Interactive TV Service Requirements [INFOGRAPHIC] 

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The ITV market segment research was carried out with the purpose to empirically research the service requirements of market segments in the ITV industry. The survey was sent to individuals and companies within the Telco, Cable, and ISP industry sectors. Beenius defines three market segments in the Telco service operators market – Leaders, Challengers, and Followers. See the INFOGRAPHIC for the complete list of the Top 10 service requirements and the Top 5 service requirements by market segment.

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Interactive TV Service Requirements [INFOGRAPHIC] 

  1. 1. Interactive TV ServiceITVMarketSegmentsAnalysis Requirements TOP 10 END USERS PROVIDERS very important STABILITY & important SCALABILITY Followers Challengers Low maintenance costs Amount of supported STBs Close personal contact with the vendor Web TV/OTT References Hospitality Ability to develop new clients via Open API TV TV Multiscreen support ET Leaders SE RV I RK MA Amount of supported Smart phones CE OPERATORS Off-the-shelf productTOP 5 Ability to develop new features via SDKby market segment Leaders Challengers Followers Hospitality TV Web TV/OTT1. Amount of supported STB devices 1. Stability and scalability 1. Stability and scalability 1. Stability and scalability 1. Stability and scalability2. References of the system of the system of the system of the system3. Ability to develop new clients 2. Social applications on TV 2. Low maintenance costs 2. Low maintenance costs 2. Amount of supported STB devices via Open API (Twitter, Facebook, Youtube,…) 3. Close personal contact with 3. References 3. Support for CDN networks4. Ability to develop new features 3. Ability to develop new clients the vendor 4. Ability to develop new clients 4. Close personal contact with via SDK via Open API 4. Multiscreen support via Open API the vendor5. Stability and scalability 4. Ability to develop new features 5. References 5. Procuring middleware as a part 5. Low maintenance costs of the system via SDK of end-to-end TV system from 5. Enhance ARPU with TV apps a single vendor from own AppStoreThis market research was provided by Beenius, The Beenius Smart Survey on the Service Requirements of Market Segments in the Interactive TV Industryinteractive TV middleware provider. was sent to 2,650 contacts in June 2012, and had a 2.2% response rate.

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