1. ‘15
GET OFF
THE GRID
Pro Folio
SUMMER
Professional Development for
Designers, Studio Artists,
Educators, and Businesses
of Ferris State University
2. HELLO
To get to where you are today, you’ve
had to grow. Learn. Adapt. But in the
rapidly shifting landscape of the modern
world, continuous evolution isn’t simply
encouraged; it’s demanded. And the key
to evolving your personal and profession
skill-sets lies in your creativity.
With ProFolio, Kendall College of Art and
Design of Ferris State University (KCAD)
taps into your natural urge to create
while broadening your perspective and
deepening your connection to the people
and places that surround you. Learn how
you can take inspiration from nature to
explore new ways of collaborating with
others and solving complex problems
in our Biomimicry and Design Thinking
course. Or, explore a new technology
or artistic process - from AutoCAD
and Adobe Creative Suite to figure
drawing and ceramics – to keep yourself
technically proficient, creatively flexible,
and endlessly curious.
Because the most important knowledge
isn’t what’s already inside you, but what’s
all around you waiting to be discovered.
Brenda Sipe
Director of Continuing Studies
Sierra Casanova
Continuing Studies Coordinator
616.451.2787 x3012
3. COMMUNICATION
How to Present SAT, 8:30-11:00am
Like A Pro (p. 7)
DESIGN
Design Drawing (p. 8) TUES, 6:30-9:30pm
Biomimicry & WED, 6:30-9:30pm
Design Thinking (p.8)
GRAPHIC DESIGN
Navigating Creative Suite TUES, 6:30-9:30pm
(p. 9)
Graphic Design Portfolio TUES, 6:30-9:30pm
(p. 9)
UsingAdobe Photoshop®
WED, 6:30-9:30pm
(p. 9)
Adobe Flash App THURS, 6:30-9:30pm
Development for
Designers (p. 10)
PrintProduction & Proofing SAT, 9:00am-1:00pm
(p. 10)
Digital Colorfor SAT, 9:00am-1:00pm
Graphic Designers (p. 10)
WEB DESIGN & BLOGGING
Web Coding for Designers MON, 6:30-9:30pm
HTML and CSS (p. 11)
Using Markdown™
THURS, 6:30-9:30pm
for Blogging (p. 11)
INTERIOR DESIGN & ARCHITECTURE
AutoCad®
for Designers MON, 6:30-9:30pm
and Architects (p. 12)
BIM Drafting: Revit®
TUES, 6:30-9:30pm
for Designers &
Architects (p. 12)
SketchUp™
for Designers THURS, 6:30-9:30pm
(p. 12)
PHOTOGRAPHY
Portrait Photography TUES, 6:30-9:30pm
(p. 13)
Using Adobe Bridge®
SAT, 9:00am-3:00pm
(p. 13)
STUDIO ART
Art History from a TUES, 6:30-9:30pm
Painter’s Perspective
(p. 14)
ANIMATION & FILM
Animation & Film for THURS, 6:30-9:30pm
the Fine Arts (p. 14)
GUEST ARTIST WORKSHOP
Nick Reszetar Figure FRI-SUN, 10am-4pm
Drawing & Sculpting
Intensive (p. 15)
PROFESSIONAL CALENDAR - AT A GLANCE
QUICK FACTS
Session I
Registration Deadline: May 4
Session II
Registration Deadline: June 29
Early Registration (10%):
April 20
Class Dates
Session I:
May 11-June 28
No classes May 23-25
Session II:
July 6-August 21
Register online at:
• www.kcad.edu/continuing-studies, or
• call 616.451.2787, ext.3012,
• or mail your registration form (p.26) along
with check or money order to:
KCAD Continuing Studies, 17 Fountain St.,
NW, Grand Rapids, MI 49503.
Registration is not valid without payment.
Visa, MasterCard and Discover debit or credit
cards are accepted online. A confirmation
of registration will be sent automatically
when you register online, or mailed within
two business days after receipt of payment
by phone or mail. Supply information, if
applicable, can be found at:
kcad.edu/continuing-studies /class-outlines.
For assistance with online registration, call
616.451.2787, ext. 3012.
