This document outlines the marketing and launch plan for an animated TV show and franchise. It details a massive marketing campaign including TV spots, digital takeovers, and events. Early results are promising. Season 1 will have 26 episodes airing 5 days a week in Fall 2013. Season 2 will expand the franchise with new themes, villains, and vehicles. Consumer products and retail programs will launch in 2013 and 2014. The goal is to build a new long-term franchise property.

4. =
ICONIC IP
GROUND BREAKING
CG ANIMATION
THE NEXT BIG
HIT!
A-LIST TEAM
+
+

9. THEY WILL RISE FROM THE
SEWERS TO SHELL OUT JUSTICE!ON9.29

12. • Over 500 spots spanning 12 weeks
• Programming integrations
• Digital takeovers
• Presence at marquee events

13. MASSIVE LAUNCH MARKETING
Nascar’s Bank of America 500

15. EARLY RESULTS ARE IN
AND OUR FUTURE IS
LOOKING VERY
GREEN…

17. • Season 1: 26 episodes
• Airing 5 days a week
Fall ‘13
• New games on
Nick.com
• iOS app Spring ’13

18. • Macy’s Thanksgiving
Day Parade float
• Global McDonald’s
QSR program

20. SEASON 2: ACTION, ADVENTURE & INTRIGUE
• NEW THEMES
• NEW VILLAINS
• NEW VEHICLES

23. CONSUMER PRODUCTS
2013
4 distinct
retail executions
2014
TV + Theatrical Programs
2012
Strong early results

24. BOYS (4-
11)
ADULTS

27. 2013: COMIC ORIGINS

29. 2014

31. OUR NEXT
LONG-TERM FRANCHISE