1. FINDING SUCCESS
IN TODAY’S MUSIC INDUSTRY:
Leveraging Your Live Performance
MARKETING YOURSELF
 Building Your Brand
 Publicity: Go Pro or DIY
 Understanding & Using Analytics
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

2. Featured Panelists
 Bram
PARTNER INDIEHITMAKER (MODERATOR)
 INDIEHITMAKER.COM | @BRAM_ROCKS
 Brian Felsen  Michael Brandvold
PRESIDENT, CD BABY OWNER, MICHAEL BRANDVOLD MARKETING
 CDBABY.COM | @BRIANFELSEN  MICHAELBRANDVOLD.COM | @MICHAELSB
 Dez Dickerson  Stephanie Christie
PRESIDENT/CEO, PAVILLION GROUP OWNER, STEPHANIE CHRISTIE MANAGEMENT & PUBLICITY
 MICHAELBRANDVOLD.COM | @MICHAELSB  STEPHANIECHRISTIE.COM | @PUBLICISTSTEPH
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

3. Marketing Yourself
Building Your Brand
 First steps
 Keeping it real & consistent
 Developing the right image & style
 What you need to get started
 Logo & URL
 Look & Feel
 EPK
 Press Kit
 Online Presence
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

4. Marketing Yourself
Publicity
It’s all about content
Spend $ On Your Marketing
 Marketing that costs dollars will most likely help you
more with less effort than free marketing which yields
little results while taking up too much time
Know the difference between:
 Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

5. Marketing Yourself
Publicity
 Publicist responsibilities
 How to go DIY
 Hiring a pro
 Publicity strategies that get asses to the show
 Radio Interviews
 In-store performances
 Gonzo performances
 Street Teaming
 Social networking
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

6. Marketing Yourself
Analytics
 Which are the worthy ones
 How to understand and leverage them
 Services that provide analytics
 Google
 Wordpress
 Facebook
 Band Metrics
 BuzzDeck
 ArtistGrowth
 Soundout
 Indiehitmaker (via Soundscan)
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker