AIPMM Webcast: Art Of War For The Product Manager

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Laura Rose has been in the software and testing industry for over 20 years. She's worked with such companies as IBM, Eriksson, Staples, Fidelity Investments and Sogeti in various client advocacy and project management roles. The techniques she uses in her business coaching and client advocacy work saved these companies both time and money, which resulted in on-time, quality product delivery with higher client satisfaction. Laura authors many articles and workshops on time management and strategic scheduling. She is also the founder of the electronic magazine the Rose Garden: the Art of Becoming. Also, check out www.LauraLeeRose.com/blog You can learn more about her at www.RoseCoaching.info and contact her at LauraRose@RoseCoaching.info

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AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php

Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
Global Product Management Talk: http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr

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AIPMM Webcast: Art Of War For The Product Manager

  1. 1. AIPMM Webinar Series http://www.aipmm.com© AIPMM 2013 @AIPMM www.aipmm.com
  2. 2. © AIPMM 2013 @AIPMM www.aipmm.com
  3. 3. Founded 1998 Largest Product Management professional group Provides professional development and certification • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader© AIPMM 2013 @AIPMM www.aipmm.com
  4. 4. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk Startup Product http://startupproduct.com @cindyfsolomon @ProdMgmtTalk @startupproduct Presenter: Laura Lee Rose, Business Process & Efficiency Coach site: http://www.LauraLeeRose.com blog: http://LauraLeeRose.com/blog twitter: @laura_lee_rose© AIPMM 2013 @AIPMM www.aipmm.com
  5. 5. Stay on To Win! •Keep your Chat box open! •Post your Questions in the Questions box during the IT Professional session for Laura to answer Development during the Q&A at the end! Toolkit Participants who ask questions will be entered into the drawing. Winner will be announced at the end of the session!© AIPMM 2013 @AIPMM www.aipmm.com
  6. 6. FEATURED PRESENTATION© AIPMM 2013 @AIPMM www.aipmm.com
  7. 7. About Laura • 25 Years in Software Development Industry – Developer/programmer – Tester – Customer Advocate – Product/Project Manager – 5 patents • 1 Process patents • 4 Product/feature patents • Business and Efficiency Coach – One-on-one and Group coaching – Seminars – Author© AIPMM 2013 @AIPMM www.aipmm.com
  8. 8. Administration • Additional meeting opportunities – LauraRose@RoseCoaching.info • More information: – www.LauraLeeRose.com • Author – TimePeace: Making peace with time – Purchase via: Amazon.com • IT Professional Development Toolkit – Release in May© AIPMM 2013 @AIPMM www.aipmm.com
  9. 9. Art of War for Product Managers • Laying Plans • Waging War • Attack by Stratagem • Disposition of Military Strength • Use of Energy • Weakness and Strength • Maneuvering • Variation of Tactics • On the March • Terrain • The Nine Varieties of Ground • Attack by Fire • Employment of Secret Agents© AIPMM 2013 @AIPMM www.aipmm.com
  10. 10. Free e-book version of Art of War http://www.manybooks.net/titles/tzusun132132.html© AIPMM 2013 @AIPMM www.aipmm.com
  11. 11. Art of War for Product Managers • Laying Plans • Waging War • Attack by Stratagem • Disposition of Military Strength • Use of Energy • Weakness and Strength • Maneuvering • Variation of Tactics • On the March • Terrain • The Nine Varieties of Ground • Attack by Fire • Employment of Secret Agents© AIPMM 2013 @AIPMM www.aipmm.com
  12. 12. Laying plans • What defines a “good project manager”? • What does this mean to you? • What are your success criteria? • If you don’t have criteria and metrics that defines a “good project manager”, how do you know you are succeeding?© AIPMM 2013 @AIPMM www.aipmm.com
  13. 13. Product Manager Mission Statement? What is your individual product/project manager mission statement?© AIPMM 2013 @AIPMM www.aipmm.com
  14. 14. Product Manager Mission Statement? • Never compromise with honesty • Be aware of your affect on others • Remember the people involved • Be sincere yet decisive • Open to the counsel of others • Defect those who are absent • Plan tomorrow’s work today • Hustle while you wait • Maintain a positive attitude • Keep a sense of humor • Give others the benefit of the doubt • Do not be the source of the chaos • Facilitate the success of others • Concentrate all ability and effort on the shared goals at hand • Buffer, protect the people doing the heavy lifting on the project • Take @AIPMM© AIPMM 2013 ownership and accountability on your commitments www.aipmm.com
