1. Timing:
December 2016
Week of 12/18-12/25
AltaMed Citadel Digital Ads
Version 2b
Target Audience:
• Commuters on Interstate 5 north
and southbound
• Pedestrian Traffic in and around
Citadel Outlets
• Commuters on Telegraph Road north
and southbound
Goal:
Create awareness and consideration for
AltaMed and open enrollment
Message:
AltaMed Helps you to Get covered; Then by
Choosing AltaMed you will, in return, Get
Healthy! Visiting AltaMed.org is where your
journey to health begins!
GETGET
GET
COVERED
GETGET
GET
HEALTHY
GETGET
CHOOSE
ALTAMED
GETGET
AltaMed.org