Ideias para mobilização de recursos
•Download as PPT, PDF•
1 like•444 views
Palestra apresentada por Marcelo Iniarra no Festival ABCR 2014, em Guarapari, Espírito Santo.
Recommended
More Related Content
Viewers also liked
Viewers also liked (9)
Similar to Ideias para mobilização de recursos
Similar to Ideias para mobilização de recursos (20)
More from ABCR
More from ABCR (20)
Ideias para mobilização de recursos
- 1. Geração de ideias para mobilização de recursos
- 2. “Geração de Ideias para mobilizaçao de recursos” Marcelo Iñarra Iraegui marcelo@marceloiniarra.com Facebook.com/marcelo.iniarra @marceloiniarra
- 3. Que precisamos paraQue precisamos para generar boas ideias!generar boas ideias! Minhas 4 dicasMinhas 4 dicas
- 4. 1.Sem censura no processo criativo !
- 7. 2. Parabéns o fracasso !
- 12. 3. Inspiração vs. transpiração Exercitar ativa e sistematicamente a inspiração .
- 15. • Cheating the traditional ways Three states of mind Awake Asleep Dreaming
- 23. Campanha: Vote Selvagem Organização: WWF Outubro 2013
- 26. BRANDING
- 27. LANDING
- 28. THANK YOU PAGE
- 29. SOCIAL PLUGIN . FACEBOOK
- 30. SOCIAL PLUGIN . TWITTER
- 31. SOCIAL PLUGIN . EMAIL
- 32. REDES SOCIAIS . Look and Feel
- 33. REDES SOCIAIS . FACEBOOK APP
- 35. TESTE A/B Banner de donación online: dinámico vs estático
- 36. ORIGEM DO LEAD * Dados: 01 Outubro 2013 - 20 Maio 2014 9571 leads 148
- 37. ORIGEM DO DOADOR * Dados: 01 Outubro 2013 - 20 Maio 2014 879 doadores 8 8
- 39. Muito obrigado ! ! Marcelo Iñarra Iraegui marcelo@marceloiniarra.com +51 9 11 5158 1206 Facebook.com/marcelo.iniarra Twitter @marceloiniarra
Editor's Notes
- I’m supporter in my ideas by Steven Johnson, who wrote the book “where do all the good ideas come from”, which you can see on ted.com. I’ll share the link later on. In his book, Steven Johnson outlined 7 techniques for getting good ideas.
- El 1 de Junio de 1869, Tomas A. Edison patentó por primera vez una maquina electrica de votación. Fue un completo fracaso.
- Another technique that Stephen Johnson recommends is Serendipity – The discovery of something fortunate: the accidental discovery of something pleasant, valuable or useful.
- While serendipity is a difficult concept to understand at a neurological level, our brain has three states of mind. Awake, asleep and dreaming.
- The point is that our neuronal matrix works like a freeway, trying to find the fastest way from one point to another. To generate serendipity, we therefore have to cheat our brains!
- Salvador Dali was one person who achieved this well – and used his dreams as inspiration for his paintings. We should trust our intuition when in a dream-like state and a good time to think of new concepts is early in the morning before a cup of coffee. This is a great time to have your notebooks ready.
- I hope that you have enjoyed this presentation. Thank you so much for coming and please let me know if you have any questions.