We all have heard it before – content is king! Speak to any SEO experts and they will confirm that having the right content on your website is essential to get good rankings. However since the birth of social media, the type of content expected by potential customers has dramatically changed. Nowadays, when people visit your website, they want to see reviews, videos and photos from other people who have used or experienced your service or product as this is believed to be more trustworthy.
For organisations, having user generated content on your website is also beneficial as it means that your website is constantly being updated with new content which again is excellent for SEO and to increase your site's retention, bookings, enquiries, encourage repeat visits and increase the browsing time.
By allowing your online visitors to upload their own testimonials, reviews and experiences to your website this breeds loyalty and significantly enhances the interactivity of your site for online visitors.
But it is important to get the right balance of content as too much will overwhelm your visitors; too little and they will just go elsewhere.
Digital Visitor presented this session at World Travel Market 2010 discussing why “Customers Need Content” and answering questions such as;
How do you get the balance right?
What content tips and tricks do you need to know about?
What will give you the edge over your competitors?
Joining Digital Visitor was Giles Longhurst, Director from Frommer’s Unlimited and EMEA, and Sandra Leonhard, Director Web Strategy & Business Development, TUI Travel PLC.