Sample Bridging Local IT Consulting Market Report

IT Consulting Firm:
Market Report
Sample
Report Prepared by
Bridging Local
email:contact@bridginglocal.com

www.bridginglocal.com 1
Table of Contents
Executive Summary ...............................................................................................................3
IT Consulting Market Outlook ................................................................................................4
IT consulting market size in the U.S. 2012-2022...............................................................................4
IT Consulting Market in Canada ......................................................................................................6
IT Consulting Market in UK .............................................................................................................7
Tech Industry Employment Market Outlook ...........................................................................8
Tech sector employment in the United States in 2020 and 2030, by occupation ...............................8
Tech GDP as a percent of total GDP in the U.S. 2017-2021 ...............................................................9
Global IT professional expertise levels for hiring 2021, by specialization ........................................10
Share of job postings by tech companies in the U.S. 2016-2021, by state .......................................11
IT certification held by technologists in the United States 2021 .....................................................12
Average tech salary in the United States in 2021, by tech hub(in 1,000 U.S. dollars) .......................13
U.S. tech hiring consideration for non-four-year-degree holders, by position.................................14
Canada Market Outlook ...............................................................................................................15
Average annual earnings by major ICT industry in Canada 2013-2021............................................................ 15
Canada: ICT employment distribution 2018-2020, by industry........................................................................ 16
Canada: ICT sector output 2016-2020, by province .......................................................................................... 17
Informational methods used by IT career development in Canada................................................................. 18
Professional education & learning service purchases in Canada 2022 ............................................................ 19
Employment in other markets ......................................................................................................20
Canadian ICT sector employment 2007-2021.................................................................................................... 20
IT, software and computer services economy employment in the UK 2011-2021.......................................... 21
Professional development Market Outlook ..........................................................................22
Job Training & Career Counseling in the US ...................................................................................22
Professional training purchases in the U.S. 2022............................................................................23
Job Training & Career Counselling in Canada.................................................................................24
Staffing Market Outlook ......................................................................................................25
Staffing and recruiting industry market size in the U.S...................................................................25
Canadian staffing industry total market size 2014-2020.................................................................26
Competitor Research ...........................................................................................................26
Competitor 1................................................................................................................................26
Competitor 2................................................................................................................................42

Competitor 3................................................................................................................................49
Competitor 4................................................................................................................................55
Competitor 5................................................................................................................................60
SWOT Analysis.....................................................................................................................63
Strengths .....................................................................................................................................63
Weakness ....................................................................................................................................63
Opportunities...............................................................................................................................64
Threats ........................................................................................................................................64

About Bridging Local
Bridging Local is a market research and consulting firm helping startups and small business
owners with key strategic insights into their target market. Team members of Bridging Local are
seasoned consultants with 10+ years of research industry experience.
Our Industry reports are referred by investors, consultants, CEOs and other management
professionals from various industries. Hundreds of start-ups have successfully established
themselves using our guidance and industry insights. We conduct bespoke research for each
client and our reports are tailored to the customer's needs covering a comprehensive review of
the market.
Bridging Local`s team of consultant produce one of the most comprehensive market reports in
the industry. Email us at contact@bridginglocal.com to arrange a zoom call with one of our
consultants to discuss your project requirements.
Executive Summary
The IT staffing market is expected to register a CAGR of 3.66% during the forecast period. The
market's growth can be attributed to the increasing outsourcing of HR activities and the
emergence of advanced technologies such as AI and IoT, which are expected to create robust
demand for IT professionals across multiple end-user segments.
The recent outbreak of COVID-19 has a mix of implications for the IT staffing market, which has
created a trend of permanent remote workers, which has caused a shift in the demand for
various skill sets and has put multiple changes in the economy. Further, the growth in IT staffing
can be attributed to the major role played by the IT services sector globally in helping various
end-user industries and businesses across the country in their digital transformation and
implementation of new and emerging technologies such as cloud, IoT, blockchain, and AI, post-
pandemic.
The overall demand for tech talent remains strong — during the first quarter, U.S. employers
posted 1.1 million tech jobs, an increase of 43% from previous year. The tech skills shortage is
not new, but as an increasing number of non-tech companies continue to develop a technology
infrastructure, demand for tech skills will continue to surge. Given the industry’s exponential
advances, it is sparking growth in career and economic opportunities. As an aspiring tech
professional, it pays to have knowledge on such areas as development tools, operating systems
and programming languages. In US there are currently 5.2 million people employed in Tech
sector and is projected to grow to 6 million by 2030.
Demand for IT talent have been growing in other parts of the world as well including UK,
Canada and Nigeria.