Join our Facebook
Page for program updates
and special events at
www.facebook.com/
KCADCONTINUINGSTUDIES
54
EDUCATION (Approved for State Clock Hours)
Vivid Watercolor (p. 16) TUES, 6:30-9:30pm
Ceramics forArt Educators WED, 6:30-9:30pm
(p. 16)
Observational Drawing: THURS, 6:30-9:30pm
From Pencil to Paint (p. 17)
BUSINESS
Advanced Studies Certificate in
Design & Innovation Management
(p. 17)
Customized Workplace Training
(p. 18)
Integrating for Impact: De-Mystifying
the Language & Practice of Design
and Innovation (p. 20)
4. CLASS DATES
MONDAY CLASSES
Session I: May 11, 18, June 1, 8, 15, 22
Session II: July 6, 13, 20, 27, August 3, 10, 17
NO CLASS MAY 25
TUESDAY CLASSES
Session I: May 12, 19, 26, June 2, 9, 16, 23
Session II: July 7, 14, 21, 28, August 4, 11, 18
WEDNESDAY CLASSES
Session I: May 13, 20, 27, June 3, 10, 17, 24
Session II: July 8, 15, 22, 29, August 5, 12, 19
THURSDAY CLASSES
Session I: May 14, 21, 28, June 4, 11, 18, 25
Session II: July 9, 16, 23, 30, August 6, 13, 20
FRIDAY CLASSES
Session I: May 15, 22, 29, June 5, 12, 19, 26
Session II: July 10, 17, 24, 31, August 7, 14, 21
SATURDAY CLASSES
Session I: May 16, 30, June 6, 13, 20, 27
SUNDAY CLASSES
Session I: May 17, 31, June 7, 14, 21, 28
Saturday classes
8:30–11:00 a.m.
NEW! HOW TO PRESENT LIKE A PRO
Session I: 15 SK W082-A
June 13 [1 Day Only]
Tuition: $55, coffee and doughnuts included
Whether you are looking to re-boot your
career, land a new job, or make a sales
pitch, this training session will equip you
with the basic skills you need before your
next presentation. You will learn how to
refine your topic, identify the needs of
your audience, gather and organize your
research, and present it all in such a way
to leave your listeners wanting more. You
will also learn about the appropriate use
of visuals and how to polish your delivery
skills. Visit Zoe Carmichael’s website,
zoespeakercoach.com, for more information.
Instructor: Zoe Carmichael
More classes on next page
COURSE LISTINGS - BY TYPE
Class Dates
Session I: May 11 - June 28
Session II: July 6 - August 21
No classes May 23-25
76
COMMUNICATION
ART CLASSES
MAKE GREAT GIFTS!
Gift certificates available online,
or call 616.451.2787 x3012
5. Tuesday classes
6:30–9:30 p.m.
NAVIGATING CREATIVE SUITE
Session I: 15 SK P440-A
May 12, 19, 26, June 2, 9, 16, 23
Tuition: $215, lab fee: $10
Additional supplies may be required.
Have you ever struggled to know which
software program to use for a specific
project? Ifyou tend to gravitate toward one
“safe” solution, but have always wondered
if there is a better way, this course is a
must for you. Unleash the power of Adobe
Creative Suite by clarifying and enriching
your understanding ofthe various programs
and what they do. Explore them all, while
working on specific projects in print and
web media.
Instructor: Jeremy Shultz
NEW! GRAPHIC DESIGN PORTFOLIO
Session II: 15 SK P940-B
July 7, 14, 21, 28, August 4, 11, 18
Tuition: $215, lab fee: $10
Additional supplies may be required.
For current graphic designers or those
re-entering the field, this is a refresher
course in building a marketable graphic
design portfolio. You will learn what
mediums to use, what and how to print,
and what’s expected within a portfolio.
Instructor: Jeremy Shultz
DESIGN
Wednesday classes
6:30–9:30 p.m.
BIOMIMICRY & DESIGN THINKING
Session I: 15 SK P512-B
May 13, 20, 27, June 3, 10, 17, 24
Tuition: $215, supply fee: $25
Supplies will be provided.
Through a series of explorations of the
natural world you will engage in design
thinking to propose a biomimetic solution
to a current problem. You will be using a
variety of media to explore natural systems
and apply that knowledge to a design
problem. Through this course you will learn
to better recognize, observe, and think
creatively about processes and systems
in nature. What you learn will inform your
art or design work. You will shift to see
nature not as something to exploit, but
as a teacher and model.
Instructor: Corri Sandwick
Wednesday classes
6:30–9:30 p.m.
USING ADOBE PHOTOSHOP®
[EXTENDED 14 WEEK CLASS]
Session I: 15 SK P356-A
May 13, 20, 27, June 3, 10, 17, 24
July 8, 15, 22, 29, August 5, 12, 19
Tuition: $430, lab fee: $10
Additional supplies may be required.
Photoshop is a powerful tool that can be used
to create and modify artwork. Butthere are so
many possibilities, that it can be intimidating
to dive right in without guidance. This class will
teach you the basics of Photoshop step by step.
You will learn howto navigate the workspace,
use the tools, alter and adjust photographs, and
howto create your own artwork in Photoshop.
Open to both beginners and more advanced
students, individual attention will address each
student’s specific needs.
Instructor: Nolan Nasser
More classes on next page
98
COURSE LISTINGS - BY TYPE
Class Dates
Session I: May 11 - June 28
Session II: July 6 - August 21
No classes May 23-25
Tuesday classes
6:30–9:30 p.m.
