Researching Methods and Techniques An American ‘Chick flick’ staring Jenifer Aniston
Target Audience • My target audience for my chick flick would be women, following the previous and general target audience for this type of film. Chick flicks generally tend to be aimed at women, hence the slang term ‘Chick flicks’, due to their romantic nature. Younger women are the main target audience for chick flicks, as they can relate to some of the stories that are brought up in most chick flicks. Generally, plots veer toward women longing to find intimate relationships. The pictures rarely dabble in actual feminism, rather preferring more of a buddy approach to their female target audience. • The age range for my target audience would be 15-60. Most, if not all chick flicks have an age rating of 15. However the target audience for my film will be 12. The reason for this is because I would like younger people to get a chance to see the film so it has a wider audience. Also there isn’t any content that wouldn’t be appropriate for a 12 year old in the new film As women have gotten older they tend to be less interested in these kinds of films therefore the cut off age would be 60 for my target audience, however this doesn’t mean that someone older couldn’t watch this certain genre of film. • Chick flicks are a very popular genre of film that has been around since the 1990’s. However chick flicks have become more sexually exploitative, like those made by directors like Russ Meyers, which were designed to appeal to male sexual fantasy. Although this will not be the aim for my target audience • Generally the reason being for the target audience of chick flicks is women, is because women have a lot more in common with the film. Chick flicks generally include relationships, women tend to be a lot more involved in the talk about relationships, they gossip and refer to relationships in their everyday lives. This backs up why chick flicks have a female target audience.
GenreGenreGenerally, a chick flick is a film designed to have an innate appeal to women, typically young women. Defining a film a chick flickis, as the New York Times has stated, more of a parlour game than a science. These films are generally held in popular culture ashaving formulaic, paint-by-numbers plot lines and characters. This makes usage of the term "problematic" for implying "frivolity,artlessness, and utter commercialism", according to ReelzChannel. However, several chick flicks have received high critical acclaimfor their stories and performances. “Chick flick" is typically used only in reference to films that are heavy with emotion or containthemes that are relationship-based. Being centred around women you are also likely to encounter scenes of women actuallytalking to each other outside of jealous Cat Fights (though such a thing may turn up).Methods of MarketingMarketing methods for chick flicks, or any other film for that matter, mainly come in three stages. The first would be usually ayear before the film is due to come out, a 90 second spoiler would be released, showing clips of the film before the official traileris released, this builds up the hype for the film. In addition to this, the trailer is usually released around about 4 or 5 monthsbefore the film.As the release date of the film draws closer, movie marketers try to get early favourable press coverage in newspapers, magazinesand on entertainment TV shows. The main movie publicity tactic is something called a press junket. At a press junket, journalists,entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars andcreators of the film. The actors,directors and screenwriters sit in separate rooms and the reporters are brought in one by one toask their questions . Adverts would come out, such as; newspaper advert, billboards, internet adverts, TV adverts. Roughly 20million dollars is spent on TV adverts a alone, these adverts are repeatedly played until the times comes for the film to bereleased. The reason being that all of these are repeated constantly is in hope that a viewer will want to eventually see the filmwhen it comes out, due to all the hype about it.
Country of exhibitionAfter researching other premieres for chick flick films I have discovered that they generally are premiered in America due to thehigh popularity of the film genre. For example; “He’s just not that into” was premiered in LA along with the film “Rumor has it…”Some are premiered in place like London, such as “The break up”, however America is the most popular place for chick flickpremieres. Due to this I would like to premiere the new chick flick in America, Los Angeles. By having the premiere here I think itwill give the film a lot of publicity due to the amount of premieres that are already held there, there should be a lot of hype for anew chick flick.The best place for the premiere and also press junket would be The Beverly Hilton in Los Angeles. The reason for this being is thatmany different award ceremonies and also press junket have been held at this location. Such as; The Golden globes, which isannually held at the Beverly Hilton and also the press junket for “New Year’s Eve” and also “He’s Just Not That Into You”.I will make sure that all cast and crew members attend the premieres to maximize publicity for the film. As well as having the filmpremiered in America I would also like to premiere it in London. This is because I feel that the UK should be involved in thepublicising and promotion of chick flicks as it’s not done as much. I would also like the film to be shown in most cinemas acrossAmerica, which will help to boost the hype for the UK. Some of the cast at the premiere of ‘He’s just not that into you’ at Graumans Chinese Theatre in Los Angeles.
