There are five types of briefs described in the document: co-operative, contractual, negotiated, formal, and commission. A co-operative brief involves two or more companies working together on an idea, with potential advantages of different perspectives but also possible disagreements. A contractual brief binds a media company to specific goals or rules. A negotiated brief involves competing companies that must come to agreements. A formal brief gives a company free range as long as the core message is presented. A commission brief has a company hire another to create and produce work for shared profits but potential losses.

1. Types of Brief
by Connor Clark

2. Two or more companies are hired to bring an
idea or brief to life between them.
Co-operative Brief
Advantages: Each company can
bring different perspectives on the
same idea together to complete the
brief.
Disadvantages: Disagreements
between companies are common and
this may cause a hold up in the
completion of the brief.
Often the companies have to negotiate
to suit all of them.

3. A contractual brief is when a media company is
employed to complete a specific goal and is bound to a
set of rules by the contractor, if the rules are not
upheld it could lead to the disestablishment of the
contract.
Contractual Brief
Advantages: the goal is
simple and focused meaning
everyone knows what to do.
Disadvantages: The company may
struggle to communicate or carry out
the instructions due to technology or
funds.

4. When two or more companies are employed to
complete a brief but have different ideas, or
they are competing for the brief. They often
have to come to an agreement over the
disputes.
Negotiated Brief
Advantages: The companies can use
their different insights to better the
project.
Disadvantages: This process wastes
valuable time.

5. A client is employed to create or finish a project
and given free range on how to go about it as
long as the essential message is portrayed.
Formal Brief
Advantages: The company can complete
the project without conflict or guidelines
therefore the brief will be completed in a
short amount of time.
Disadvantages: The client may be
disappointed with the finished product as
their ideas may not have been clear.

6. A commission brief is when a company will
employ an other independent media company
to create and produce for them meaning less
work for the company and shared profits.
Commission Brief
Advantages: Companies can
collaborate and join in projects
more often and more effectively if
the project goes well.
Disadvantages: If the creation is not
as profitable as intended the
companies can lose money leading
to bad reputations.