DESIGN DRAWING
Session I: 15 SK P118-A
May 12, 19, 26, June 2, 9, 16, 23
Tuition: $215, supplies additional
Supply list is available at:
kcad.edu/continuing-studies /class-outlines.
Session II: 15 SK P118-B
July 7, 14, 21, 28, August 4, 11, 18
Tuition: $215, supplies additional
Supply list is available at:
kcad.edu/continuing-studies /class-outlines.
Ifyou are a design professional wanting to
hone your skills or a high school student
building a portfolio for college admission
into a design major, this class will give you
valuable instruction and experience. Earn
freehand perspective sketching for designers
with an emphasis on concept design
development—drawing from imagination.
Instructor: Naomi Poel
GRAPHIC DESIGN
6. Thursday classes
6:30–9:30 p.m.
ADOBE FLASH®
APP DEVELOPMENT
FOR DESIGNERS
Session I: 15 SK P436-A
May 14, 21, 28, June 4, 11, 18, 25
Tuition: $215, lab fee: $10
Additional supplies may be required.
Learn the fundamentals of app development
for iPhone, iPad, and Android mobile devices
using Flash professional software. You will
learn to incorporate graphics, animation,
interactivity, sound, and video into an
application that can be published on the
IOS, and Android web platforms.
Instructor: Chris Brown
Saturday classes
9:00 a.m. – 1:00 p.m.
PRINT PRODUCTION AND PROOFING
Session I: 15 SK P422-A
May 16 [1 Day Workshop]
Tuition: $48, Lab fee: $10
Additional supplies may be required.
Eliminate file glitches, color errors, and
other common printing problems with
this informative workshop. Learn how
digital files are processed to a variety of
print and digital products and discover
techniques to ensure your designs are
accurately reproduced.
Instructor: Katherine Johnson
Monday classes
6:30–9:30 p.m.
NEW! WEB CODING FOR
DESIGNERS—HTML & CSS
Session I: 15 SK P456-A
May 11, 18, June 1, 8, 15 ,22
No Class May 25
Tuition: $215, lab fee: $10
Additional supplies may be required.
Session II: 15 SK P456-B
July 6, 13, 20, 27, August 3, 10, 17
Tuition: $215, lab fee: $10
Additional supplies may be required.
For designers who want to learn HTML.
Focus on the very basic building blocks
of web design with HTML and CSS. You
will use text based software and learn to
create an all-purpose web page using a
“single-page” layout that will also display
well on mobile devices.
Instructor: Jean Hanks
Thursday classes
6:30–9:30 p.m.
NEW! USING MARKDOWN™
FOR BLOGGING
Session II: 15 SK P458-B
July 9 [1 Day Workshop]
Tuition: $36, lab fee: $10
Additional supplies may be required.
Become more efficient with blogging.
Markdown is an abbreviated version of
HTML that can be used in popular blogging
platforms for quick formatting without
learning code. It also makes typing formatted
content easier. It can be learned quickly,
speeds up blogging entries, and even works
on mobile devices. Learn which blogging
platforms incorporate Markdown, and how
to use free tools to convert Markdown to HTML.
Instructor: Jean Hanks
Saturday classes
9:00 a.m. – 3:00 p.m.
NEW! DIGITAL COLOR FOR
GRAPHIC DESIGNERS
Session I: 15 SK P452-A
May 30 [1 Day Workshop]
Tuition: $72, lab fee: $10
Additional supplies may be required.
Learn to harness the power of digital color
theory to eliminate display and printing
problems and enhance the visual impact
of your designs. Use what you learn to fuel
brand design and marketing, and learn
strategies for creating consistent, appealing
designs. Color design for both screen display
and print media will be demonstrated using
Adobe Photoshop®
, Illustrator®
, and InDesign®
.
Instructor: Katherine Johnson
GRAPHIC DESIGN CON’T.
COURSE LISTINGS - BY TYPE
Class Dates
Session I: May 11 - June 28
Session II: July 6 - August 21
No classes May 23-25
WEB DESIGN & BLOGGING
1110
7. Monday classes
6:30–9:30 p.m.
AUTOCAD®
FOR DESIGNERS
AND ARCHITECTS
Session I: 15 SK P501-A
May 11, 18, June 1, 8, 15, 22
Tuition: $215, lab fee: $10
Additional supplies may be required.
Learn the fundamentals of AutoCAD
including setting up a drawing, line types
and weights, dimension, and text styles.
You will follow industry standards in drawing
plans, elevations, and sections efficiently.
Learn to print your drawings in multiple
ways using the view ports, paper space,
model space and plot styles.
Instructor: Jodi Poole
Tuesday classes
6:30–9:30 p.m.
BIM DRAFTING: REVIT®
FOR
DESIGNERS AND ARCHITECTS
Session II: 15 SK I202-B
July 7, 14, 21, 28, August 4, 11, 18
Tuition: $215, lab fee: $10
Additional supplies may be required.
