Michigan State Univerisity ADV 420 New Media Driver's Licence Final presentation (designed by Bei Gan) IKEA Digital Plan--BACK TO SCHOOL WITH IKEA

1. Bei Gan | A45746645 | 11/22/2014

2. Situation
analysis
IKEA is one of the most famous furniture company that
designs and sells ready-to-assemble furnitures, applications and
home accessories.
The mission for IKEA is to help costumers to create a better every day life with their wide range of well-designed
functional home furnishing ideas at reasonable price.
Every August, there is the third biggest shopping hotspot of the year,

3. Target
Audience
Our target audiences will be college students and their parents.

4. Big Idea
College dorm decoration ideas campaign: Back to School with IKEA.
Online campaign with Google AdWords and YouTube channel: Inbound Marketing.
2014 IKEA $500 dorm decoration competition on Pinterest and Instagram : Digital PR.
Famous internal design bloggers: SEO optimizing.

5. Method—Inbound Marketing
Google AdWords
Youtube channels

6. Method—Digital PR
Pinterest and Instagram

7. Method—SEO Optimizing
http://www.ikeahackers.net
http://dormdesign.tumblr.com
http://www.collegefashion.net/tag/dorm-room/

8. Pay per click
Inbound traffic
Likes and follow(subscribe)
sales
KPI

9. Budget($30000)
Inbound Marketing:$15000
Digital PR:$5000
SEO Optimizing:$10000

10. Summary
College dorm decoration ideas campaign: Back to School with IKEA.
Online campaign
Online competition
SEO optimizing
Inbound marketing
Digital PR
Bloggers