Nearly 80% of organizations in Canada need tech employees, yet most have trouble finding and
retaining people with the necessary skills. According to a report from KPMG published in August
2021, 68% of Canadian businesses struggled to hire skilled tech talent to foster measurable
growth.
Net tech employment in Canada reached an estimated 1,235,692 workers in 2021,
approximately an 8.9% increase over the previous year. It is projected to grow by 1.5% to reach
1,254,708 workers by end of 2022. The top provinces when it comes to projected net tech
employment are Ontario and Quebec. The greatest number of jobs is projected to be added in
Ontario in 2022. Employment concentration provides a measure of tech employment relative to
employment across all the other industry sectors in a local economy. At about 8%, Ontario has
the highest concentration of net tech employment as a percentage of its overall employment
base. Quebec and British Columbia follow in the rankings. As a percentage of the overall
Canadian economy, the tech industry accounts for approximately 5.3 percent of direct
economic value, which translates to $104.5 billion CAD. In addition to the direct economic
impact, there are downstream indirect benefits of the technology industry, such as the
employment multiplier effect of technology ecosystems. Employer hiring activity reflects the
many interdependencies of digital transformation. Investments in infrastructure, software
development, data, cybersecurity, systems and support round out the mix of job roles and skills
Canadian employers seek. Many employers continue to evaluate their recruiting practices to
cast a wider net and accept more candidates for consideration, such as those with industry-
recognized certification rather than traditional university degrees.
IT Consulting Market Outlook
IT consulting market size in the U.S. 2012-2022

Source: https://www.statista.com/statistics/1232317/it-consulting-market-size-us/
The market size of the IT consulting industry in the United States increased by more than 30
percent between 2011 and 2019, reaching a value of almost 562 billion U.S. dollars. In 2022, the
industry revenue increased significantly to reach over 600 billion U.S. dollars for the first time.
This was an increase of almost 30 billion U.S. dollars in comparison to the previous year.

IT Consulting Market in Canada
Source: https://www.ibisworld.com/canada/market-size/it-consulting/
According to IBIS world, the market size, measured by revenue, of the IT Consulting industry in
Canada is $84.3bn in 2022. The market size of the IT Consulting industry in Canada is expected
to increase 2.8% in 2022.
Private investment in computers and software measures net investment in computers,
peripheral equipment and software by businesses. IT consultants specialize in providing
advisory services and other supporting software to businesses. Therefore, greater investment in
computers and software by businesses increases the range of equipment that requires
expertise. Private investment in computers and software is expected to increase in 2022,
representing a potential opportunity for the industry.
The market size of the IT Consulting industry in Canada has grown 6.8% per year on average
between 2017 and 2022.

IT Consulting Market in UK
Source: https://www.ibisworld.com/united-kingdom/market-size/computer-consultants/
The market size, measured by revenue, of the IT Consultants industry is £62.4bn in 2022. The
market size of the IT Consultants industry is expected to increase 2.9% in 2022.
The degree to which industries and the government adopt existing and new information
technology affects demand for the industry's services. In particular, the shift towards electronic
business platforms has supported industry growth. Frequent improvements in information
technology encourage businesses to update their systems, generating demand for computer
consultancy services. IT and telecommunications adoption is expected to continue to rise
during 2022, providing an opportunity for industry growth.

Tech Industry Employment Market Outlook
Tech sector employment in the United States in 2020 and 2030, by
occupation
Source: https://www.statista.com/statistics/674463/united-states-electronic-components-
manufacturing
The above table shows the employment in Tech sector in United States and its projection by the
year 2030.
In 2020, the United States tech sector employed roughly 5.2 million workers, with software
developers and software QA the largest occupation with 1.5 million workers. By 2030, the
number of employed U.S. tech workers is forecast to reach almost 6 million.

Tech GDP as a percent of total GDP in the U.S. 2017-2021
Source: https://www.statista.com/statistics/1239480/united-states-leading-states-by-tech-
contribution-to-gross-product/
In 2021, the United States tech sector contributed around 1.8trillion U.S. dollars to the
country's overall gross domestic product (GDP), making up approximately 9.3 percent of total
GDP. Since 2018, the tech sector's yearly percentage of total GDP has remained relatively
consistent.

Global IT professional expertise levels for hiring 2021, by specialization
Source: https://www.statista.com/statistics/1200060/worldwide-information-technology-
expertise-level-hiring/
The above statistics show the desired level of expertise when hiring information technology (IT)
professionals worldwide in 2021, by specialization according to Statista.
Although the responses seem to vary, the most desired levels of expertise for hiring
information technology (IT) professionals are early career and mid-level with a range of 3 to 10
years of experience as of 2021. Around a third of the respondents from each specialization said
that mid-level IT professionals are what they are looking for.