Learn the fundamentals of Revit Architecture
software, including efficient 3-D modeling,
drafting techniques, creating views of your
BIM (Building Information Model), and setting
up drawing sets. You will follow industry
standards and create floor plans, elevations,
and sections by slicing through your BIM.
Instructor: Christopher Alexander
Thursday classes
6:30–9:30 p.m.
SKETCHUP™
FOR DESIGNERS
Session I: 15 SK P500-A
June 4, 11, 18, 25
Tuition: $145, lab fee: $10
Additional supplies may be required.
Learn the basics of Google SketchUp as this
software applies to architecture, interior,
and furniture design. Learn techniques for
interfacing with other programs like AutoCAD,
Photoshop, and Google Earth to achieve
presentation ready documents.
Instructor: Christopher Alexander
INTERIOR DESIGN & ARCHITECTURE
ART CLASSES
MAKE GREAT GIFTS!
Gift certificates available online,
or call 616.451.2787 x3012
COURSE LISTINGS - BY TYPE
Class Dates
Session I: May 11 - June 28
Session II: July 6 - August 21
No classes May 23-25
1312 1312
PHOTOGRAPHY
Tuesday classes
6:30–9:30 p.m.
PORTRAIT PHOTOGRAPHY
Session I: 15 SK D521-A
May 12, 19, 26, June 2, 9, 16, 23
Tuition: $215, lab fee: $10
Additional supplies may be required.
Session II: 15 SK D521-B
July 7, 14, 21, 28, August 4, 11, 18
Tuition: $215, lab fee: $10
Additional supplies may be required.
Learn about portrait photography while
developing skills that will be useful in
commercial or artistic work. You will
learn advanced lighting skills and other
techniques that will enhance your own
unique work through portraiture.
Instructor: Eleanor Gatewood
Saturday classes
9:00 a.m. – 3:00 p.m.
NEW! USING ADOBE BRIDGE®
Session I: 15 SK P457-A
June 20 [1 Day Workshop]
Tuition: $72, lab fee: $10
Additional supplies may be required.
Adobe Bridge is a powerful support
program for organizing and editing
photos in connection with Adobe
Photoshop. Unleash the power of
Adobe Bridge and learn to maximize
its capabilities to save time and improve
ourworkflow. For artists, photographers,
and Photoshop enthusiasts, this class
is a must!
Instructor: Katherine Johnson
8. Tuesday classes
6:30–9:30 p.m.
NEW! ART HISTORY FROM
A PAINTER’S PERSPECTIVE
Session I: 15 SK D215-A
May 12, 19, 26, June 2, 9, 16, 23
Tuition: $215
Intended for amateur painters, this
introduction to the history of painting
is seen through the eyes of a painter.
Paintings will be considered as part of the
underlying culture that produced them.
You will view examples of paintings from
the first cave paintings in France to the
contemporary work of Vincent Desiderio.
You will participate in class discussions
focused around the major breakthroughs
in painting like the work of Giotto during
the late medieval age or the work of
Manet during the beginning of the
modern movement.
Instructor: Joshua Risner
Thursday classes
6:30–9:30 p.m.
ANIMATION AND FILM
FOR THE FINE ARTS
Session II: 15 SK P380-B
July 9, 16, 23, 30, August 6, 13, 20
Tuition: $215, lab fee: $10
Additional supplies may be required.
Explore new possibilities in digital media and
incorporate them into yourwork. You will use
digital images ofyour own artwork as well as
digitally produced images, animation, music,
and film to express your unique art concept.
You will produce an animated short orvideo
utilizing digital media hardware and software
in combination with your artfor display on
the internet. You will gain new avenues to
displayyourwork, new audiences, and new
methods of expression that can combine
many different artforms such as music,
theater, dance, storytelling, animation,
and video.
Instructor: Ray Pointer
ANIMATION&FILM
ART CLASSES
MAKE GREAT GIFTS!
Gift certificates available online,
or call 616.451.2787 x3012
COURSE LISTINGS - BY TYPE
Class Dates
Session I: May 11 - June 28
Session II: July 6 - August 21
No classes May 23-25
GUEST ARTIST WORKSHOP - May 15-17
NEW! NICK RESZETAR
FIGURE DRAWING &
SCULPTING INTENSIVE
Friday–Sunday, 10:00 a.m.–4:00 p.m.
Session II: 15 SK P055-B
Tuition: $260, supplies additional
Supply list is available at:
kcad.edu/continuing-studies /class-outlines.
