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General motors


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General motors

  1. 1. General Motors Group members • Binod Hyoju • Suman Baniya • Shaurya Challana • Aruna Thakur • Gaurav Govinda • Jayant Basnet Presented to • Dr. Lokesh Jindal
  2. 2. • Analysis of the challenge faced by the multinational organization, in maintaining, growing or divesting its business. (as per requirement of the EBM 587) • To make audience aware of the General Motors (Management style, marketing strategies, distribution network etc.) Objective of the presentation:
  3. 3. contents • Introduction • Vision of the company • Mission of the company • Brand of the company • List of countries by motor vehicle production • Global sales of GM (2008) • Model of Chevrolet available in market • Pricing • Environmental Analysis • Competitor’s Analysis • SWOT Analysis • Porter’s Five-Forces Analysis • Core Competence • Financial Results
  4. 4. Introduction • The world’s second largest auto manufacturing company. • Situated in united state with its head quarter at Detroit, Michigan. • About 209,000 people are employed in the company in the major region. • The business has been speeded in about 120 countries. • The General Motors installed the world's largest rooftop solar power at their Zaragoza Manufacturing Plant in the fall of 2008. • The Zaragoza solar covers about 2,000,000 sq. ft. of roof besides, it comprises about 85,000 solar panels.
  5. 5. Brand of the company • Baric • GMC • Chevrolet • Cadillac • Daewoo • Holden • Isuzu • Jiefang • Opel • Vauxhall and Wuling
  6. 6. Vision of the company “GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people." Mission of the company "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."
  7. 7. General Motors Slogan "People in motion."
  8. 8. General Motor Company in different continental 1. North America • GM is primarily focusing on Chevrolet, Cadillac, Buick, and GMC in North America which are its core brand. 2. Asia • The Buick brand has a strong market in China. • In 2004, the Cadillac brand and Chevrolet in 2005 were exported to China. • GM and the Chinese company SAIC had a joint venture on March 25, 1997 and the company manufactured the vehicles locally in Shanghai. • But the Shanghai GM plant officially opened on December 15, 1998 and the first Chinese-built Buick came off the assembly line.
  9. 9. • The sales were increased by GM in China in March 2010 by 68 percent to 230,048 vehicles. Besides, GM increased the sales in U.S. by 22%. And it was noticed that the company would be able to sell more than 2 million vehicles in China in 2010. 3. Africa • In 1920, General Motors was established in Egypt with the purpose of assembling the cars and light pickup trucks for the local market. • At about the mid of 1950, the GM withdrew from the Egyptian market. But the year later, the Ghabbour Brothers, till 1990, started to assemble Cadillac, Chevrolet and Buick models. • The General Motors Egypt was founded in 1983 by GM and Al-Monsour Automotive Company. • It is currently only the manufacturer of traditional GM branded vehicles in Egypt.
