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The ITV market segment research was carried out with the purpose to empirically research the service requirements of market segments in the ITV industry. The survey was sent to individuals and companies within the Telco, Cable, and ISP industry sectors. Beenius defines three market segments in the Telco service operators market – Leaders, Challengers, and Followers. See the INFOGRAPHIC for the complete list of the Top 10 service requirements and the Top 5 service requirements by market segment.