Share of job postings by tech companies in the U.S. 2016-2021, by state
Source: https://www.statista.com/statistics/1298748/job-postings-by-tech-companies-in-the-
us/
Over the last years, the highest share of job postings by tech companies in the U.S. was in
Texas. At the same time, from 2020 to 2021, there were over four percent of job postings in
Virginia and New York.

IT certification held by technologists in the United States 2021
Source: https://www.statista.com/statistics/1275957/us-it-certification-technologist/
In 2021, 20 percent of respondents indicated having the CompTIA A+ certification. Recognized
IT certifications can help professionals demonstrate that they have certain skills. Furthermore,
training for certifications helps build expertise in certain areas, including security and network,
as well as platforms and vendors, such as AWS and Azure.

Average tech salary in the United States in 2021, by tech hub(in 1,000
U.S. dollars)

Source: https://www.statista.com/statistics/1275807/us-tech-salary-by-tech-hub/
In 2021, professionals from the IT industry earned the highest wages in California, Silicon Valley,
with an average of over 133 thousand U.S. dollars. Other leading states in terms of highest
average salary included Washington and New York.
U.S. tech hiring consideration for non-four-year-degree holders, by
position
Source: https://www.statista.com/statistics/1234815/us-tech-hiring-consideration-degree-
holder/
According to survey by Statista, 43 percent of respondents from the United States report that it
is likely that they will fill a IT support or help desk position with someone without a four-year-
degree. As there is a gap between available tech talent and needed tech talent, employees
continuously widen their search pool and employ candidates that need to be trained on the job
to fill these roles.

Canada Market Outlook
Average annual earnings by major ICT industry in Canada 2013-2021
Source: https://www.statista.com/statistics/459755/average-annual-earnings-by-major-ict-
industry-canada/
Among the major information and communication technology (ICT) industries in Canada,
software and computer services tend to be the highest paid subsector. In 2021, the average
annual earnings in the software and computer services industry in Canada stood at over 96
thousand Canadian dollars.

Canada: ICT employment distribution 2018-2020, by industry
Source: https://www.statista.com/statistics/724677/canada-ict-employment-by-industry/
In 2020, the professional, scientific, and technical services industry employed 39 percent of
Canada's ICT professionals. This is a slight decrease compared to the previous year.

Canada: ICT sector output 2016-2020, by province
Source: https://www.statista.com/statistics/723991/canada-ict-sector-output-by-province/
In 2020, Ontario's (Information and Communication Technology) ICT sector output came to
43.5 billion Canadian dollars, making its ICT sector more than twice as large as the second
largest ICT province, Quebec.

Informational methods used by IT career development in Canada
Source: https://www.statista.com/statistics/730344/us-canada-it-professionals-professional-
development-informational-methods/
This statistic shows the informational and training methods employed by IT professionals for
their professional development in Canada. Sixty-eight percent of respondents said they would
attend webinars to keep current with developments in their field.

Professional education & learning service purchases in Canada 2022
Source: https://www.statista.com/forecasts/998539/professional-education-and-learning-service-
purchases-in-canada
The displayed data on professional education & learning service purchases shows results of the
Statista Global Consumer Survey conducted in Canada in 2022. Some 10 percent of respondents
answered the question "Which of the following professional training services have you spent
money on in the past 12 months (e.g. language courses, IT training)?" with "Online training /
courses (website or apps)".

Employment in other markets
Canadian ICT sector employment 2007-2021
Source: https://www.statista.com/statistics/734119/canada-ict-sector-employment/
In 2021, the information and communications technology sector employed over 717,000
people in Canada. This constitutes a growth of 5.7 percent compared to 2020.

IT, software and computer services economy employment in the UK
2011-2021
Source: https://www.statista.com/statistics/284968/it-software-and-computer-services-economy-
employment-in-the-united-kingdom-uk/
As of September 2021, nearly 940 thousand people were employed in the IT, software and
computer services sub-sector of the UK's creative industries. Of these, approximately 116
thousand people were self-employed.

Professional development Market Outlook
Job Training & Career Counseling in the US
Source: https://www.ibisworld.com/industry-statistics/market-size/job-training-career-
counseling-united-states/
The market size, measured by revenue, of the Job Training & Career Counseling industry is
$15.3bn in 2022. The market size of the Job Training & Career Counseling industry in the US has
grown 1.7% per year on average between 2017 and 2022.