  10. 10. List of countries by motor vehicle production 13,790,994, 29 % 7,934,516, 17% 5,711,823, 12% 5,209,857, 11% 3,512,916, 7% 3,182,617, 7% 2,632,694, 5% 2,170,078, 5% 2,049,762, 4% 1,557,290, 3% China Japan United States Germany South Korea Brazil India Spain France Mexico 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 Series1
  11. 11. Global sales of GM (2008)
  12. 12. 2,981,000, 46% 1,095,000, 17% 549,000, 8% 384,000, 6% 359,000, 6% 338,000, 5% 300,000, 5% 212,000, 3% 133,000, 2% 117,000, 2% United States China Brazil United Kingdom Canada Russia Germany Mexico Australia South Korea 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 Series1
  13. 13. Model of Chevrolet available in market • Chevrolet Beat • Chevrolet Spark • Chevrolet Aveo U-VA • Chevrolet Cruze LT • Chevrolet Captiva LTZ AT • Chevrolet Tavera • Chevorlet Optra
  14. 14. Pricing • Chevrolet Beat Chevrolet Beat 1200 CC Available Models: 1.2 PS 1.2 LS 1.2 LT 1.2 LT Options NRs 1,840,000 • Chevrolet Spark Chevrolet Spark Available Models: 1.0 1.0 PS 1.0 LS 1.0 LT NRs 1,650,000 • Chevrolet Aveo U-VA Chevrolet Aveo U-VAAvailable Options: Aveo U-VA 1.2 Aveo U-VA 1.2 LS Aveo U-VA 1.2 LT NRs1, 895,000 • Chevrolet Cruze LT Chevrolet Cruze Available in : LT LTZ MT LTZ AT NRs 4,500,000 • Chevrolet Captiva LTZ AT Chevrolet Captiva LTZ AT NRs 5,900,000 • Chevrolet Tavera Chevrolet Tavera Available in: Basic A/c and Heater A/c,Heater and Power steering Triple A/c, Heater, Power steering and Window(9 Seater) Triple A/c, Heater, Power steering and Window(7 Seater) Full Option(7 Seater) Full Option(8 Seater) NRs 2,520,000 • Chevorlet Optra Chevorlet Optra Available in: 2.0 Max TCDi 2.0 LS TCDi 2.0 LT TCDi 1.8 LS 1.8 LT NRs 3,520,000
  15. 15. Chevrolet promise • Models Maximum Maintenance Cost for 3 yrs (or 45,000 kms - whichever is earlier from date of vehicle delivery) • Spark Rs. 15,999 • Beat Rs. 16,499 • Aveo U-VA Rs. 16,999 • Aveo Rs. 20,499 • Optra Magnum(Petrol) Rs. 21,999 • Optra Magnum(Diesel) Rs. 32,499 • Cruze Rs. 41,999 In case the cost exceeds this amount, you can claim a full refund of the difference.
  16. 16. Environmental Analysis • GM and the entire auto industry are currently challenged with the perfect storm. The auto industry is being hit by a weak US and global economy, rising fuel prices, and social and political environmental concerns and issues. In order to overcome these potential threat, GM should consider mass producing a range of alternative fueled vehicles, i.e. fuel cell, electric, and hybrid.
  17. 17. Competitor’s Analysis • The major competitors of General Motors are domestic companies like Damiler Chrysler & Ford • Motor and foreign companies like Toyota Motor & Honda Motor
  18. 18. Total motor vehicle production by volume 7,234,439, 17% 6,459,053, 15% 6,054,829, 14% 4,685,394, 11% 4,645,776, 11% 3,042,311, 7% 3,012,637, 7% 2,744,562, 6% 2,460,222, 6% 2,387,537, 6% Toyota GM Volkswagen Ford Hyundai Kia PSA Honda Nissan Fiat Suzuki 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 Series1
  19. 19. SWOT Analysis • Strengths 1. Large Market Share • Although GM's market share in the US has dropped it is still very much competitive at 26 percent. They also have an increasing share in the Chinese market. 2. Global Experience 3. Variety of Brand Names • GM has been the automotive leader for the majority of the last century. • A reason for that is the wide variety of quality brand names that appeal to all target markets. The current GM brands include: Chevrolet, GMC, Cadillac, Buick, Pontiac, Saturn, Hummer, Saab, Daewoo, Opel, and Holden. 4. GMAC (General Motors Acceptance Corporation) Customer Financing Program • Since its establishment in 1919 it has proven to be GM's most reliable source of revenue. 5. On Star Satellite Technology • Developed in 1996 On Star currently has over 3 million subscribers and is standard on all GM vehicles. • This technology allows the vehicles to be tracked in the event of an emergency or theft. • It also allows the driver and or passengers the ability to communicate with On Star
  20. 20. weakness 1. Behind on Alternative Energy Movement 2. Poor Organizational Structure • GM's organizational structure seems to be too vertically integrated . • lack of communication between employees from top to bottom and may have played a part in GM falling behind on the alternative energy movement. 3. Overly Dependent on US market • GM has become too dependent on the US market and must take advantage of the opportunity to expand globally. The competition is becoming too strong to focus on just one country. 4. Overly Dependent on General Motors Acceptance Corporation(GMAC) Financing • GM has become too dependent on its financing program. Opportunities 1. Alternative Energy Movement • Hybrid technology is still very much new giving GM the opportunity to once again become the automotive industry's leader in innovation and technology. 2. Continuing to Expand Globally. • Recently GM saw an increase in the Chinese automotive market. • If GM can infiltrate these markets and successfully grow along with their continuing focus on the US market they will be headed in a positive direction. 3. Develop New Vehicle Styles and Models • GM should be attempting to develop the automotive world's most popular vehicles.
