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Investment opportunities of St. Petersburg
residential real estate market
September 2013
prepared	
  by	
  SIG	
  
Russian Real Estate
2
Russian residential real estate market
Structurally attractive
ü The Russian residential property market is still in its infancy and lags behind the
international market in size, scope and sophistication.
ü With per capita living space 40% below the global average and 20% of existing stock in
need of a major overhaul/full reconstruction, Russia’s residential property market remains
structurally undersupplied. Importantly, new stock is almost exclusively oriented towards
internal demand.
ü Despite double-digit growth in 2010-12, the mortgage market accounts for a negligible 2.6%
of Russia’s GDP. Given that 90% of Russians own their predominantly low-quality, small-
size flats and houses with no mortgage or rental payments attached, the Russian residential
market presents a significant trade-up opportunity for underleveraged consumers.
ü According to a report released in late February 2012 (based on IMF, OECD, Eurostat and
national statistic bureaus’ data), Russia — with the economy growing at 3.4 percent —
ranked first in the G8 and second among BRICS nations, in terms of economic growth rates
in 2012.
ü In 2012 transaction volumes in St. Petersburg’s primary market (by sq m sold) increased by
31% YoY. Sales volume reached 195 billion Rub.
ü Average selling prices in St. Petersburg’s primary market constantly growing since late
2010.
ü According to 2012 figures, 690,700 loans were issued for a total amount of RUB 1.29 trillion
(EUR 25.7 billion), which is 1.3 times higher in quantitative terms and 1.4 times higher in
money terms than in 2011. In terms of number of loans, this is 341.2 thousand loans
reached pre-crisis peak in 2008 (349.5 thousand loans).
Low residential construction levels
New residential construction peaked in the
late 1980s at around 70 mn sq m. per annum,
before falling to a low of around 30mn sq m.
in 2000 as the state’s involvement in
residential construction reduced significantly.
Thereafter construction volumes gradually
improved and peaked at 65.2 mn sq m. in
2012, albeit still below levels delivered in the
1980s.
Population
Russia is the ninth-most populous country in
the world, with a population estimated at
143.3 mn at January 2013.
The mortgage market
Russians carry minimal mortgage debt per
capita, estimated at just 2.6 % of GDP in
2012. This compares with 5% of GDP in
Turkey, 52% across the EU and 81% in the
US.
Housing stock per capita
The current housing stock is insufficient, with
an average housing stock of 22 m2 per
capita, far below other more developed
countries, while the demand for housing is
1,570 mn sq m., which corresponds to 31-32
m2 of per capita.
Quality of housing stock
Rapid government-funded housing
construction decreased dramatically after the
breakup of the Soviet Union in the early
1990s. As a result, the existing Russian
residential housing stock includes a
substantial amount of aging or obsolete stock.
Residential completions, (mn sq m)
65
50
43 42 41 39 38 38
35
31 30
25
22
Housing stock per capita (sq m)
average 38
Existing residential stock in Russia
60%
11%
9%
20%
Poorly maintained
Need urgent major
overhaul
Need full
reconstruction
Other
Mortgage lending as a proportion of GDP, 2010
Source:	
  European	
  Mortgage	
  Federa2on	
   Source:	
  Russian	
  Ministry	
  of	
  Industry	
  and	
  Trade	
  
Source:	
  Rosstat	
   Source:	
  UNECE,	
  Rosstat	
  
3
Russian residential real estate market
Snap shot
70,0
65,2
5,2%
5,4%
5,6%
5,8%
6,0%
6,2%
6,4%
6,6%
0
10
20
30
40
50
60
70
80
share of St. Petersburg and Leningrad region (right scale)
81%
52%
11%
5% 2,6%
USA EU-27 Ukraine Turkey Russia
ü Residential real estate market of St. Petersburg is characterized by the lack of supply
and high demand.
ü The housing market is fully recovered from the 2008 economic crisis. The volume of
supply and demand returned to pre-crisis levels.
ü A significant share of both supply and demand shifted to suburban areas. Suburban
areas account for almost a third of the total market.
ü Sales for the 1Q-3Q 2012 practically reached figures FY 2011, exceeding the pre-crisis
level.
ü The share of low-rise residential of the total market volume does not exceed 25% in
terms of supply and 5% in terms of market sales.
ü The main driver of growth of demand for residential real estate has been and remains
mortgage loans.
ü As a result of the research performed at the end of 2010, was identified that a backlog
demand for residential real estate in St. Petersburg existed in the amount of 18.1 million
sq. m., over half of which is economy class. Before 2016 demand for the residential real
estate in St. Petersburg won’t be satisfied, providing the existence of a stable demand
outside the forecast period.	
  
