Beeline is a navigation app that provides enjoyable cycling routes. It was launched in June 2017 after being prototyped and tested. Users have provided positive feedback, praising Beeline for allowing them to discover new routes without stopping to check their phone. Upcoming plans include adding new features and experiments to further improve the cycling experience.

1. Launching Beeline
June 2017

2. Who is this guy?
CTO at beeline.co
@chetbox

3. What is Beeline?
We make journeys
more enjoyable

4. Not so Beeline

5. LastModified02/05/201313:37GMT
StandardTime
Printe
d
McKinsey & Company | 5
Shepherds Bush tube
Plonkr

6. Prototyping

7. Kickstarter

8. Kickstarter

9. Design

10. Manufacturing

11. Testing

12. Launch!

13. Great feedback
I picked Hampstead randomly and it took me on a
great little route up there through parts of the city
I've never seen.. and a different route back
-- Arun

14. Great feedback
LBB (life before Beeline):
- Lots of annoyingly having to stop cycling to get my phone out of my
pocket and check I'm heading the right way. (No way was I strapping
by expensive phone to my handlebars!)
- Plenty of google-instructed cycling on busy roads.
- Lots of trying to remember routes that looked good then being
frustrated that I couldn't remember them.
LAB (life after Beeline):
- No more stopping to check phone.
- My rides have a sense of being much more 'free'. I can make
educated 'spur of the moment' route decisions.
- I love being able to take a chance on an interesting looking road
knowing that it is in a direction that will help me.
- I get a great little map of my route post ride. No complex app with a
billion bits of data to try to understand - just simple, useful graphics
and key info.
- Several fellow riders have asked me what my Beeline is whilst
stopped at traffic lights - it looks great!
- I have discovered new places I wouldn't have otherwise.

15. New features

16. Up next

17. Experiments

18. Give it a try
beeline.co

19. Questions?
https://beeline.co
@chetbox