Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
THE GENERATOR empowering Leaders of Change in digital commerce and beyond.
Industry
Consumer Products
Website
chrisperrygenerator.com
About
Chris Perry is THE GENERATOR empowering Leaders of Change in digital commerce and beyond. From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, I have led eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
Tags
ecommerce
cpg
retail
digital strategy
amazon
marketing strategy
digital marketing
d²c
direct-to-consumer
competition
challenger branding
commodotization
challenger brand
branding
differentiation
strategy
fmcg
strategic planning
business model
brand
innovation
digital
brand management
dtc
e-commerce
statistics
search
internet
infographic
review
growth
online shopping
sales
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