This course is an introduction to and
continuation of the depiction of the human
form through observational drawing and
sculpting, emphasizing artistic anatomy as
it relates to the live model. In this course
you will employ gesture drawing, sighting for
accurate proportions of the figure, precise
linear construction, anatomy, physiognomy,
mechanics, and overall structure, to increase
knowledge and skill in drawing and sculpting
the human body in art. You will also explore the
differences in male and female proportional
structure. You will use this information,
combined with the formal elements of
drawing (such as line, value, mass, volume,
perspective, space and composition), to create
skillful anatomical investigations of the figure
through objective observation. A suggested
materials list is available at kcad.edu/
continuing-studies/class-outlines, but you
may bring your preferred drawing or sculpting
mediums and surfaces. It is recommended
that you have some previous experience in
drawing the figure.
Instructor: Nick Reszetar, M.F.A. in Drawing,
Kendall College of Art and Design, currently
holds teaching positions at Washtenaw
Community College and Eastern Michigan
University. His teaching experience also
includes The Manifest Drawing Center
and international work in Lima, Peru.
He works primarily in drawing, painting,
and photography, and has experience with
digital work and installation. Much of his
current work focuses on drawing the figure,
where he questions psychology, identity and
interdependence. He increasingly has an
interest in sculpture, exploring similar themes.
His current project, 100 Portraits in a Year: an
Exploration of Identity, featured 30 drawings
in ArtPrize 2014 [photo above.]
Nick has an extensive exhibition record and
has received awards in regional, national
and international juried shows around the
country. Selected venues include Manifest
Gallery, Chicago’s Union Street Gallery, The
Lexington Art League in Kentucky, University
of Indianapolis, University of North Carolina,
New York’s Brooklyn Artist’s Gym and
Limner Gallery, The Atlanta Fine Arts League,
Fontbonne University in Missouri, and The
Santa Cruz Art League. His work is also held
in several private collections.
1514
STUDIO ART
9. EDUCATIONThese courses
have been
approved for
State Continuing
Education
Clock Hours.
Tuesday classes
6:30–9:30 p.m.
VIVID WATERCOLOR
Session I: 15 SK D200-A
May 12, 19, 26, June 2, 9, 16, 23
Tuition: $215, supplies additional
SCECHs: 19, fee: $20
Supply list is available at:
kcad.edu/continuing-studies /class-outlines.
Session II: 15 SK D200-B
July 7, 14, 21, 28, August 4, 11, 18
Tuition: $215, supplies additional
SCECHs: 19, fee: $20
Supply list is available at:
kcad.edu/continuing-studies /class-outlines.
Learn to use watercolor expressively. You
will study color intensity and combination
as well as basic watercolor techniques,
including paper preparation, washes,
dry brush and masking. Use still life and
landscape as sources. This course has
the flexibility for both the beginner and
intermediate watercolor artist.
Instructors: Corinne Roberts
Wednesday classes
6:30–9:30 p.m.
CERAMICS FOR ART EDUCATORS
Session II: 15 SK P230-B
July 8, 15, 22, 29, August 5, 12, 19
Tuition: $215, supply fee: $40
SCECHs: 19, fee: $20
Supplies will be provided.
Learn about clay and glazes, studio equipment,
and how to use and fire kilns. You will create
several clay projects using hand-building
techniques, coiling, and wheel throwing.
Learn what you need for a ceramic studio at
your school or how to use the equipment you
already have.
Instructors: Molly Bergman
Thursday classes
6:30–9:30 p.m.
OBSERVATIONAL DRAWING:
FROM PENCILTO PAINT
Session I: 15 SK D126-A
May 14, 21, 28, June 4, 11, 18, 25
Tuition: $215, supplies additional
SCECHs: 19, fee: $20
Supply list available at:
kcad.edu/continuing-studies /class-outlines.
Session II: 15 SK D126-B
July 9, 16, 23, 30, August 6, 13, 20
Tuition: $215, supplies additional
SCECHs: 19, fee: $20
Supply list available at:
kcad.edu/continuing-studies /class-outlines.
Working first with drawing tools and
techniques, learn how to transition into
painting with either oil or acrylic paint.
Subject matter will include still life,
landscape, and the figure. This class is
suitable for both beginners and those
with painting and drawing experience.
Instructors: Megan Kellner
ART CLASSES
MAKE GREAT GIFTS!
Gift certificates available online,
or call 616.451.2787 x3012
1716
COURSE LISTINGS - BY TYPE
Class Dates
Session I: May 11 - June 28
Session II: July 6 - August 21
No classes May 23-25
The fact is, design is revolutionizing business.
That’s why KCAD created the MBA Certificate
in Design and Innovation Management. It
exposes business people to the process of
design thinking and teaches designers how
to talk business.
Our goal: advancing business through
innovation. It’s about using design as
a business tool. We’re equipping leaders
to take a new approach, promoting design
as a change agent for business. Sound
interesting? It’s time to take a seat at the
table. Get more information at:
kcad.edu/mba or call 616.451.2787, x1237.