  15. 15. Laying plans • What’s in the Product Manager’s tool kit? • What’s the most critical tool?© AIPMM 2013 @AIPMM www.aipmm.com
  16. 16. Laying Plans • Thoroughly Assess Conditions • Compare Attributes • Look for Strategic Turns© AIPMM 2013 @AIPMM www.aipmm.com
  17. 17. Thoroughly Assess Conditions • The foundation of good product/project management – Meaningful metrics • Subjective and objective assessment • Underlying causes -> next steps – Searches for new and better ways to attract, retain and satisfy team mates, sponsors and clients • Reduce time to market© AIPMM 2013 @AIPMM www.aipmm.com
  18. 18. Thoroughly Assess Conditions • Beyond the obvious – Analysis of how to increase satisfaction • Client? Team? Stakeholders? – Use of customer or sponsor interaction to • Improve current requirement requests • Focus on the right important things • Improve product management service • Create new tools or process • Expand into new market use© AIPMM 2013 @AIPMM www.aipmm.com
  19. 19. Compare Attributes • Competitive strengths and weaknesses – Collaboration versus competition – Observe and incorporate other practices – Recognize each team member’s motivation – Champion of change • Focus on common/shared goal • Influence effective use of tools • Adoption of “innovation” – In personal as well as tools • Facilitate the “now” – Not how you think something should be – Tweak what’s going on “NOW”.© AIPMM 2013 @AIPMM www.aipmm.com
  20. 20. Look for Strategic Turns • Strategies beyond conventional rules – People are the project manager’s tool set • Exercise shifts in thinking – Provide a "users’" perspective through Customer Activities – Deployment Experts of our tools • Focus on Solutions – Problems clearly identifies gaps – Solutions close those gaps • Create opportunities from the inevitable – Serviceability – Inspections – Corporate process adoptions© AIPMM 2013 @AIPMM www.aipmm.com
  21. 21. Waging War • Marshal Adequate Resources • Make Time Your Ally • Everyone Must Profit from Victories • Know Your Craft© AIPMM 2013 @AIPMM www.aipmm.com
  22. 22. Marshal Adequate Resources • Invest Adequate Resources – Hardware , people, time allocation – Immediate versus future • Maintenance schedules, Future Products , Career Development, Customer Care? • Preparation for the next technology? – Just in time training – Individual Development Plans© AIPMM 2013 @AIPMM www.aipmm.com
  23. 23. Marshal Adequate Resources • Invest Adequate Resources – Everyone is a project manager • Clone through training • Reporting and Status • Improve everyone’s estimation skills • Assist everyone in understanding other’s motivations© AIPMM 2013 @AIPMM www.aipmm.com
  24. 24. Make Time Your Ally • BEE (Be Effective and Efficient) – Automation and Optimization • Reporting and Analysis • Templates, autoresponders – Skills • Stay on top of technology • Network for the skills/time you lack – Minimize interrupt-driven activities • Block/isolate email time • Do Not Disturb – Office hours© AIPMM 2013 @AIPMM www.aipmm.com
  25. 25. Make Time Your Ally • BEE – Shift happens • Expert in adjusting with speed and accuracy – Execution • Delayed action lose their positive quality • Find ways to borrow versus re-invent – Execution Tips • External Commitments • Make Important things Visible – Subject Header Naming Convention • Reasonable Forcing Functions • Share the wealth (delegate) – Just because you can do it, doesn’t mean you should – Engage others© AIPMM 2013 @AIPMM www.aipmm.com
  26. 26. Make Time Your Ally • The Key is to become rapidly effective and efficient – Automation and Optimization • Reporting and Analysis • Templates, autoresponders – Skills • Stay on top of technology • Network for the skills/time you lack – Recognize That Shifts In Strategy Will Occur • Expert in adjusting with speed and accuracy – Execution • Delayed action lose their positive quality • Find ways to borrow versus re-invent – Execution Tips • External Commitments • Make Important things Visible • Reasonable Forcing Functions • Share the wealth (delegate)© AIPMM 2013 @AIPMM www.aipmm.com
  27. 27. Everyone Must Profit from Victories • Strengthen Human and Material assets with each Victory • Win/Win – Expand resources by recognizing who also needs it. • Testing example: Tech Support, Customer Training, Field Enablement – Partner versus Adversarial • Enhance the interaction between “seemingly opposite sides” • Sit on same side of the table – Attending Meetings/Conferences • Materialize into something tangible • Action item, FAQ, Press Release • Trade Show demo, Technical Paper© AIPMM 2013 @AIPMM www.aipmm.com
