Charles Hurley

Greater New York City Area United States

Inbound Marketing Specialist

Advertising / Marketing / PR

• Create and analyze paid search, display, social and retargeting advertising campaigns to accelerate top-of-the-funnel lead generation. • Create educational content to draw in prospects and help guide them down the sales funnel. • Optimize and create landing pages designed specifically to drive conversion of high quality prospects and leads. • Develop lead scoring models and tailor compelling offers and email marketing campaigns to drive the funnel from prospect to lead to customer. • Measure and report on demand generation performance against acquisition and revenue goals. • Manage all social media channels for distributing content, delighting customers, and showing...