Personal Information
Organization / Workplace
Tel Aviv Israel
Occupation
CEO
Industry
Consumer Products
Website
www.aviadmeitar.com
About
I set up the Pepsi business in Romania in 1991 on behalf of a U.S. based investment group, and oversaw this business from inception, through growth, to its ultimate sale to PepsiCo's 2nd largest bottler worldwide.
My latest book AN UNIMAGINABLE JOURNEY: How Pepsi Beat the Odds in Romania, talks about my personal experience, as I realized that it was much more than a business venture. It was indeed a journey. Like a ship going on a long course, making many stops, where some people come on board while other disembark – so was this venture. Hence the "journey" part of the title.
Tags
pepsi
business
aviad meitar
entrepreneurs
marketing
emerging markets
business plan
romania
investors
vcs
analysis
angels
investment
data
entrepreneur
entrepreneurship
starting a business
dos donts
an unimaginable journey
building a business
startup
tips
building business
evolution
motto
logo
history
slogan
an unbelievable journey
strategies
strategy
ny times
coke
hr
viking laws
See more