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s p r i n g s u m m e r
2 0 1 5 / 1 6
2 3
w w w. a b i i c h i . c o m
s p r i n g s u m m e r
2 0 1 5 / 1 6
4 5
Inspired by old school surf culture and the need for a towel big enough for
two, Abiichi was born…
Growing up on the iconic beaches of Sydney, Garth took the phrase “beach
bum” to the next level. Noticing that not much changed with the towels on
offer over his 20 year career as a sun worshipper he decided to create the
ultimate beach towel. With the help of his super hot creative genius best mate,
he came up with a towel big enough for two, light enough to carry with ease to
and from the beach and functional enough to keep your belongings safe and
protected with the addition of a water and heat resistant pocket and eyelet for
your phone or media device.
Abiichi reflects true Aussie beach culture of years past with a kaleidoscope
of colours and prints inspired by tequila sunrises and balmy summer nights
ensuring that we have all beaches covered from Bondi to Miami.
No more wet, smelly and unloved towels in the boot of your car. You will never
take your beach towel for granted again.. These babies are here to make our
beaches beautiful again..
For your maximum tanning pleasure, we proudly introduce Abiichi.
s p r i n g s u m m e r
2 0 1 5 / 1 6
6 7
ABIICHI PALM
Product Code:	01
Abiichi Palm printed beach towel with black back side
and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
8 9
CALI DREAMING
Product Code:	02
Californian palm printed beach towel with black back
side and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
10 11
Product Code:	03
SUNSET STRIP
Blue Lagoon printed beach towel with black back side and
fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
BLUE LAGOON
Product Code:	04
SUNSET STRIP
Sunset Strip printed beach towel with black back side
and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
SUNSET STRIP
12 13
MINT
Product Code:	05
Mint coloured beach towel with white back side and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
14 15
PEACH
Product Code:	06
Peach coloured beach towel with white back side and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
17
LEMON
Product Code:	07
Lemon coloured beach towel with white back side and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet lightweight microfiber
- Have special heat and water resistant media device
pockets with a specially designed eyelet for headsets
19MIDNIGHT
Product Code:	08
Midnight coloured beach towel with
black back side and fringing.
Our beach towels:
Measure 120cm x 175cm
- Are made from a luxurious yet
lightweight microfiber
- Have special heat and water
resistant media device pockets
with a specially designed eyelet for
headsets
20 21
AQUA - FRONT
Product Code:	01
AQUA - BACK
Product Code:	01
CALI DREAMING - FRONT
Product Code:	02
CALI DREAMING - BACK
Product Code:	02
22 23
BLUE LAGOON - FRONT
Product Code:	03
BLUE LAGOON - BACK
Product Code:	03
SUNSET STRIP- FRONT
Product Code:	04
SUNSET STRIP - BACK
Product Code:	04
24 25
PEACH - FRONT
Product Code:	06
PEACH - BACK
Product Code:	06
MINT - FRONT
Product Code:	05
MINT - BACK
Product Code:	05
26 27
MIDNIGHT - FRONT
Product Code:	08
MIDNIGHT - BACK
Product Code:	08
LEMON - FRONT
Product Code:	07
LEMON - BACK
Product Code:	07
28 29
f a b r i c
Class aptent taciti sociosqu ad litora torquent per
conubia nostra, per inceptos himenaeos. Suspendisse
gravida dolor et condimentum bibendum. Curabitur nisi
nulla, feugiat viverra metus a, faucibus molestie lectus.
Aliquam eget auctor eros, in tempor libero. Maecenas
sit amet nibh eu neque venenatis cursus.
Vivamus at turpis eros. Duis sagittis ipsum at imperdiet
aliquet. Integer condimentum pharetra elit, sed
ullamcorper est cursus ut. Aliquam egestas rhoncus
lorem, non viverra diam finibus at. Maecenas ac
sollicitudin augue, ac fringilla velit. Donec imperdiet
quam vitae sapien lacinia, sed tempus enim lacinia.
Praesent id nibh varius, ultrices sapien at, convallis
mauris. Suspendisse sit amet ultricies tellus. Nullam
mollis neque velit, vel venenatis est accumsan sed.
In maximus sem ac sapien interdum, pharetra semper
dolor venenatis.
THE ABIICHI MEDIA POCKET
A water and heat resistant pocket and eyelet for
your phone or media device.
