Personal Information
Organization / Workplace
Paris, Paris France
Industry
Advertising / Marketing / PR
Website
www.bcgroup-research.fr
About
BCGroup research specializes in the collection of fresh data and its analysis, as well as the calculation of marketing indicators and indices, conducting surveys and analyzing big data in 146 countries.
Types of researches: brand awareness and brand health (top-of-mind, unaided call, aided call), customer satisfaction using NPS, CSat, Servqual, CSI methods, studying the target audience and its preferences, U&A (usage&attitude), the study of preferences by the Kano method, price sensitivity (Van Westendorp method) and more.
Own respondents panel developing in 146 countries: B2C and B2B.
BCGroup marketing research specializes in collecting fresh data and analyzing it, conducting surveys.
Tags
recherche marketing en france
satisfaction client
enquête expert
enquête en b2b
perception produit
image de marque
etude marketing
enquête organisation
enquête en b2c
notoriété
enquête population
entretiens experts
focus group
recherche marketing france
enquetes
nps
csat
marketing recherche
notoriété de marque
perception des produits
fidélité des b2b-clients
net promoter score
fidélité nps
focus groups
marketing recherche france
suivi de satisfaction client
comportement du public cible
recherche
recherche documentaire
entretiens approfondis
sensibilité des prix
enquete
See more
- Presentations
- Documents
- Infographics