Professional training purchases in the U.S. 2022
Source: https://www.statista.com/forecasts/997156/professional-training-purchases-in-the-us
The displayed data on professional training purchases shows results of the Statista Global
Consumer Survey conducted in the United States in 2022. Some 9 percent of respondents
answered the question "Which of the following professional training services have you spent
money on in the past 12 months (e.g. language courses, IT training)?" with "Online training /
courses (website or apps)".

Job Training & Career Counselling in Canada
Source: https://www.ibisworld.com/canada/market-size/job-training-career-counselling/
The market size, measured by revenue, of the Job Training & Career Counselling industry in
Canada is $2.4bn in 2022. The market size of the Job Training & Career Counselling industry in
Canada is expected to increase 3.4% in 2022.

Staffing Market Outlook
Staffing and recruiting industry market size in the U.S.
Source: https://www.statista.com/statistics/873648/us-staffing-industry-market-size/
From a market size of 151.8 billion U.S. dollars in 2019, the U.S. staffing and recruiting market is
predicted to decrease to 119.4 billion U.S. dollars in 2020 due to the coronavirus outbreak, a 21
percent decrease from the previous year.

Canadian staffing industry total market size 2014-2020
Source: https://www.statista.com/statistics/478436/canadian-staffing-industry-market-size/
This statistic shows the total market size of the staffing industry in Canada. In 2020, the staffing
industry in Canada had a market size of 10.3 billion Canadian dollars.
Competitor Research
Competitor 1
Name: Centriq
Website: https://centriq.com
Key highlights and Summary
• Founded: 1989
• Number of employees: 240+ [source: https://www.linkedin.com/company/centriq-foss-
training ]
• Headquarters: Kansas City, MO

• Annual Revenue: US$ 14 million [source: https://www.zoominfo.com/c/centriq-
group/7455355 ]
• Business Description:
o Centriq Training is the Midwest’s largest and most experienced technology
training provider.
o Centriq is the only locally owned company in the Kansas City and St. Louis areas
offering live, instructor-led technology training solutions to corporate customers,
new career opportunities to individuals interested in the IT field and connecting
employers to entry-level IT talent seeking employment.
o Centriq also trains thousands of corporate IT professionals with a team of full-
time instructors.
o Annually, Centriq trains 300 students for exciting new careers as Full Stack
Developers or Systems and Security Administrator positions in IT in just four
months.
o Centriq also helps these individuals with job placement at companies that utilize
their corporate training division.
o More than 900 companies have hired graduates of their career program
Certifications
Centriq Training is the area's only training provider with all of the following authorizations:
• Microsoft Gold Partner (CPLS)
• Citrix Authorized Learning Center (CALC)
• Cisco Sponsored Learning Organization
• EC Council Partner / Linux / Unix / CompTia / ITIL and more
The offerings also include training tracks for vendor certifications such as Microsoft (MCSA,
MCSE, MCT), Cisco (CCENT, CCNA, CCNP), CITRIX (CCA/CCEA), and many others.
Centriq Training Campus Locations

Centriq Training and Costs
Individual Classes
• Customers can purchase any class from Centriq’s Class Schedule that meets their
current project or scheduling needs.
• This option is ideal for IT Professionals with the immediate need for only one training
class.
• Centriq has partnered with Interface Technical Training for their Corporate IT Training.
• The training include both coding and non-coding option.
Below is the list of various trainings offered by them.
1. Microsoft Training
Price Range: US$ 595 to US$2,995

List of all their trainings include

• Microsoft Fundamentals Training
• Windows Client
• Teams
• Teams / Microsoft 365 / MS365
• Windows Server 2019
• SQL Server Transact-SQL
• SQL Server Administration
• SQL Server Business Intelligence
• Power BI
• Power Platform
• Azure
• Data Engineering / Machine Learning
• Artificial Intelligence (AI)
• M365 Messaging
• PowerShell
• System Center
• SharePoint
• Microsoft Security
2. Cloud Computing
Training Price Range: US$ 595 to US$ 3375
• Azure

• Amazon Cloud (AWS)
3. Developer Training
Price Range: US$ 2,795 to US$3,195
• DevOps
• Web Development
• .NET Development and Visual Studio
• Java Programming
• Python
4. Cisco Training
Price Range: US$ 895 to US$ 4,995

• Cisco CCNA
• Cisco Routing and Switching
• Cisco Security
• Cisco Wireless
• Cisco Data Center and Storage
• Cisco Collaboration
• Cisco Contact Center
• Cisco DevNet
5. CompTIA Certification
Price Range: US$ 1,650 to US$ 2,795

• CompTIA A+
• CompTIA CASP+
• CompTIA Linux+
• CompTIA Network+
• CompTIA Project+
• CompTIA Security+
6. Business Training

