slides from my lecture on the future of print media, plan to record audio version and video version

1. the future of print media
by Christopher Hill
2012

2. Lesson 0ne: learn the rules
Rule 1 Rule 3
no one cares about print media people care about experiences
that feel good
Rule 2 Rule 4
seriously, no one cares about there are 4 experiences people
print media must crave to buy print media

3. 1. Amusment in packaging 3. Commitment to reading it
2. Desire the curation 4. Satisfaction when finished

4. Lesson Two: do the math
Amusement
+ = relationships
Desire
+
Commitment
+
Satisfaction

5. relationships + subscriptions = stability

6. stability + growth = money

7. only print a few extra copies
Lesson Three: learn from
never free, lower price digital,
history
use content marketing with
free summary blog posts

8. instagram is the fake photo
art that made the photo artist
print media is the new vinyl cry
record culture
no more random pin hole
music on vinyl is a nostalgia camera images, no more
thing polaroid, no more kodak

9. summary: print media is
not important. no one needs
it, no one gets it, but a few
people love it
Thank You
identify the lovers and
encourage more people to
adore paper

10. ‘the future of print media’
presentation slides from
the world famous lecture
by Christopher Hill
Chris
@pushforwardartistmedia.com
sponsored by the good people at
MSRPresents.com