HOW INNOVATIVE OR CREATIVE ADVERTISING TECHNIQUE HELP BRAND.pptx
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The document discusses how innovative or creative advertising techniques can help brands gain attention. It aims to understand the importance of such advertising and how it impacts brands. The study has some limitations, including a small sample size and being limited to Indians in Mumbai. Researchers used random and convenience sampling to collect primary data through questionnaires and secondary data from articles and websites. The document outlines the research methodology, but does not provide details of the data analysis, conclusions or summaries.
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1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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How American Bath Group Leveraged Kontent
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Influencer Marketing Master Class - Alexis Andreasik
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PickUp, Improve conversions with scenario-based conversational AI.
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Mastering Your Online Visibility - Fernando Angulo
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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Mastering SEO for Google in the AI Era - Dennis Yu
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
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Influencer Marketing Master Class - Alexis Andreasik
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HOW INNOVATIVE OR CREATIVE ADVERTISING TECHNIQUE HELP BRAND.pptx
- 1. HOW INNOVATIVE OR CREATIVE ADVERTISING TECHNIQUE HELP BRAND TO GAIN ATTENTION By Aryan Desai- 10 Kusum Yadav- 23 Shubham Jadhav- 49 Shubhangi Tiwari- 50
- 2. INTRODUCTION • An advertisement is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales.
- 3. OBJECTIVES OF THE STUDY • To understand the relative importance of innovative or creative advertising, that impacts on brand to gain its attention in the market.
- 4. LIMITATIONS OF THE STUDY • Time constraints • Insufficient sample size for statistical measurement. • This study has geographical limitations it is due to respondents are all Indians and majority of them residing in Mumbai. • Study would have a different outcome at a different location. • Insufficient sample size for statistical measurement. • Limited access to data
- 5. RESEARCH MENTHODOLOGY • A sample of 100 respondents were targeted with their consent, and a humble request of to fill out the questionnaire organically. • Simple Random sampling technique was being used to choose the type of respondents. • Convenience sampling technique was used to collect data organically from the respondents at their own convenience. • Primary data was collected using a structured questionnaire. • Secondary data was accumulated through news articles, numerous websites.
- 8. QUESTIONNAIRE 1. How well do you recall an advertisement? 2. How well do you remember a creative or innovative advertisement you viewed once? 3. How easily can an innovative or creative advertisement capture your attention? 4. Which placement of innovative/ creative advertisement will be most effective? 5. According to you how long shall AD be run in order to create an impact? 6. Which emotion on AD will impact the most on the target users? 7. Will new age innovative Ads will impact older aged target audience? 8. Will you buy a new product just after viewing an advertisement? 9. How easily can you understand the message given by the advertiser? 10. Will you watch the same AD repeatedly for whatsoever reason (uniqueness, powerful message, or any other reason..)? 11. How much influence does an advertisement has on your purchase decision? 12. Most unique/creative or memorable advertisement you have come across?
- 9. REFERENCES