1. Amendments in Consumer’s Rights Will Breed User Centricity According to Icentered.com, in an Icentric trust based culture, respecting users’ freedom, choices, set of values and their need for trust through transparent information, will bring a new spring to the dynamic power balance in the relations between providers and users. As we increasingly turn from citizens to engaged consumers of information, services and goods in many systems we interact with, providers need to become more attentive to the growing user centered culture. Once fighting over our attention is not enough – humility is called for: fighting over our trust demands adapting to the growing zeitgeist of more humane soft values: transparency, relinquishing control, accepting our state of mind and adapting to it. The growing user centered dignity emphasizes what consumers’ consciousness puts at center stage. Consumer rights are for consumers to be protected against fraudulent, deceitful, or misleading information, advertising, labeling, or other practices, and to be given, by all goods and service providers, unrestricted access to the complete information needed to make an informed choice, including but not limited to ingredients, materials, origin, labor conditions, life cycle, and political activity.

2. Users expect from their providers engagement that exceeds CRM discourse and corporate oriented revenue making policies. Users expect transparency and a more humanizing culture. As we, users, increasingly see ourselves as equal partners in the process and are aware of our power, the shifting balance calls for a new level of ecology, for paradigm change that will flow with the openness, freedom and central place that we, conscious consumers, have today. Providers that will accept the evolution of consumerism will prevail in the shifting user centered paradigm. Author is an experienced writer on issues related to web users, internet, web marketing, personalization, privacy. For more information on user centricity , visit her Icentered Blog - http://www.icentered.com/category/marketing