• Project Management
• ITIL
• NIST
• Business Analysis (PBA & CBAP)
• Agile
7. Security Training

• ISC2
• Microsoft Security
• CompTIA Security
• NIST
• Cisco Security
• Wireless Training
• Wireless Networking
8. Other Training
US$ 249 to US$ 5000
• VMware

• NetApp
• F5 Networks
• Citrix
• Microsoft Excel
Other Purchasing options
Microsoft All Inclusive Pass
• A 6 or 12 month pass provides one individual unlimited training on our most requested
classes for an entire year for a discounted price.
• The 6 or 12 month pass was designed for IT Professionals who expect to take two or
more classes during the year without exceeding their training budget.
Vendor Vouchers
• Many software vendors offer their customers free technical training vouchers.
• Centriq accepts both Microsoft Software Assurance Training Vouchers (SATV’s) and
Cisco Learning Credits (CLC’s) through Sunset Learning Institute.
Dedicated Training
• Centriq’s expert instructors and Training Advisors can design Dedicated Training classes
for the company that can be taught in one of their Kansas City or St. Louis classrooms or
at a location of client`s choice
Government Pricing
• They offer special discounted prices for St. Louis County, State of Missouri and Federal
Government/Department of Defense employees
Other Services
Career Services
• Their Employer Network is comprised of more than 1,500 companies.
• They also teach candidates how to find a job so they can continue to grow their career
after they leave.
• Their IT career services team has developed a comprehensive program that trains
candidates how to succeed in their job search and how to present themselves to
employers.

Workshops
• Resume Workshop
• LinkedIn and Networking
• Job Search Tips and Interview Techniques
• Career Fair Prep
Interview Skills Training
• Interview Techniques for the IT Professional
• Mock Interview Boot Camps
• Mock Technical Interviews
• How to Dress for Interviews
• How to Build Rapport with Interviewers
• Constructing and delivering your Elevator Pitch
Career Fairs
• To give employers a better look at their students, they hold their own job fairs right here
in their facility four times a year.
• Between 25-30 employers - all with one or more entry-level job IT job openings - come
onsite to recruit and hire our students. This means candidates can meet up to 30
employers in one afternoon in one place.
• Only their current students and recent graduates are allowed to attend.
Website Traffic
Their site receives between 10K and 13K monthly website traffic

Source: https://www.similarweb.com/website/centriq.com/#traffic
72.36% of their site visits are from US region
Source: https://www.similarweb.com/website/centriq.com/#traffic
centriq.com's audience is 62.23% male and 37.77% female. The largest age group of visitors are
25 - 34 year olds

Source: https://www.similarweb.com/website/centriq.com/#traffic-sources
centriq.com Top Marketing Channels
The top traffic source to centriq.com is search traffic, driving 67.47% of desktop visits last
month, and direct is the 2nd with 32.53% of traffic.
90.28% of the site search visitors are organic, 9.72% from PPC ads

Google Reviews and Ratings of the Business
4.2/5 stars from 67 reviews
Client Video Testimonials
They have published lots of videos of their client testimonials on their Youtube channel, they
have also been featured in Fox Tv interview

Source: https://www.youtube.com/user/CentriqTraining
Social Media Outreach
Facebook: https://www.facebook.com/CentriqTraining [1.9K Likes and followers]
Linkedin: https://www.linkedin.com/company/centriq-foss-training/ [4.7K followers]
Strengths and Weaknesses
Strengths
• They have been operational since 1989, hence they are one of the most experienced IT
training service providers.
• Certified Training Provider: They have several certifications including
Microsoft Gold Partner (CPLS), Citrix Authorized Learning Center (CALC), Cisco
Sponsored Learning Organization, EC Council Partner / Linux / Unix / CompTia / ITIL and
more.
• Strong Network: They have network of 1500 companies for employment opportunities.
Weaknesses
• Their market presence is restricted to United States only.

Competitor 2
Name: Step Into IT
Website: https://stepin2it.com/recruitment
• Founded: 2009
• Number of employees: Less than 10
• Headquarters: Ontario, Canada
• Annual Revenue: NA
o StepIn2IT is the Canada IT training organization with an objective to bridge the
gap between the education, skill demands and employability.
o According to their website, has successfully trained thousands of IT professionals
in a number of IT technologies and helped individuals find gainful employment
with a minimum 25% raise in their salaries.
o They provide different IT Skills up-gradation programs – everything from the
beginner level to the advanced level for more senior IT professionals.
o They provide Software Testing training in other cities across Canada including
Regina, Calgary, Edmonton, Vancouver, Ottawa and Halifax plus on-line e-
Learning
• Training Locations
o They serve Toronto, Brampton, Scarborough, Mississauga & Markham areas in
the Greater Toronto Area.
o They also serve Regina, Edmonton, Calgary, Vancouver, Ottawa & Montreal cities
within Canada.