30
All ABIICHI towells are made from a luxurious yet
lightweight microfiber.
f a b r i c p a c k a g i n g
32 33
c o n t a c t u s
CONTACT	 Garth Paget
PHONE	 +61 0410 116 003
EMAIL	garth.paget@abiichi.com
WEBSITE	www.abiichi.com
INSTAGRAM	www.instagram.com/abiichi_co
FACEBOOK	www.facebook.com/abiichiaustralia
34

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Abiichi Lookbook A4

  • 1. s p r i n g s u m m e r 2 0 1 5 / 1 6
  • 2. 2 3 w w w. a b i i c h i . c o m s p r i n g s u m m e r 2 0 1 5 / 1 6
  • 3. 4 5 Inspired by old school surf culture and the need for a towel big enough for two, Abiichi was born… Growing up on the iconic beaches of Sydney, Garth took the phrase “beach bum” to the next level. Noticing that not much changed with the towels on offer over his 20 year career as a sun worshipper he decided to create the ultimate beach towel. With the help of his super hot creative genius best mate, he came up with a towel big enough for two, light enough to carry with ease to and from the beach and functional enough to keep your belongings safe and protected with the addition of a water and heat resistant pocket and eyelet for your phone or media device. Abiichi reflects true Aussie beach culture of years past with a kaleidoscope of colours and prints inspired by tequila sunrises and balmy summer nights ensuring that we have all beaches covered from Bondi to Miami. No more wet, smelly and unloved towels in the boot of your car. You will never take your beach towel for granted again.. These babies are here to make our beaches beautiful again.. For your maximum tanning pleasure, we proudly introduce Abiichi. s p r i n g s u m m e r 2 0 1 5 / 1 6
  • 4. 6 7 ABIICHI PALM Product Code: 01 Abiichi Palm printed beach towel with black back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets
  • 5. 8 9 CALI DREAMING Product Code: 02 Californian palm printed beach towel with black back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets
  • 6. 10 11 Product Code: 03 SUNSET STRIP Blue Lagoon printed beach towel with black back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets BLUE LAGOON Product Code: 04 SUNSET STRIP Sunset Strip printed beach towel with black back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets SUNSET STRIP
  • 7. 12 13 MINT Product Code: 05 Mint coloured beach towel with white back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets
  • 8. 14 15 PEACH Product Code: 06 Peach coloured beach towel with white back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets
  • 9. 17 LEMON Product Code: 07 Lemon coloured beach towel with white back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets
  • 10. 19MIDNIGHT Product Code: 08 Midnight coloured beach towel with black back side and fringing. Our beach towels: Measure 120cm x 175cm - Are made from a luxurious yet lightweight microfiber - Have special heat and water resistant media device pockets with a specially designed eyelet for headsets
  • 11. 20 21 AQUA - FRONT Product Code: 01 AQUA - BACK Product Code: 01 CALI DREAMING - FRONT Product Code: 02 CALI DREAMING - BACK Product Code: 02
  • 12. 22 23 BLUE LAGOON - FRONT Product Code: 03 BLUE LAGOON - BACK Product Code: 03 SUNSET STRIP- FRONT Product Code: 04 SUNSET STRIP - BACK Product Code: 04
  • 13. 24 25 PEACH - FRONT Product Code: 06 PEACH - BACK Product Code: 06 MINT - FRONT Product Code: 05 MINT - BACK Product Code: 05
  • 14. 26 27 MIDNIGHT - FRONT Product Code: 08 MIDNIGHT - BACK Product Code: 08 LEMON - FRONT Product Code: 07 LEMON - BACK Product Code: 07
  • 15. 28 29 f a b r i c Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse gravida dolor et condimentum bibendum. Curabitur nisi nulla, feugiat viverra metus a, faucibus molestie lectus. Aliquam eget auctor eros, in tempor libero. Maecenas sit amet nibh eu neque venenatis cursus. Vivamus at turpis eros. Duis sagittis ipsum at imperdiet aliquet. Integer condimentum pharetra elit, sed ullamcorper est cursus ut. Aliquam egestas rhoncus lorem, non viverra diam finibus at. Maecenas ac sollicitudin augue, ac fringilla velit. Donec imperdiet quam vitae sapien lacinia, sed tempus enim lacinia. Praesent id nibh varius, ultrices sapien at, convallis mauris. Suspendisse sit amet ultricies tellus. Nullam mollis neque velit, vel venenatis est accumsan sed. In maximus sem ac sapien interdum, pharetra semper dolor venenatis. THE ABIICHI MEDIA POCKET A water and heat resistant pocket and eyelet for your phone or media device.
  • 16. 30 All ABIICHI towells are made from a luxurious yet lightweight microfiber. f a b r i c p a c k a g i n g
  • 17. 32 33 c o n t a c t u s CONTACT Garth Paget PHONE +61 0410 116 003 EMAIL garth.paget@abiichi.com WEBSITE www.abiichi.com INSTAGRAM www.instagram.com/abiichi_co FACEBOOK www.facebook.com/abiichiaustralia
  • 18. 34