The Hybrid Skills of a Marketing Operations Leader
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The rise of the marketing operations professional has come from the increased use of marketing technology and a need for expertise, opening a role for someone to master strategy, setup, organization, process and governance. We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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