Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Sr Director, Content Marketing and Managing Editor, The Customer Edge
Industry
Technology / Software / Internet
Website
http://www.sap.com/
About
Sr Director, Content Marketing, Customer Engagement & Commerce
2014-Present
• Raise awareness of SAP's marketing and commerce solutions by deploying innovative content marketing strategies for targeted audiences including sales, marketing, and customer service.
• Developed and implemented SAP's first Content Acceleration Studio; an agile and responsive audience marketing program based on social listening and content marketing.
• Top ranked contributor to SAP's brand journalism initiatives including Forbes SAPVoice, The Business Innovation Blog, & The Customer Edge.
Director, Content Strategy & Marketing, North America
2013- 2014
• Developed and executed content strategy for i...
Tags
content marketing
brand newsroom
marketing
lee_odden
scott_abel
content_marketing_world
michael_brenner
sap
customer experience
journalism
buyer_persona
todd_wheatland
contentstrategy
ann_handley
trade_show
social media
expo_hall
content
communications
publishers
customer engagement
cemsummit
storytelling
content strategy
See more
Presentations
(3)Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Sr Director, Content Marketing and Managing Editor, The Customer Edge
Industry
Technology / Software / Internet
Website
http://www.sap.com/
About
Sr Director, Content Marketing, Customer Engagement & Commerce
2014-Present
• Raise awareness of SAP's marketing and commerce solutions by deploying innovative content marketing strategies for targeted audiences including sales, marketing, and customer service.
• Developed and implemented SAP's first Content Acceleration Studio; an agile and responsive audience marketing program based on social listening and content marketing.
• Top ranked contributor to SAP's brand journalism initiatives including Forbes SAPVoice, The Business Innovation Blog, & The Customer Edge.
Director, Content Strategy & Marketing, North America
2013- 2014
• Developed and executed content strategy for i...
Tags
content marketing
brand newsroom
marketing
lee_odden
scott_abel
content_marketing_world
michael_brenner
sap
customer experience
journalism
buyer_persona
todd_wheatland
contentstrategy
ann_handley
trade_show
social media
expo_hall
content
communications
publishers
customer engagement
cemsummit
storytelling
content strategy
See more