The subscriber loss and declining earnings caused the share price of Netflix to plummet by 21% as Wall Street reacted negatively to a loss of around 200,000 subscribers in the first quarter of this fiscal and the company predicted a similar decline in subscribers in the second quarter.
https://businessupside.com/2022/05/09/netflix-loses-net-subscribers-expects-2-million-more-loss-of-netflix-subscribers/
2. Boom during Covid
Netflix subscribers and viewership boomed during the pandemic, and 2020 was a
good year for them. The irony was that Covid boost to streaming viewership obscured
the accurate picture. Viewers were sequestered in their homes and binged watched hits
like Squid Games, All of Us Are Dead, and documentaries such as ‘Tiger King’. The
competition for subscribers after the pandemic was HBO Max, Disney+, and others.
3. Reasons for degrowth
The main reason for Netflix losing subscribers in 2022, according to the company,
has been
• Password sharing by subscribers with others
• Increase competition from new streaming platforms
• Impact of connected T.V. and other technology
• Factors like Geopolitical conflict and Inflation