ADVANCED STUDIES
CERTIFICATE IN DESIGN
& INNOVATION MANAGEMENT
10. Customized
Workplace Training
We develop customized courses
for your business in areas like
Design, Design Thinking, Computers,
Business Innovation, and much
more. See sample offerings below.
Call 616.451.2787, ext. 1139 for
pricing and scheduling.
“GOOD DESIGN IS GOOD BUSINESS”
This course will provide an overview of the
meaning of the Thomas J. Watson quote:
“Good design is good business.” Learn
about the definition of design as it exists
in business today, and how a company can
utilize it to achieve measurable business
goals. How can you integrate all facets of
good design as a company may see them,
in order to gain cumulative benefits?
COLLABORATION & CREATIVITY
Beyond the buzzword, what is the potential,
and the pitfalls of collaboration? What does
it mean creatively? How do you prepare
people to collaborate effectively? How can
an entire company build a truly collaborative
culture across the organization?
COMMUNICATION AUDITS
How can your in-house department
periodically assess its output, what are
the metrics that matter, what analysis
processes work best, and how do you
present these findings with clarity and
credibilityto the rest ofthe organization?
BUSINESS
LEVERAGING YOUR BRAND
Your company has a brand, whether
you acknowledge it or not. What is the
role of your design team, in-house or
out, in stewarding your brand? How
does your design department engage
all the stakeholders influencing
the brand, and keep that dialogue
productive? Is your brand position
clear for all audiences, what does it
mean to stay on message, and how
do new products or services get added
while maintaining a strong brand?
THE BRAND
DEVELOPMENT PROCESS
This course will survey the most
commonly used steps to create, build,
migrate, and/or revitalize your brand.
Understanding the types of brand
architecture and strategies, will aid
your design team in stewarding your
brand successfully. You will learn
how to utilize branding as a simple
framework in addressing marketing
communications issues.
BUILDING VENDOR
PARTNERSHIPS
Your company, whether it has an
internal capability or uses external
creative resources needs to make
sure vendor relationships are as
effective, efficient, and accountable
as possible. This means understanding
the processes and outcomes involved,
clarifying roles, agreeing to metrics
to be used, and seeing that real value
exists for all parties concerned.
1918
11. INTEGRATING FOR IMPACT:
De-Mystifying the Language &
Practice of Design and Innovation
Design Thinking. Human-Centered
Design. You’ve heard the buzz words.
Now learn the meaning behind them
Fall 2015 Plan now to attend:
Beginning October 15.
This cutting-edge workshop empowers
individuals or organizations working in
anyfield to activate their creativity and
discover new and powerful ways of solving
problems, collaborating with others and
driving innovation. Includes take-home
materials to cascade new skills to
colleagues within your organization.
In collaboration with KCAD, Christine
Albertini, Principal of Verve Business
Consulting, and Georgia Everse, principal
at BravoEcho, Inc., have led the design of
the workshop curriculum. Between them,
they have over sixty years leadership
experience working to help businesses
solve challenges, and discover
new opportunities.
4 Sessions, 1 ½ days each
(Lunch provided full days)
October 15-16
• Base Camp/The Context of Innovation
October 22-23
• Insights/The Holy Grail of Innovation
October 29-30
• Scaling the Wall/Tools and Processes
for Integration
November 5-6
• Leverage/Levers for Change
Call 616.451.2787, x3012 for tuition
rates. Special rates apply to multiple
participants from an organization and
to non-profit organizations.
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12. INSTRUCTOR BIOS
KCAD Continuing Studies instructors have the artistic knowledge and real-world
experience to give their students insights that will change the way they think
about their own creative potential. Classes are always kept small so that each
student gets the individual attention and respect they deserve.
RAY POINTER, received his B.A. in Film/
Television from Wayne State University.
He has worked extensively in television
and animation, including as director of
Nickelodeon Studios from 1997-2005.
JODY POOLE, B.F.A., Kendall College of Art
and Design, is an interior designer for Custer
Workplace Interiors, and teaches Professional
courses for KCAD Continuing Studies.
JOSHUA RISNER M.F.A., in Painting, Kendall
College of Art and Design has over ten years
experience in the commercial art industry
working as a creative director for a national
advertising company, and as the owner of
Shuative, a graphic design and marketing
company. He has received numerous awards
for his paintings and drawings, including from
Muskegon Museum of Art, Grand Rapids Festival
of the Arts, Kalamazoo Institute of Art, and
Manifest Creative Institute in Cincinnati, Ohio.
CORINNE ROBERTS, B.F.A. in Illustration,
Kendall College of Art and Design, is a
frequent instructor in the Continuing Studies
program. She has illustrated and published
her own children’s book.
ELEANOR GATEWOOD, M.F.A. in Photography,
Kendall College of Art and Design, is a
freelance artist and frequent instructor in
the Continuing Studies program.
