1. rescue me
a continuation of the shelter pet project
presented by ashley shaffier
Picture retrieved from the shelterpetproject.com
2. founded in 2008 by the humane society of the
united states and maddie’s fund
created to end stereotypes about shelter pets
and increase the adoption rates of shelter
animals
the shelter pet project
3. how it was accomplished
• collaboration with the ad council
• donations of over $366 million dollars in free advertising
space
• pro bono help from advertising agencies
5. Encourage success stories and
feedback from social media sites
and shelters
increase adoption rates on
national, state and local levels
objectives
6. pets provide unconditional love for children
who struggle in social situations
according to us news studies show that pets
help build empathy, self-confidence and an
ability to feel connected to others
messages
7. use light humor and compassion to demonstrate the
bond between pets and people
use shelters and schools to promote the emotional
support provided by animals
tactics
8. reach families looking for
companionship
introduce shelter pets to those
struggling to improve their mental
and emotional well-being
strategies
Picture retrieved from the usnews.com
9. • 6 months out- brainstorm ideas, quotes and images. find pets and kids to be featured in ads. contact anti-
bullying campaigns to arrange cross promotion.
• 5 months out- photograph pets and kids for campaign materials.
• 4 months out- complete campaign images, edit and create final product.
• 3 months out- begin preparing informational materials and promotional materials that can be distributed to
shelters, pet stores, veterinary clinics, schools.
• 2 months out- begin search for kids and pets for live social media feed. prepare social media calendar.
Prepare public service announcement for written media sources.
• 1 month out- schedule social media recordings and social media posts. distribute promotional materials for
grass roots effect. Prepare public service announcements for tv and radio sources.
• after campaign debut- continue live media content. continue commenting on and monitoring online social
media.
timeline
10. before and after comparison of adoption rates on
national, state and local levels
feedback from shelters, schools and targeted areas
assess success stories posted on social media
feedback from anti-bullying programs
evaluation plan
11. conclusion
continue the mission of the shelter pet project by promoting the adoption
of shelter animals
and
the positive impact of animals on the mental health and emotional well
being of animals
by:
collaborating with antibullying campaigns, shelters and schools
reach out to families and individuals in need of companionship and
support
use humorous images to engage public, public service announcements to
engage media and social media to engage interaction
12. SOURCES CITED
Humane Society of the United States. (2018). The Shelter Pet Project.
AnimalSheltering.org Retrieved from
https://www.animalsheltering.org/programs/shelter-pet-project
Jensen, Erin. (April 30, 2017). See Insanely Cute Animals Craft Social Media Posts for the
Shelter Pet Project. USA Today.
https://www.usatoday.com/story/life/entertainthis/2017/04/30/insanely-cute-
animals-craft-social-media-posts-for-the-shelter-pet-projects-new-
campaign/100910788/
Lohmann, Raychelle Cassida. (March 17, 2017). Could A Pet Improve Your Teen’s Well-
Being. US News. Retrieved from https://health.usnews.com/wellness/for-
parents/articles/2017-03-17/could-a-pet-improve-your-teens-well-being
Maddie’s Fund. The Shelter Pet Project. Maddie’sFund.org. Retrieved from
http://www.maddiesfund.org/the-shelter-pet-project.htm
Multivu. (May 1, 2017). The Shelter Pet Project Launches New Social Paws Campaign To
Raise Awareness For Pet Adoption On National Adopt A Shelter Pet Day. Multivu.com.
Retrieved from https://www.multivu.com/players/English/8089651-ad-council-social-
paws-campaign/
Shelter Pet Project (2016). The Shelter Pet Project. Theshelterpetproject.org. Retrieved
from https://theshelterpetproject.org/