  28. 28. Know Your Craft• Master the expertise required to win – Industry/Technology knowledge – Marketing/Sales Knowledge – Communication/negotiation skills – Customer service and care• Create your unique benefit – Materialize the mastery – What differentiates you?• Find a Hero – Seek knowledge from other experts – Fill gap with other experts – Seek out multiple mentors and coaches© AIPMM 2013 @AIPMM www.aipmm.com
  29. 29. Attack by Stratagem • Win Without Fighting • Strength Against Weakness – Always • Beware of “High-Level Dumb” • Obey Fundamental Principles© AIPMM 2013 @AIPMM www.aipmm.com
  30. 30. Win without Fighting • The Ultimate Victory is to win without fighting • Make the most of your assets – Negotiating power depends upon how attractive NOT reaching an agreement is – Develop Best Alternatives to a Negotiated Agreement – Search for the Higher Level Good. • Focus on essence and not specific task • Carve out a niche© AIPMM 2013 @AIPMM www.aipmm.com
  31. 31. Strength Against Weakness • Battles are won by concentrating strengths • Rules of ratios – Example: Development to Tester ratios* – Accomplished by playing with time and place – Focus on the Spirit of the organization • Can not be strong everywhere – Defend yourself when you cannot defeat the enemy© AIPMM 2013 @AIPMM www.aipmm.com
  32. 32. Beware of “High-Level Dumb” • Avoid acting without full knowledge of the situation • Ask the right questions – Aggressively Take The Initiative, – Go Out, Talk To People, Get The Info You Need • Support the intent versus just meeting numbers – Begin with the End in Mind • Take advantage of opportunities© AIPMM 2013 @AIPMM www.aipmm.com
  33. 33. Disposition of Military Strength • Be Invincible • Attain Strategic Superiority • Use Information to Focus Resources© AIPMM 2013 @AIPMM www.aipmm.com
  34. 34. Be Invincible • Build strengths that can take advantage of opportunities • DATA – Quick, effective high level summaries – Have external outside references and experts for details • Understand how to properly apply the principles – Flexibility without abandoning the vision or goals – SHIFT Happens© AIPMM 2013 @AIPMM www.aipmm.com
  35. 35. Attain Strategic Superiority • A successful strategy achieves victory before the battle • Risk Assessment and Contingency plans – Probability, Impact, Plan • Creates the condition for certain victory – Early customer adoption and feedback – Get Upfront Commitment • Reviews • Recovery Protocols *© AIPMM 2013 @AIPMM www.aipmm.com
  36. 36. Recovery Protocol Example Add Optimize Compromise Accept Attributes (Most Flex) (Less Flex) (Less Flex) (Least Flex) Resource X Scope X Schedule X Quality Criteria X© AIPMM 2013 @AIPMM www.aipmm.com
  37. 37. Employment of Secret Agents • Collect All Available Data • Invest In Intelligence Resource • Establish An Active Intelligence System • Practice Counterintelligence© AIPMM 2013 @AIPMM www.aipmm.com
  38. 38. Invest and Create An Intelligence System • Everyone you meet is a potential Agent – Network, Network, Network – Materialize something tangent from your meetings – Opportunities to Build Reputation – Opportunities to build relationships toward next career step© AIPMM 2013 @AIPMM www.aipmm.com
  39. 39. IT Professional Development Toolkit • Release in May – who, what, where, when and how to accomplish all of the above. • Contact: – vConferenceOnline.com/Bits on the Wire, Inc. 6420 E. Broadway, Suite A300 Tucson, AZ 85710 520-760-2400 or (877) 853-9158 info@vconferenceonline.com© AIPMM 2013 @AIPMM www.aipmm.com
  40. 40. Summary • Pick your top 3 and start – Which items struck a cord? – Start with those. The most influential person to you is YOU.© AIPMM 2013 @AIPMM www.aipmm.com
  41. 41. Administration • Email – LauraRose@RoseCoaching.info • More information: – www.LauraLeeRose.com • Author – TimePeace: Making peace with time – Purchase via: Amazon.com • IT Professional Development Toolkit – Release in May© AIPMM 2013 @AIPMM www.aipmm.com
  42. 42. Please Join Us Again! AIPMM Webinar Series: Friday March 29 Becoming The "Social Product Manager" http://aipmm.com/aipmm_webinars/ Global Product Management Talk: Monday March 25 Rich Mironov @RichMironov Seasoned Product Executive, Tech Startup Veteran, & Author, The Art of Product Management http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/© AIPMM 2013 @AIPMM www.aipmm.com

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