JEAN HANKS has been a web designer
and developer for more than ten years. She
was a web architect for C2 Media and web
content manager for Fusionary Media. She
is currently self-employed and pursuing
degrees in both web development and
marketing at Davenport University.
KATHERINE JOHNSON, M.F.A. in Painting,
Kendall College of Art and Design, B.S. in
Graphic Design and Illustration, Indiana
Wesleyan University, has worked in graphic
design, and program development. She has
been an artist in residence, and adjunct
instructor at the college level.
MEGAN KELLNER M.F.A. in Painting, Kendall
College of Art and Design, is a freelance artist
and art instructor.
NOLAN NASSER, B.F.A. in Digital Media with a
focus on Digital Illustration, Kendall College
of Art and Design, is a freelance illustrator.
NAOMI POEL, B.F.A. in Drawing, Kendall
College of Art and Design, is a freelance
translator, graphic designer, and adjunct
instructor at KCAD.
CHRISTOPHER ALEXANDER, M.Arch.,
Ball State University, is an architect with
Progressive AE. He has taught at the
college level and has published a number
of articles on design and sustainability.
MOLLY BERGMAN, B.A. in Art Education,
Aquinas College, has more than 10 years’
experience in K-12 Art Education, and is a
frequent Continuing Studies instructor.
CHRIS BROWN, B.A., University of Advancing
Technology, is a partner in an interactive
media company. He has created projects
for web, desktop, touchscreen and mobile
applications, has managed content for
e-commerce and rich media sites, and has
developed computer-based training modules,
2-D and 3-D animations, and online games
and video productions. He is an adjunct
instructor at KCAD.
ZOE CARMICHAEL, M.A., Western Michigan
University, is a Communication Consultant,
teacher, trainer, facilitator, and speaker
coach. Currently she is an adjunct instructor
at KCAD, and her background includes sales,
marketing, public speaking, and teaching.
She is a mentor for several local start-ups,
teaches classes for StartGarden, and has
trained presenters for ArtPrize, TEDxGrand
Rapids, TEDxMacatawa, and the Momentum
Michigan Start Up Teams. She has judged
a variety of idea pitch and business plan
competitions. She specializes in guiding
speakers on the creation and delivery of
short, to the point, engaging presentations.
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ART CLASSES
MAKE GREAT GIFTS!
Gift certificates available online,
or call 616.451.2787 x3012
CORRI SANDWICK, AIA, LEED-AP, is a
graduate of University of Minnesota with
a Master of Architecture and Master of
Science in Architecture Sustainable Design
Track. She has been a registered architect
since 2011 and is owner of her own design
and consulting business.
JEREMY SHULTZ received his B.A. in
Design Management from The Art Institute
of Colorado, where he served as the Head
of Student Volunteers. He has worked in
graphic design, web design and marketing.
He enjoys mentoring young professionals.
13. HOW TO REGISTER, AND POLICIES
Enrollment is on a first-come, first-served basis. To register, complete the
attached registration form(s), p. 26, with check or money order and mail
to Kendall Continuing Studies, 17 Fountain St. NW, Grand Rapids, MI 49503,
or register online at www.kcad.edu/continuing-studies . You can also call,
616.451.2787, x3012. VISA, MasterCard and Discover credit or debit cards
are accepted online and by telephone. If you need assistance with online
registration, call 616.451.2787, x3012. Registration is not valid unless
accompanied by payment.
Receipts. When registering online you will receive an electronic confirmation
of your registration. All others will receive a receipt via mail. Information
regarding class outlines and supply lists (if applicable) is available at:
kcad.edu/continuing-studies /class-outlines.
Cash and Checks. Appropriate fees will be charged for checks which are
returned unpaid due to insufficient funds. Please be aware when paying
by cash or check, that if your class is cancelled you will need to complete
additional paperwork in order to be reimbursed. Please allow up to five weeks
processing time for refunds of payments made by check.
Class Cancellation. We reserve the right to cancel classes due to insufficient
enrollment, with a full refund. If you registered as part of a group and one
person’s class is canceled, registrations for classes that have not been
canceled will not be refunded. Tuition paid with debit or credit cards will be
credited back to your card. Please allow up to two weeks processing time for
refunds. Tuition paid by check will require you to fill out additional paperwork
before obtaining a refund. Please allow up to five weeks processing time for
refunds of payments made by cash or check.
Tuition fees are based on six class meeting times, though some may meet for
seven. If a class is cancelled due to unforeseen circumstances, we will make
every attempt to reschedule classes that have met fewer than six times.
Withdrawal from Class. There will be a full refund of tuition and fees for
withdrawal requests submitted prior to the final registration deadline. There
will be a partial (50%) refund of tuition and fees for withdrawal requests
submitted after the final registration deadline and up to 24 hours before
the class begins. A 50% fee will be charged for course transfers after the final
registration deadline. No course transfers will be permitted on or after the
day of the first class. There will be no refund of tuition or fees for withdrawal
requests submitted on or after the day of the first class. Please allow up to two
weeks processing time for refunds of payments made online, and five weeks
processing time for refunds of payments made by cash or check.