  21. 21. Threats 1. Rising Fuel Prices With GM being a large producer in both trucks and SUV's, sales have drastically decreased due to the lack of fuel efficiency. The rise in fuel prices has played a significant role in creating the opportunity for development of both hybrid and more fuel efficient vehicles. 2. Growth of Competitors Toyota took the first step in the direction of hybrid technology and has since drastically grown and become the questionable automotive frontrunner to start the 21st century. 3. Pension Payouts. Part of this threat is their own doing and is simply unavoidable. GM is responsible for providing generous pension benefits to its employees, which at the time seemed like a great idea, however they are now experiencing problems as more and more people begin to collect. 4. Increased Health Care Costs GM, like many large companies with quality employee health care benefits, is experiencing a large financial hit that only gets worse as time continues. 5. Rising Supply Costs, i.e. Steel this threat affects the entire automotive industry and forces each company to cut manufacturing and production costs as much as possible, without taking away from the quality of the product.
  22. 22. Porter’s Five-Forces Analysis • The competitive structure of an industry is another important component of identifying factors that are a threat to diminish profitability. • Michael Porter's five-force analysis. (1) rivalry between existing competitors, (2) threat of entry by new competitors, (3) price pressure from substitute or complementary products, (4) bargaining power of buyers, (5) bargaining power of suppliers
  23. 23. Five forces Analysis Force Threat to profit Internal rivalry Strong Entry Weak Substitutes and complements Weak to moderate Buyer power Weak Supplier power strong
  24. 24. Core Competence • The core competence of General Motors is innovation. • In 1911, it conceptualized engineered and commercialized the self-starter engine for the first time. • In 1926, its product Cadillac was the pioneer in devising a nationwide service strategy. • In 1996 General Motors introduced On Star satellite technology. • Other new car concepts include mini cars such as Chevy Aveo. • However in the case of hybrid vehicles, General Motors was unable to keep up to the pace of the market demand
  25. 25. Financial Results • Based on the GM’s consolidate net sales and revenue, it shown that General Motor Corporation revenue has been falling to $ 192.6 billion in 2007 from 193.5 billion in 2004. GM incurred a consolidated net loss in 2007 of $ 10.6 billion, compared to net income of $ 2.8 billion in 2004. • In the last 1990s, GM had regained market share up $ 80 a share. • In 2000, the interest went up by the Federal Reserve to quell the stock market and a severe stock market decline following the September 11, 2001 attacks. Due to this factor, it affected a pension and benefit crisis at General motors and many other American companies. • The current stock market price of General Motor sare falling between $28- $29 per share. It has been falling down gradually in the past six years General Motors North America market share in 2007 fell to 25.5% compared to 26.7 in 2004.Decreased in market share also due to sales declines in segment where GM has high volume such as large, sport, utilities, mid-sized, utilities, and mid- sized cars.
  26. 26. Product Mix (General Motors): Product Item Product Line General Motors Different brands People in motion Product
  27. 27. Recognizations •Business Standard Motoring Import Car of the year 2009 •Best SUV(2009) •UV of the year 2009
  28. 28. GM - CSR INITIATIVES • Be Someone Special. Be a Blood Donor • Walking for a Cause
  29. 29. Suggested Strategies 1. Market Development 2. Market Penetration 3. Product Development 4. Restructuring 5. Retrenchment 6. Liquidation
  30. 30. Bibliographic References: • • f+general+motors& • • makers_for_2009 • /IN/en/GBPIN/001/coo-index.html