• Accreditation: Their accreditations include
o IIBA
o ISTQB
Training Programs
Below are various training programs offered by the business and its respective costs
COURSES DURATION (in Hours) FEE (in CAD)
Software Testing Training
ISTQB-CTFL Exam Preparation 24 $600
Software Testing Program 39 $1,200
Automation Software Testing (QTP) 20 $750
Automation Software Testing (Selenium) 25 $800
Mobile Application Testing Tool 10 $400
IT Business Analysis Training
Software Business Analysis Training 30 $1,000
Project Management
Project Management (PMP) 30 $1,000
Mobile Application Development
iPhone Application Development 30 $1,000
Android Application Development 30 $1,000
Web Design and Development
Java Skills Upgrade Training Program 35 $1,200
Asp.Net Skills Upgrade Program 35 $1,200
DevOps Training Program 30 $1,000
Amazon Web Services Program 30 $1,000
Front-end Web Development 40 $1,200
Data Science/Big Data
Hadoop/ Big Data Program 30 $1,000
Marketing
Digital Marketing 30 $1,000

Corporate Training
They also offer trainings for corporates who are looking to enhance the skills of their employees
• Delivery method (class-room instructor led or online)
• Frequency and Scheduling
• In-house or off-site
• Various additional services options in support of meeting your training objectives such
as assessments, certification etc.
Recruitment
The company provides permanent or contract testing resources and their recruiters are testing
experts who expertly qualify client requirements when making placements.
• Obtain job specification and discuss the must have elements with the client
• Targeted marketing
• Short list candidates through initial telephone interview
• Formal interview to include written test where appropriate
• Send short listed CVs to client and Arrange interview with client
• Reference check / background check prior to making an offer
• They guarantee the quality of their candidates by administering structured tests to test
their knowledge and skill level.
Their Partners
Their Candidates got placed with these companies
Website Traffic
Their site receives between 1.7K and 10.8K monthly website traffic

Source: https://www.similarweb.com/website/stepin2it.com/#traffic
100% of their site visits are from Canada region
Source: https://www.similarweb.com/website/stepin2it.com/#geography
stepin2it.com's audience is 60.36% male and 39.64% female. The largest age group of visitors
are 25 - 34 year olds.

Source: https://www.similarweb.com/website/stepin2it.com/#demographics
stepin2it.com Top Marketing Channels
The top traffic source to stepin2it.com is search traffic, driving 88.27% of desktop visits last
month, and direct is the 2nd with 11.73% of traffic.
Source: https://www.similarweb.com/website/stepin2it.com/#traffic-sources
100% of the site search visitors are organic

Source: https://www.similarweb.com/website/stepin2it.com/#traffic-sources
Google Reviews and Ratings
4.1/5 stars from 94 reviews

Facebook: https://www.facebook.com/stepin2it [1.6K Likes and followers]
Linkedin: https://www.linkedin.com/company/stepin2it/about/ [133 followers]
Twitter: https://twitter.com/stepin2it [47 followers]
Instagram: https://www.instagram.com/stepin2ittoronto/ [489 followers]
Strengths and Weakness
Strengths
• They are top rated QA training provider in Toronto Canada. They are ISTQB accredited
Software Testing Certification provider in Canada.
• StepIn2IT is also an endorsed education provider of IIBA,IIBA® is a registered trademark
owned by International Institute of Business Analysis.
• Business also has proven track record of placing candidates in the past.
Weakness
• Market Presence is restricted to Canada.
• Their course offerings are quite limited.

Competitor 3
Name: Resolve 6
Website: https://www.resolve6training.ca/
• Founded: 2002
• Number of employees: Less than 50
• Headquarters: Ontario, Canada
• Annual Revenue: between $1 million and $2 million [source:
https://www.similarweb.com/website/resolve6training.ca/#overview ]
o Established in 2002, Resolve6 Software Solutions has over 15 years of experience
in IT training and job placements services.
o They have assisted over 500 candidates their start their career in Information
technology
IT Training Programs
Price: All their IT training programs costs CAD$ 150
• Software QA Testing
• Test Automation Masters Program
• DevOps AWS Training
• Business Analyst Training
• Full Stack Developer Training
• CBAP Certification Training
• AWS Certification Training
• Data Sciences and Machine Learning
• Power BI Training

