Retail mobile apps and mobile location-based services are rising the popularity charts with each passing day. Are you looking forward to introduce a retail mobile app for your business as well?
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Mobile location-based services are gaining momentum with time
1. Mobile location-based services are gaining momentum with
time
Today, with proliferation of mobile devices, evolution of mobile Internet speed and
availability of a variety of apps for downloads, mobile locationbased services are
also increasing significantly. Nowadays, every business segment is realizing the need
for mobile solutions, and therefore, they are more focused on coming up with a
robust mobile ecosystem to meet the demands of the mobilesavvy users. As per a
report from Juniper Research, the smartphone proliferation will drive the mobile
locationbased services (MLBS) to above $12.7 billion by the year 2014.
It has been seen that with the greater usage of mobile Internet and easy consumer
access to various app distribution channels, mobile locationbased service (MLBS)
providers have become more and more interested in providing MLBS applications.
Convergence between mobile commerce and locationbased services (LBS) are
growing each day and the primary driver of this convergence is Near Field
Communication (NFC), that'll bridge the offline and the online world.
Let us take a look at the various ways in which locationbased data is changing the
mobile ecosystem:
1) Locationenabled mobile ads are quite popular among the mobile users for the
impressive prices that they offer. Whenever a user is geographically close to a
business or a store, the clickthrough rates on the mobile banner ads of that
particular business is seen to automatically rise.