Methods of marketingIn theatresTrailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes. Also Film posters Television and radioHollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. Tv is one of the main effective ways to advertise a film, it is affective because it’s like a film because they are the same medium. It’s important to get the message across about a film quickly as they don’t tend to stay in cinemas for that long.In addition on set poster or passion mentions in dialogue are a useful way to advertise films. For example ‘Memoirs of a Geisha’ was place throughout an episode of the TV show ‘Medium’ to give it more publicity. Furthermore actors and directors usually have interviews with local and or nation reporters. These interviews often are aired on the internet and on some TV Programs such as E! News. Aswell as this sometimes behind the scenes shows are filmed to show viewers what it’s like on the set on the film, these are produced for shows such as; HBO and Showtime.InternetViral marketing is a very good way to market a film as many people use the internet. Trailers are distributed on the internet and viewers are able to watch them free of charge. Often viral marketing include many alleged footage from the movie that has been leaked. Viral marketing is one of the reasons premieres of films become so successful.PrintPaid advertisement in newspapers, magazines, and inserts in books. Cross-promotion of original book or novelization, including special printings, or new cover jackets ("Now a major motion picture.")Comic special editions or special episodesMerchandisingOften films will be marketed using paid co-branding (Eragon in American Chopper-two episodes), or co-advertising (Aston Martin and James Bond films). This creates a different kind of hype for the film. As well as this, Promotional giveaways are also used for example: branded drink cups, toys, or Toy give aways at fast food chains such as McDonalds.Promotional tourFilm actors, directors, and producers appear for television, radio, and print media interviews, sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities or participate remotely via "satellite" or telephone.The Break-Up‘The Break Up’ was marketed in many different ways. The break up was made after Jennifer Aniston broke up with brad pit, it was said that this film was a way of showing howshe dealt with the break up, therefore this was a marketing strategy so that people were able to see how she dealt with the breakup. The obvious other methods were postersthat were placed on bus shelters and other places. The movie is also shown and or talked about in many different TV shows such as; The Oprah Winfrey Show: Episode dated 10May 2006 (Vince Vaughn talks about the movie) . Also in Howard Stern on Demand: Dustin Diamond Needs Money, George Takei is wearing a shirt with this movie title on it. ViralTrailer, website.Box Office:Opening Weekend:• $39,172,785 (USA) (4 June 2006) (3070 Screens)Gross:• $118,683,135 (USA) (3 September 2006)The Object of My AffectionThe trailer for ‘The Object of My Affection’ was shown on television in 1998 before the film was released. The Object of My Affection was released in US theatres on April 17, 1998,and took in $9,725,855 on its opening weekend, coming in at #2 at the box office in 1,890 theatres, averaging $5,146 per theatre. The film went on to gross $29,187,243 in theUnited States alone, over a span of five weekends. The film continued to open in European countries throughout the fall and winter of 1998, and ultimately grossed $17,718,646outside of the United States. Viral Trailer, Website.
