Big data refers to the large volumes of structured and unstructured data that businesses receive daily. It is generated from a variety of sources and has characteristics that make traditional data management techniques difficult. Businesses can use big data tools to gain insights into market conditions, better understand customers, manage their online reputation, and reduce costs.

1. BIG DATA: THE FUTURE OF BUSINESS
• PRESENTED BY BIBEK GUPTA

2. BIG DATA
• ‘big data’is similar to ‘small data’ , but bigger in size
• Big data is a term that describes the large volume of data – both
structured and unstructured – that inundates a business on a day-to-
day basis.

3. WHO GENERATES BIG DATA

5. CHARACTERISTICS OF BIG DATA

6. TOOLS OF BIG DATA

7. WHY BIG DATA IS IMPORTANT IN BUSINESSES
• Understand the market conditions
• Understand customers better
• Control your online reputation
• Cost Savings