Craig Robson, visual identity manager, National Trust Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Craig Robson
Visual identity manager

3. We look after
special places,
for ever,
for everyone

5. ‘We all need space; unless we have
it we cannot reach that sense of
quiet in which whispers of better
things come to us gently … places to
sit in, places to play in, places to stroll
in, and places to spend a day in.’

6. Multifarious

7. 500 places across
England, Wales and
Northern Ireland
5 million members

8. Commercial
Internal
Marketing comms
Member comms
Visitor experience

9. Places

10. Buckland Abbey, Devon

11. Blickling Estate, Norfolk

12. Environment

14. Chirk Castle, Wrexham

15. Activity

16. Farne Islands, Northumberland

17. Bristol Pride

18. Clandon Park, Surrey

20. Every
touchpoint
counts

21. Cape Cornwall

26. Fly
Listen
Provide help
Show

28. Fly
Consult
Collaborate
Build relationships

31. Fail
Concoct
Dictate
Hope

32. Fly
Celebrate the
good stuff

33. Thank you
Craig Robson

35. #brandfast
Brand Breakfast
27 February 2018
Brand management
and curation
Sponsored by

36. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk