Beats

2. In the early stages of Beats, Dr .Dre himself
appeared on the adverts. Today, Dr.Dre is in
the Beats advert. The target audience will
most likely be 17-50.
In this advert, the colour scheme is very
similar to the black and red logo.
Stereotypically, people may say this advert
represents Dr.Dre well as he is a black male
and he does look quite scary. If we look
beyond this, we can see true passion and
power from Dr. Dre.
This is well illustrated within the colour scheme. Black connotes words like power, mystery
and strength whereas, the colour red connotes words like love, passion and energy. We
may say that these words could also describe how music may make you feel. Dr. Dre
appears to be the colour scheme of the beats logo. The makers of the advert may want the
audience to realise that Dr.Dre is as powerful as the logo and maybe the product itself.
The quote on this advert may also be a way of representing Dr.Dre’s power. If we look at
how famous Dr.Dre really is, people would be desperate to be a part of something he is a
part of.Especially his fans. If Dr.Dre says that he wants people to listen to the music the way
he does than people are most likely to buy is product. If those words came from anybody
else, it’s most likely that not as many people would by the same product. The quote also has
a sense of persuasion in it. If we are not listening to ‘all the music’, what does ‘all the music’
actually sound like? People would probably be intrigued to find out.

3. This is a significant advert as Dr.Dre is not featured in
it. Beats used the footballer Neymar as the main icon
of this advert. This may be because of Neymar’s fame
and the type of audience he attracts.
The quote in this advert is one of the main significant factors. Before the goals and before
the glory, there is a game. Not a physical game but a mental game for the footballers, the
audience, the footballers families etc. They’re all traumatised with doubts and
distractions for the physical game they are about to face. Neymar’s posture allows the
audience to realise that he is going through the experience of this ‘game’. His facial
expression tells the audience that he is nervous and doubtful. He is thinking very
carefully about the physical game. All these fears and distractions is a game in itself. The
way his legs and arms are positioned also informs us that he is contemplating his
thoughts. The mental game he as well as the rest of the world are facing is all part the
physical game. The presence of the Beats may emphasize the fact that you need Beats to
have this experience. Without the Beats this experience wouldn't be possible. It could
also signify that the music coming from these Beats allows you to be in this trance. If it
were any other headphone, this experience wouldn't be as surreal. It also looks like
Neymar is prepared for anything or anyone that tries to attack him or his passion to
play.

4. This advert features the pop singer Lady Gaga. The target audience
will most-likely be from the ages of 15-40 years of age.
This advert features Lady Gaga in what looks like a deep trance of relaxation or stress. Her hand
is brushing back her hair which stereotypically symbolizes stress or tiredness. Her eyes are also
closed which could mean that she is upset or stressed. The white colour in this advert connote
ideas of innocence, possibly a look Lady Gaga is trying to achieve in this advert. The colour white
also symbolizes simplicity which might be something she also wants. She may want to escape
the fame and lead a simple life. The advert shows the headphones allowing her escape
whatever issues she has been having. It’s allowing the audience to see that the music from
these headphones is like medication to help her through her hard time. It may also be indicating
that if this effect can happen to Lady Gaga then it can happen to you. The music that comes
from the Beats can help you escape your problems. The headphone in Lady Gaga’s ear is grey
which also connotes the idea of stress or tiredness. The headphone that Lady Gaga is not
wearing is red and black which symbolizes power, strength and love. This could be the way you
would feel after wearing the headphone and listening to the music that comes from it. You feel
power, strength and love once you have listened to the music.