AWS Exam Training
Price: $950
• Highly Experienced Trainers
• Hands-on Learning
• 24×7 student assistance and support
• Comprehensive Study Material
• AWS Certified Trainers
• Exam and Mock Training Tests
Job Placement Services
• Resume Development
• Marketing Services
• Job onboarding assistance and support
• 24×7 On-Job assistance and support
• Free Access to Skill Development Webinars

Job Openings
Employers
Below are some of the top employers who have hired candidates through them
Website Traffic

Source: https://www.similarweb.com/website/resolve6training.ca/#traffic
61.18% of their site visits are from Canada region
Source: https://www.similarweb.com/website/resolve6training.ca/#geography
resolve6training.ca's audience is 56.13% male and 43.87% female. The largest age group of
visitors are 25 - 34 year olds

Source: https://www.similarweb.com/website/resolve6training.ca/#demographics
resolve6training.ca Top Marketing Channels
The top traffic source to resolve6training.ca is search traffic, driving 87.69% of desktop visits
last month, and social is the 2nd with 6.76% of traffic.
Source: https://www.similarweb.com/website/resolve6training.ca/#traffic-sources

Source: https://www.similarweb.com/website/resolve6training.ca/#traffic-sources
Facebook: https://www.facebook.com/resolve6 [1.3K Likes, 502 followers]
Twitter: https://twitter.com/resolvesix [162 followers]
Strengths
• Over 500+ job offers till date: They have assisted over 500 candidates their start their
career in Information technology.
• 18 years of training experience: Theyhave been in the Greater Toronto Area for over 18
years now offering skill development and job placement services.
• End to End SoftwAare Testing Services: SQA Factory is a division of Resolve6 which
specializes on end to end testing of enterprise applications, running on Web, Mobile and
Cloud infrastructures.
• Recruiting Services: Over 10 years they have been filling the resourcing gaps for their
esteemed clientele in Canada and North America.
Weaknesses
• Majority of their IT programs are focused on Coding related programs.
• Market presence is limited to Canada

Competitor 4
Name: PeopleNTech Limited
Website: https://piit.us/en
Key Highlights and Summary
• Founded: 2005
• Number of employees: 50+
• Headquarters: US
• Annual Revenue: US$ 11 million [source: https://www.zoominfo.com/c/peoplentech-
llc/353836109 ]
o peoplentech is a global leader in it training, professional career building, job
placement and software development.
o Since its inception in 2005, PeopleNTech has trained over 5,000 students.
o Headquartered in Tyson's Corner, Virginia, PeopleNTech operates full service
live, interactive, instructor-led real-life project-oriented online training via
Webinar.
o They offer state-of-the-art training program in various topics like Quality
assurance, Automation Testing, Manual Testing, Database Administration,
Computer Networking, Microsoft Technologies and much more.
IT Training Programs
They offer following IT Training programs
Virginia Campus Courses

New York Campus Courses
Placement Services
Job-oriented curriculum, role-plays, resume prep, real interview questions bank, 24-hrs lab
access, support from over 5000 successfully employed Alumni, individual attention, course
completion certificate, aggressive and dedicated recruitment team helps to place their students
in the job market with leading companies in USA.

Below are some of the companies they have worked in the past
Website Traffic
Source: https://www.similarweb.com/website/piit.us/#traffic
78.7% of their site visits are from US region

Source: https://www.similarweb.com/website/piit.us/#geography
piit.us's audience is 63.73% male and 36.27% female. The largest age group of visitors are 25 -
34 year olds
Source: https://www.similarweb.com/website/piit.us/#demographics
piit.us Top Marketing Channels
The top traffic source to piit.us is direct traffic, driving 59.18% of desktop visits last month, and
search is the 2nd with 37.87% of traffic.

Source: https://www.similarweb.com/website/piit.us/#traffic-sources
Source: https://www.similarweb.com/website/piit.us/#traffic-sources
Facebook: https://www.facebook.com/peoplentech/ [37.4K likes and followers]
Linkedin: https://www.linkedin.com/company/peoplentech-llc-/ [3.8k followers]

Strengths
• Multiple Physical locations: They have 2 locations in US and 1 location in Asia region
• PeopleNTech has come up with a state-of-the-art training program in various topics like
Quality assurance, Automation Testing, Manual Testing, Database Administration,
Computer Networking, Microsoft Technologies and much more.
• They have track record of placing students with some of the big names in the market
like Microsoft, HP, Sun & IBM.
Weaknesses
• Course options especially in Non-coding IT are limited.
• Majority of their training are held at their physical locations, online training focus is low.
• They are not transparent with the pricing of their training offerings.
Competitor 5
Name: Sazan Consulting
Website: https://www.sazanconsulting.com/
Key Highlights and Summary
• Founded: 2013
• Number of employees: 20+ [source: https://www.linkedin.com/company/sazan-
consulting-inc ]
• Headquarters: Toronto Canada
• Annual Revenue: US$ 5 million [source: https://www.zoominfo.com/c/sazan-
consulting-inc/368490324 ]
o Sazan Consulting Inc. is an IT Training, Solutions & Placements company
established in 2013 in Toronto, Canada.
o They partner with many large companies in Canada and USA. They have a proven
track record of successfully recruiting for many reputed Canadian and US firms.

