Entrepreneurial Journalism - Day Three


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Maya Payne Smart and Joe Grimm present "How to be an Entrepreneur as a Business Journalist," a free, week-long Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit http://businessjournalism.org.

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Entrepreneurial Journalism - Day Three

  1. 1. How to be an Entrepreneur as a Business Journalist Presented by Maya Payne Smart and Joe Grimm
  2. 2. Day 3: Marketing for Journalists Presented by Maya Payne Smart
  3. 3. Today’s Agenda <ul><li>Choosing a niche </li></ul><ul><li>Defining your target market </li></ul><ul><li>Pursuing sales </li></ul><ul><li>Minding journalistic ethics and standards </li></ul>
  4. 4. Goals for Today <ul><li>Understand why specialization pays </li></ul><ul><li>Grasp the importance of market research </li></ul><ul><li>Learn tried and true methods for building your platform and broadening your network </li></ul><ul><li>Recognize ethical issues </li></ul>
  5. 5. The Process
  6. 6. Get Niche Quick
  7. 7. Why? <ul><li>Builds expertise </li></ul><ul><li>Improves the quality of your stories </li></ul><ul><li>Shortens your research time </li></ul><ul><li>Allows you to negotiate higher pay </li></ul><ul><li>Attracts assignments and resources to you </li></ul>
  8. 8. How To <ul><li>Monitor news in your niche with RSS feeds </li></ul><ul><li>Attend conference and events related to your niche </li></ul><ul><li>Pursue assignments in your niche </li></ul><ul><li>Blog in your niche (see beatblogging.org for best practices) </li></ul>
  9. 9. One Niche, Multiple Expressions
  10. 10. What’s Hot Now? Source: Magazine Publishers of America
  11. 11. Walking the Line Journalist Marketer
  12. 12. Freelance Marketing
  13. 13. Freemium Marketing
  14. 14. What’s Your Story?
  15. 15. Selling Your Story <ul><li>Articles </li></ul><ul><li>Websites/Blogs </li></ul><ul><li>Speaking </li></ul><ul><li>Professional groups and directories </li></ul><ul><li>Social media </li></ul><ul><li>Conferences and events </li></ul>
  16. 16. Staying Connected
  17. 17. Questions? <ul><li>Please e-mail me at [email_address] . </li></ul>