The WTF Revolution Or, what happened when your brand was stuck in a moment.

1. The Revolution Or, what happened when your brand was stuck in a moment.

2. Let’s start with Print. It’s dead. Users are no longer interested in consuming written content on non-interactive, rigid platforms such as printed paper. The content flows on-demand in the digital cloud. Users are empowered to network, interact and influence the live content.

3. This is THE most powerful human societal reformation since Gutenberg’s press. The sooner you, the marketer, realise this, the bigger your advantage will be.

4. TV. It’s dead. It killed itself. TV was the most effective mass-media marketing tools. Was. Today, it’s a relic of the restricted information dissipation regime. Users no longer sit in front of a screen and consume passively. They no longer accept a choice-deficient, 1-dimensional, non-responsive ecosystem.

5. They are in control. They interact. They dictate the content. They define the message. The only way is to fit in the conversation and foster a relationship. Marketers living in the ancient, non human-centric mindset will be skipped over. Just like their unidirectional, closed messages on TV.

6. Advertising, as you know it. Yes, dead. The medium is the message. In the era of non-interactive mediums, brands got away with shouting singular, contrived messages. Not anymore. Users have control of the new mediums. Brands must adapt to this revitalized communications ecosystem.

7. Marketers can no longer dictate their brands. Users will. Their conversations across engagement platforms will shape brands. And make no mistake about it, the conversations are already happening. Join the empowered networked marketplace and participate in the social cloud. Before it’s too late.

8. The Consumer. Definitely dead. No one wants to be a consumer. Marketers forced this term on people to establish a monopolistic, choice-deficient society where they wrote the rules. And ‘Consumers’ followed them. That’s over.

9. The users are here. They are not here to consume your message passively and accept your non-inclusive ecosystem. They are here to create your message. To shape your brand in the conversation-led marketplace.

10. You can embrace them and work wonders. They will crowdsource your message and transform your brand to become one with the users. Or, you can ignore them and be ignored in turn, until the moment comes when your brand is nothing but another tombstone in the graveyard of dinosaurs.

11. Ideas? Absolutely dead. Narrow, uni-dimensional, campaign-centric communication is no more. It’s replaced by a broader, human-centric, inclusive conversational approach. The ‘big idea’ is no longer designed in ad agencies. It’s shaped by the ongoing conversations in the networked marketplace.

12. The conversation IS the idea. The open-ended, user-centric brand will co-exist in the revolutionized, self-synergized ecosystem.

13. Happened media will not change the world. It HAS. It stands for the new communications paradigm. The Widecasting of content The Transformation of media The Friendly social ecosystem

14. Brands that fail to embrace these 3 pillars will be extinct along with their traditional media. The networked user-driven market wants to engage with brands and shape their future. Is your brand participating? Or it too, is stuck in a moment and can’t get out of it?