1. AARTHI GANAPATHI | CHRISTINE LY | JULIA JONES | MIKE GUEVARRA
IMAXTHE ULTIMATE EXPERIENCE

2. AGENDA
THE CHARGE
RECOMMENDATION
STRATEGIC ANALYSIS
FINANCIALS
Q&A

3. THE CHARGE
IMAX EXPANSION IN
. BRIC ECONOMIES
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

4. RECOMMENDATION
THE CHARGE | RECOMMENDATION| STRATEGIC ANALYSIS | FINANCIALS | Q&A
400 CINEMAS
BRAZIL RUSSIA INDIA CHINA
40% (160)25% (100) 15% (60) 20% (80)

5. DECISION MATRIX
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

6. INDIA

7. WHY INDIA?
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
Population: 1.2 Billion
18-59 Age: 62.2%
Largest worldwide
film industry
Lack of IMAX Presence High Growth Rate

8. EXISTING
IMAX
FILM
FESTIVALS
OTHER CITIES
UNIVERSITIES
THE CHARGE | RECOMMENDATION| STRATEGIC ANALYSIS | FINANCIALS | Q&A

9. BRAZIL

10. WHY BRAZIL?
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
Large Young Population
18-59 Age: 56.1% of
Total Population
High GDP Per CapitaLack of IMAX Presence83% Hollywood Box
Office Share

11. FILM
FESTIVALS
EXISTING
IMAX
UNIVERSITIES
OTHER CITIES
THE CHARGE | RECOMMENDATION| STRATEGIC ANALYSIS | FINANCIALS | Q&A

12. PAYOFF BY
FEASIBILITY
MATRIX HIGH
PAYOFF
LOW
PAYOFF
EASY HARD

13. TIMELINE
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
10 YEAR PLAN
2016 2026
INDIA: 80 SCREENS
BRAZIL: 50 SCREENS
INDIA: 80 SCREENS
BRAZIL: 50 SCREENS
2018 2021 2023

14. RISK MITIGATION
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

15. RISK
MITIGATION:
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
INDIA
1. INEFFICIENT
GOVERNMENT
2. LOW
GDP PER CAPITA

16. RISK
MITIGATION:
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
1. POOR
INFRASTRUCTURE
2. GDP GROWTH
RATE

17. RESEARCH & DEVELOPMENT
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
INCREASE R&D BY
50% THROUGH:
1. NEXT-GEN LASER
PROJECTION SYSTEM
2. DIGITAL CAMERAS
3. VIRTUAL REALITY

18. FINANCIALS
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
REVENUES COST
YEARLY SALES
BY 2026
BRAZIL $117MM
INDIA $200MM
$317MM
NEW SCREENS
$90MM
RISK MITIGATION
BRAZIL $25MM
INDIA $45MM
R&D EXPEDITE $140MM
$300MM

19. Q&A
Q&A
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

20. APPENDIX
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A
RECOMMENDATION
STRATEGIC ANALYSIS:
INDIA SCREEN ALLOCATION
BRAZIL SCREEN ALLOCATION
WHY NOT CHINA
WHY NOT RUSSIA
DECISION MATRIX
DECISION MATRIX CRITERIA
FINANCIALS:
REVENUES & COST
REVENUE
COST BRAZIL+ INDIA
COST GLOBAL
NORTH AMERICA
RECOMMENDATIONS
IMAX INDIA

21. COST (GLOBAL)
BRAZIL RUSSIA INDIA CHINA
NEW SCREENS 100 60 160 80
COST OF NEW
SCREEN
350K 350K 350K 350K
TOTAL COST FOR
SET-UP
35MM 21MM 56MM 28MM
TOTAL SCREEN COST
GLOBALLY
140MM OVER 10 YEARS
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

22. NORTH AMERICA SCREEN GROWTH
100 screen growth 10 years
RECOMMENDATION
Frees up 122.5 Million
=
Cinema Renovations
& Research and
Development
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

23. Premium Large Format (PLF) CompetitorsWHY NOT RUSSIA ?
PROS
1. STRONG MOVIEGOING
CULTURE
2. HIGH PROFITABILITY
PER SCREEN
3. STRONGEST GDP PER
CAPITA
CONS
1. SHRINGKING TOTAL
POPULATION
2. GOVERNMENT
BACKED BARRIERS
TO ENTRY
3. CRUMBLING GDP &
INFRASTRUCTURE
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

24. INDIA
IMAX theater bought for $214,431,360
“72 per cent [of Indians] say that a celebrity can
heighten a brand's image”
-Mediaedge:ciaCadbury & Amitabh Bachchan

25. WHY NOT CHINA?
PROS:
1. STRONG GDP
2. INCREASING
URBAN POP.
3. LARGEST MARKET
OUTSIDE U.S
CONS:
1. SHRINKING MARKET
DEMOGRAPHIC
2. SATURATED
MARKETS
3. HIGH COMPETITION
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

26. REVENUE
BRAZIL INDIA
BOX OFFICE REVENUES (2026) 3.5 BILLION 4.3 BILLION
IMAX MARKET SHARE (2026) 0.13 0.13
IMAX BOX OFFICE RECEIPTS .33 .33
IMAX REVENUES 117 MILLION 200 MILLION
TOTAL REVENUES 317 MILLION PER YEAR
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

27. COST (BRAZIL + INDIA)
Brazil India
New Screens 100 160
Cost of new screen 350k 350k
Total cost for set-up 35MM 56MM
Total screen cost
globally
91MM over 10 years
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A

28. DECISION MATRIX (CRITERIA)
MARKET OPPORTUNITY Middle/ Upper Class, 18-59 age range, Urban areas
MOVIE INDUSTRY Number of movies released, Hollywood Box Office Share
PROFITABILITY Financial upside, Value drivers, High/Low costs
EASE OF BUSINESS Public Policy, Democracy, Financial Industry
COMPETITION PLF Screens, Single- Screen Cinemas, Protectionism (Local vs. Hollywood)
X-FACTOR 2016 Brazil Olympics, etc.
THE CHARGE | RECOMMENDATION | STRATEGIC ANALYSIS | FINANCIALS | Q&A