Presentation for municipalities and media. Departments of interest are tourism, mayor's office, fire department, economic development, recreation, culture.

1. Celebrating Your Place in Ontario’s Ice Fishing Tradition www.cprfishingevents.com

2. Mayors and Firefighters Ice Fishing Challenge The incentive for this project and what it involves First Annual

5. Fishing’s Economic and Social Impact 1 From the Canadian Sportfishing Industry Association Report Total Revenue from all hotels and motor hotels $2,813,200,000 (1999) FISHING $2,333,405,481 (2000) SHOW ME THE MONEY… More Compelling Reasons Why

6. Fishing’s Economic and Social Impact 2 35.8% Fishing Trip Expenses 26.1% Special Vehicles 14.5% Boating Equipment 12.5% Land & Buildings 6.8% Camping Equipment 2.9% Fishing Equipment 1.4% Other Food & Lodging 33.5% Transportation 30.5% Package Deals 20.6% Fishing Services 8.1% Fishing Supplies 7.0% Other 0.3% The focus of the Mayors & Firefighters Ice Fishing Challenge and Partners

7. Fishing’s Economic and Social Impact 3 “ Canadians spent $1.3 billion on overnight trips for hunting and angling in 1999. This is almost 3 times the revenue obtained from all performing arts in Canada.” From the Canadian Sportfishing Industry Association Report SHOW ME THE MONEY…

8. Fishing’s Economic and Social Impact 4 Canadians over 15 who fish… outnumber those who golf and play hockey, combined. From the Canadian Sportfishing Industry Association Report Canadians over 15 who fish…18% Interested in fishing… 40% Approx. 8 million of all ages fish.

12. The Grand Prize 2012 Argo 750 HDi with accessories for fire and rescue operations CUSTOM BUILT TO ORDER and FACTORY DIRECT by EVENT STAKEHOLDER $23,000 VALUE over

13. Fire & Rescue Argo In Action Worth over $23,000 Reliable amphibious transportation in harsh environments and rugged terrains Customizable add-on solutions for year round usage Environmentally friendly with very low ground pressure Space for up to 6 passengers Low emissions = EPA and CARB standards Load capacity up to 1150 lbs on land or 1000 lbs on water Optional tracks for better winter performance. Stakeholder

14. 37 Dealers in Ontario All Canadian Unique Reliable Reputable Stakeholder

15. Challenge Cup & Awards An awards program will extend recognition to Municipalities, Fire Departments & Sponsors; all down the line. In addition to the Argo, the champion Mayor will hold the Annual Trophy until the next year’s challenge.

16. Over 120,000 show attendance Five days of build up to the Grand Prize presentation to the champion Mayor and Firefighter Team. GRAND PRIZE Presented at the Toronto Sportsmen’s Show

17. Presentation Hosts North America’s Premier Fishing & Destination TV Show Leo Stakos & Ron James With over 21,000 sq ft of exhibit action at the show. Sponsors

18. Responses “Great idea!” “Endorsed” “ What a terrific idea!” “ Please register the Town of Blind River” “… will book the time to ensure that I am available” “ Our Mayor and Fire Chief LOVE the idea and are in” “… I will pass this on to our friends at our Winter Festival of Lights, for whom it would be a great fit” “ I am going to win that Argo.” “ Thanks! We have signed up our town. Bring us an Argo to display for you.” “ We are going to be the winners of this Argo!!!”

19. Respondents Leading the way Blind River Chatham – Kent City of Kawartha Lakes County of Haliburton Saugeen Shores Wawa Direct Interest Elliot Lake Greater Madawaska London Niagara Falls Noelville Orillia Sault Ste. Marie Temagami . . . and growing

20. PHOTO OPS Broadcast Video, Community TV, Print, Social Media, Podcast

21. PHOTO OPS Leverage Promotion for other upcoming Community Events

26. The Lures & Tours Group Recreational Fishing & Tourism Directories and Maps C atch – P hotograph – R elease Special Events Developers Canada’s Premiere Ice Fishing Competition since 1994

27. Lures & Tours Partners ROSA SHARPE Currently and Recently: Lures & Tours – Director of Marketing and Special Events CPR Fishing Events – Director of Marketing and Planning Canadian Ice Fishing Championship – Marketing and Sponsorship Fish Lake Simcoe Tourism Alliance – Committee Member Lake Simcoe Fisheries Stakeholder Committee (LSFSC) – Tourism Stakeholders Representative Buckhorn District Tourist Association – Former Marketing Board Director Give a Miracle a Chance – Board Director, Special Events

28. Lures & Tours Partners CHARLES ROSS Currently: Lures & Tours – Director, Content and Production CPR Fishing Events – Director, Content and Administration Canadian Ice Fishing Championship – Content and Administration Voices for the Trent Severn Waterway – Board Member Bobcaygeon Canada U.S. Walleye Tournament – Committee Member Lake Simcoe Fisheries Stakeholder Committee – Vice Co-Chair, 2007 ~ Give a Miracle a Chance – Board Director, Media/Promotions

29. Celebrating Your Place in Ontario’s Ice Fishing Tradition WE’LL SEE YOU ON THE ICE! www.cprfishingevents.com