Marley and Me Methods of marketing‘TV total: Episode dated 3 March 2009 (2009)Mentioned in the interview: Elton with Owen Wilson & Jennifer Aniston The Rotten Tomatoes Show: Echelon Conspiracy/Street Fighter: The Legend of ChunLi/Crossing Over (2009)A woman and man say made her cry The Rotten Tomatoes Show: Duplicity/Knowing/I Love You, Man (2009)Brett asks for Haiku reviews for this movie next week Tthe Rotten Tomatoes Show: Monsters vs. Aliens/The Haunting in Connecticut/12 Rounds (2009)DVD release reviewed in Haiku form The Biggest Loser: Episode #7.14 (2009)The contestants watch the DVD of the movie. Nurse Jackie: Ring Finger (2009)DVD seen Jeopardy!: Million Dollar Celebrity Invitational Quarterfinal 2 (2009)Mentioned in a $200 clue in the category "On the Cover of People“ Who Wants to Be a Millionaire: Dancing with the Stars 4 (2010) Included in a $2,000 questionViral Trailer, Website. Able to download on ItunesBox Office:Opening Weekend:• $36,367,586 (USA) (28 December 2008) (3480 Screens)Gross:• $244,082,376 (Worldwide) (3 May 2009)He’s Just Not That Into YouThis film was marketed in various different ways. Firstly the trailer was shown on television and also adverts were shown on YouTube for the film. Also on SaturdayNight Live: Bradley Cooper/TV on the Radio (2009)In his opening monologue, Bradley Cooper mentions hes in Hes Just Not That Into You, Therefore giving the film some publicity. Viral Trailer, WebsiteBox Office:Opening Weekend:• $27,785,487 (USA) (8 February 2009) (3175 Screens)Gross:• $165,033,701 (Worldwide) (13 May 2009)Rumor Has It…Rumor Has it… was marketed using posters and online and television adverts. Due to it only being a singular film there was no huge reason to have major marketingfor the film, therefore the standard marketing methods were used to get the word out for the film. This, along with many other chick flicks is the only ways to getthe film heard about due to it not needing much marketing as it isn’t that big of a film. Viral Trailer, Website.Box Office:Opening Weekend:• $7,515,000 (USA) (25 December 2005) (2815 Screens)Gross:• $88,933,562 (Worldwide)
Other similar ProductsFilmsThe Break – up –is a 12 certificate. Therefore this certificate is much lower to that of a Chick Flick, but applies with my target audience.However the context of the film appeals to most women because it is a story breaking up and women would find it helpful and can relate toit. It’s also classed as a chick flick, therefore it relates to my target audience.He’s Just Not That Into You – This film stars Jennifer Anniston and easily comes under the category of chick flick. It is a 12 however whichmeans that slightly younger people will be able to see it, unlike some other chicks flicks which have a certificate of 15.Marley and Me – Marley and me is definitely a tear jerker, for this reason it attracts women as the main target audience because this is thekind of film that women enjoy watching. The younger generation also enjoy watching this film also because it is based around an dog. Thecertificate for this film is PGTV ProgrammesGlee– Glee is a very popular TV programme that people from many different age groups and genders enjoy. The certificate for Glee is PG,this is lower than my original target audience. The programme does attract women, due to the story lines in the programme, they can bequite emotional at times which is what women enjoy.Gilmore Girls – Gilmore Girls certificate is 12, slightly lower than that for a chick flick, but however the target audience is still women. It’sabout a mother and her daughter and the events that they each go through in their lives. Therefore women can relate to this.90210– The certificate for 90210 is 12, therefore making the target audience for 90210 similar to that of my Chick Flick. 90210 mainly attractswomen, the cast and plot influence this.
Production companiesProduction companies are a very important part of the making of a film. Therefore it is important for me to look into the kind of things thatcertain production companies have done for individual ‘chick flicks’. After researching I found that ‘20th Century Fox’ would be the idealproduction company to go with and to help produce the film. This is because it is a more modern production company therefore they willknow how to adapt to my target audience and their methods of marketing are ideal for the film as they have a lot of good ideas. Also themore successful films that Jenifer Aniston has starred in have been produced by ‘20th Century Fox’ such as’ The Object Of My Affection,Picture Perfect and Marley and Me.The Break Up• Universal pictures• Mosaic Media Group• Wild West Picture Show ProductionsHe’s Just Not That Into You• New Line Cinema (presents)• Flower Films (II)• International Film production BlackswanThe Object of My Affection –Twentieth Century Fox Film CorporationMarley And Me• Fox 2000 Pictures• Regency Enterprises• Sunswept EntertainmentRumor Has It• Warner bros.• Pictures Village Roadshow Pictures (in association with)• Section Eight (co-production)• Spring Creek Productions (co-production)• Munich Hoffmann-Media (in association with)Twentieth Century FoxTwentieth Century Fox Film Corporation (also known as 20th Century Fox, or simply 20th or Fox—is one of the six major American film studios as of 2011. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of Rupert Murdochs News Corporation.The company was founded on May 31, 1935,[as the result of the merger of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck, Joseph Schenck, Raymond Griffith and William Goetz.Twentieth Century Foxs most popular film franchises include Star Wars, Ice Age, X-Men, Die Hard, Alien, Planet of the Apes, Home Alone, plus famous TV shows such as The Simpsons, Family Guy, Futurama and American Dad!.