Catherine Anderson

Sydney Area, Australia Australia

Catherine Anderson - Insight Specialist

Advertising / Marketing / PR

Catherine is a practicing QPMR (Qualified Practicing Market Researcher - the research industry accreditation) market researcher with more than 15 years' experience in both qualitative and quantitative research techniques. She has been a member of the Inside Story team since 2001 and has a special interest in helping companies manage their corporate reputations, stakeholder research and corporate social responsibility. She has been studying reputations for more than 13 years and helped build up a database of reputation norms. Catherine has a passion for emerging trends and technology, all the above frequently intertwining. Website usability is a key topic which has been a part of Catheri...