Advertising affects children's health in several ways. Food advertising that targets children links to increased obesity, as children who watch more than 3 hours of television per day are 50% more likely to become obese. Ads make up 50% of advertising time during children's television shows, and frequently use bright colors, popular characters, and celebrities to grab children's attention and promote unhealthy foods. The techniques of vivid advertising and repeated exposure strengthen children's preferences for these foods and can impact their health.

1. Caroline Karell
HOW DOES
ADVERTISING AFFECT
CHILDREN'S HEALTH

2. POPULAR ADVERTISEMENTS AIMED AT
CHILDREN

3. Food advertising that targets children and
youth- links to increase obesity
Body image concerns
The more hours they watch television –
obesity in children increases
 Children who watch >3 hrs.- 50% more likely
to be obese
EFFECTS

4.  Food ads make up 50% of ad time on kids television shows
ADS PER AGES

5. EXAMPLE 2

6.  Use of vibrant colors, movie/cartoon characters, celebrities
 Technique of pester power- food preferences strengthen with
repeated advertisement exposure
 Online interactive games to win prices that promote the
unhealthy food.
HOW ADS TARGET CHILDREN