1. Male; Age 20-35
Travellers in UK only
The target audience for our product are travellers, in terms of social grouping they are likely to be
male, aged 20-35.
The main reason we target males is because most female tend to wax instead of shaving.
So we have higher chance of making more profit if we focus on male.
-There are 60,000.000 travellers in the UK only.
The population of people age 20-35 are 12,730.000.
-6,237.700 out of 12,730.000 are male.
And the total male travellers are 5,925.815.

2. Positioning
Our product is very similar to all our competitors
( Gillette,Wilkinson) in terms of quality. The
difference is that our buyers have the opportunity
to buy a quality product at a cheaper price. We are
going to be selling our product for £4.99 which
think it’s a very reasonable price .
As shown in the diagram, our product is
not too expensive or too cheap