Training Programs
The different training programs which are offered by Sazan are:
• Business Analysis
• Business Intelligence
• Big Data/Data Science
• Full Stack
• AWS DevOps
• Cyber Security
• System Admin & AWS Infrastructure
Features
• Industry Expert Trainers
• Weekend Classes Only
• Resume & Interview Preparation
• Interactive Sessions
• On Job Support
Career Programs
Their career readiness skills program covers areas such as:
• Career counseling
• Resume and cover letter preparation
• Interview preparation – technical interviews by Subject Matter Experts (their trainers /
mentors)
• Professional etiquette / soft skills training
• I.T. training – short term domain specific training
• Marketing candidates to their employer network to obtain job interviews
They are Oracle and IBM business partners
Website Traffic
According to semrush tool, their organic search traffic is very low

Source:
https://www.semrush.com/analytics/overview/?q=https%3A%2F%2Fwww.sazanconsulting.co
m%2F&searchType=domain
Video Promotion
Source: https://www.youtube.com/channel/UCvIL8j6Ql8p-SjNXy1y8Q6w
Facebook: https://www.facebook.com/sazanconsulting1 [1.6K Likes and followers]
Linkedin: https://www.linkedin.com/company/sazan-consulting-inc/about/ [444 followers]
Twitter: https://twitter.com/Sazanconsultin [515 followers]
Strengths
• Leaders in IT Training & Placement services
• Serving the IT Industry since 10+ years
• So far 3000+ candidates trained
• 2500+ candidates placed till date
• Focus on real time projects

• Training conducted by Industry Experts
Weaknesses
• Not much market focus outside US
• Online training opportunities are limited
• Online web traffic is low
• They lack certifications for lot of their training programs
SWOT Analysis
Strengths
• Non-coding IT Careers: We focus solely on consulting in IT careers that do not require
coding (Business analysis, Project management, Data analysis, Cybersecurity, Business
solutions architecture & Business architecture)
• Experienced Professionals: Our hub of professionals are all very experienced in their
field with a minimum of 3 years professional experience.
• Referrals and References: We offers referrals and references services for aspiring IT
Professionals
• Dedicated Job Board: We offer a job board dedicated to only IT roles.
• Our business is a one stop shop for tech startups and established organizations to
consult with our tech professionals for their services
Weakness
• Low brand presence: Since we are a start up our brand awareness will be low initially.
• The business cannot guarantee that all the candidates taking our training can find job
opportunity since it depends on lots of variables, we just can improve their chances.

Opportunities
• Big demand from IT Industry: IT industry contributes between 9 to 10% to the US GDP
which is huge. Hence there is a big demand.
• Newcomers always find it challenging to get into IT industry due to lack of resources, the
platform can help the aspiring IT candidates to overcome these challenges.
• Migration of conventional IT solutions to mobile computing solutions and cloud
computing software is also anticipated to bolster IT consulting services, in the coming
years.
• Leading companies are looking to reduce the costs and increase their efficiency, which
could drive the demand for IT consulting services in future.
• Financial growth services are expected to make the largest contribution to the overall
market in future owing to increased need for auditing, taxation, and financial solutions
for different clients, globally.
• Banking, financial services & insurance end-use segment is anticipated to contribute the
most to the global market in the coming years owing to increased need for financial
consulting services in this industry worldwide.
• Increasing demand for Online learning: Demand for E-learning is huge. By 2026, the
total market for Online e-learning worldwide is forecasted to grow exponentially,
reaching over 167.5 billion U.S. dollars.
Threats
• Competition: There are some potential competitors which can be potential threat.
• Recruitment risks: The past two years have seen an increase in fraudulent candidates
applying for roles in the technology sector. This results in expended resources for
unsuitable hirings, but can also lead to significant risks, such as cyber security breaches
resulting from insider threat. [source:
https://www.computerweekly.com/feature/Recruitment-risks-Avoiding-the-dangers-of-
fraudulent-candidates ]

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