Late Registration and Withdrawal. Our standard withdrawal/refund policies
apply to those students who register after the registration deadline.
Inclement Weather or Building Closure. In the event that classes are cancelled
due to weather, an announcement will be made on local television stations.
Early Registration Tuition Discount. Individuals who register early for Continuing
Studies classes are eligible for a 10% Early Registration Tuition Discount (supply and
lab fees are not included). This discount will appear automatically when registering
online. This may not be used in conjunction with other discounts. The early
registration deadline for Summer 2015 is April 20, 2015.
Alumni Discount. KCAD alumni, their spouses, and children under the age of
eighteen receive a 10% discount on tuition for Continuing Studies classes.
LIMIT: One tuition discount per registration.
Supplies. Supplies for classes are not included in the cost of the class, unless
indicated by a supply fee. Photography and computer classes include a lab fee,
but additional supplies may be required as well. Class outlines and supply lists
(if applicable) are available at kcad.edu/continuing-studies /class-outlines.
Location. Students will be notified in advance by email of their room and
building location. Signage will also be prominently displayed near the entrance
of both buildings.
Special Needs. Please make sure staff and the instructor are notified about
any special needs or concerns. We will try to accommodate them.
Parking. On-street parking is free after 6:00 p.m. Monday through Friday, and
all day Saturday and Sunday. Parking is also available in the city ramp one
block west of KCAD.
Photographs. As a condition of enrollment, students and/or parents of minor students
consent to the following usage rights, for purposes which may include, but are not
limited to: display, educational assessment, accreditation, archiving, and publicity/
promotions for the college. The college reserves the right to edit materials as needed
for best use in context without specific written permission.
1. Use of any works produced by students while attending Kendall College of Art and
Design of Ferris State University (KCAD).
2. Use of photographs, video, audio, or other recordings of any artworks, designs, or
other coursework produced while a student at KCAD.
3. Use of photographic, video, audio, written or other recordings/documentation in
college or KCAD sponsored/affiliated classes or activities, on or off campus while a
student at KCAD.
Usage may be in any medium. Materials may be used without further notification,
compensation or credit, though whenever possible, credit will be included for students
enrolled in a KCAD degree program. Materials produced by or for KCAD are the sole
property of KCAD.
All other copy and reproduction rights to original artwork, designs or coursework
remain the sole property of the student.
Unclaimed ArtWork. All art work produced in Summer 2015 must be claimed on or
before August31,2015.The College is not responsible foranywork left afterthat date. 2524
14. PARKING
From U.S. 131 follow Pearl St. to the east. The Woodbridge N. Ferris Building entrance
is at 17 Pearl St. NW. 17 Fountain Building entrance is at 17 Fountain St. NW. On-street
parking is free after 6:00 p.m. Monday through Friday, all day Saturday and Sunday.
Parking in the lot directly behind the 17 Fountain Building, adjacent to Pearl St., is
prohibited. Violators will be ticketed.
17 Fountain Building : 17 Fountain Woodbridge N. Ferris Building : 17 Pearl Parking
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STUDENT’S NAME: EMPLOYER SCHOOL DISTRICT FOR SCECHS:
BUSINESS NAME: BUSINESS ADDRESS:
DAY PHONE: CELL PHONE:
EVENING PHONE: EMAIL:
STREET OR PO BOX:
CITY: STATE: ZIP:
COURSE TITLE: COURSE #:
COURSE TITLE: COURSE #:
COURSE TITLE: COURSE #:
COURSE TITLE: COURSE #:
METHOD OF PAYMENT: VISA MASTERCARD DISCOVER CHECK
ACCOUNT #: EXPIRATION DATE:
TUITION #: SUPPLY/LAB FEE: TOTAL:
Applying For
SCECHS
REGISTRATION FORM - SIGN UP TODAY!
Early Registration Deadline: April 20
Applying for 10% Early Registration discount
Applying for 10% Alumni Discount
Registration Deadlines:
Session I: May 4
Session II: June 29
Checks should be made payable to KCAD Continuing Studies of Ferris State University and mailed to 17 Fountain St., NW
Grand Rapids, MI 49503. Refund Policy — 50% for class withdrawals after the final registration deadline, no refunds
24 hours before the class.
2726
Yes, I would like to receive email updates on upcoming events and opportunities from Continuing Studies.
15. Nonprofit Org.
U.S. Postage
PAID
Permit No. 204
Grand Rapids, MI
616.451.2787 www.kcad.edu/continuing-studies
Kendall College of Art and Design
of Ferris State University
17 Fountain Street NW
Grand Rapids, MI 49503-3002