ü The degree of consolidation in the industry enables investors to enter the primary
housing market and become a middle tier player the next 3-5 years.
ü It is economically feasible to enter the market with high-rise residential projects of 50
thousand sq m. or more.
Saint-Petersburg residential real estate market
Snap shot
4
12%
25%
0%
5%
10%
15%
20%
25%
30%
35%
2,0
2,5
3,0
3,5
total supply low-rise residential supply (right scale)
72%69%72%69%67%67%71%71%73%73%69%66%72%66%63%
56%
28%31%28%31%33%33%29%29%27%27%31%34%28%34%37%
44%
city suburb
2,3 2,4
2,6
3,2
2,6 2,7 2,6 2,6
0,5
0,7
0,8 0,9 1,0 1,0 1,1 1,1
St. Petersburg Leningrad region
80%
70%
76%
81%
77%
60%
65%
70%
75%
80%
85%
2,0
2,5
3,0
3,5
4,0
4,5
5,0
total supply share of economy class (right scale)
Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
  
Source:	
  Rosstat	
   Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
  
Annual residential completion, mn sq m Supply, mn sq m
Territorial structure of supply, % Economy class supply, mn sq m
Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
  
crisis period
Q1 2008 – Q1 2010
+16%
crisis period
9 quarters
Saint-Petersburg primary residential real estate market
Supply
5
0%
1%
2%
3%
4%
5%
6%
7%
8%
0
200
400
600
800
1 000
1 200
total sles low rise residential share (right scale)
Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
  
Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
   Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
  
Economy class high-rise residential real estate
prices, thousand RUB per sq m
Residential real estate prices, thousand RUB per sq m
Primary residential real estate Sales, thousand sq m Territorial structure of sales high-rise residential real estate, %
Source:	
  Spb	
  realty,	
  analyst	
  research	
  es2mates	
  
96%
93%
94%
92%
91%
90%
88%
85%
90%
91%
91%
89%
91%
89%
89%86%83%84%
77%78%78%79%
4% 7% 6% 8% 9%10%12%15%
10%9% 9%11%9%
11%
11%14%17%16%
23%22%22%21%
city suburban areas
Saint-Petersburg primary residential real estate market
Prices and sales
peak sales before crises
6
50
55 55
58
66
74
77
75
71
66 65 64 63 63 62 63
65 66
70
72
74 73 75
76
37
4545
47
51
58
65
62
57 55 54 53 51 53 52 54 55 57 57 57
60
62 63
65
1Q07
2Q07
3Q07
4Q07
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
2Q11
3Q11
4Q11
1Q12
2Q12
3Q12
4Q12
city suburban
98
111
121 118 115
108 102 97 94 95 93 92
101 106 108 112 115 120 127 130
197
223 234 218 213
203
191 187 187
195 191
200 204 200 203
211 222 225 227 230
66
74 77 75 71 66 65 64 63 63 62 63 65 66 70 72 74 73 75 76
middle class elite economy class
Major players in terms of revenue in the residential market, 2011 Major players in terms of market size in the residential market,
2 Q 2012 *
*Market size - the total gross area, or the number of apartments in buildings under construction that are on sale, including sold apartments. In
the market does not include objects in which sales of apartments have been completed, suspended or have not yet started.
Source: analyst research estimates
Saint-Petersburg primary residential real estate market
Economy class prices and sales
7
Source:	
  analyst	
  research	
  es2mates	
  
Source:	
  analyst	
  research	
  es2mates	
   Source:	
  analyst	
  research	
  es2mates	
  
Supply forecast, mn sq mSegmentation of households  by income per month,
thousand RUB
Number of households by income per month,
thousand RUB
Sales forecast, mn sq m
Source:	
  analyst	
  research	
  es2mates	
  
Saint-Petersburg primary residential real estate market
Valuation of effective demand Supply and sales forecast
8
3,0 3,2
4,2
4,6 4,8 4,8
2,7
3,4
2011 2012 2013F 2014F 2015F 2016F
forecast fact
*the average value over the year
3,5
3,3
3,4
3,3 3,3 3,33,3
3,6
2011 2012 2013F 2014F 2015F 2016F
forecast fact*
<40
41-120
121-250
251-600
600-1000
1200
33% 29%
42% 50%
24% 20%
0,17% 0,03%
2008 2011
elite (>1200k RUB)
middle (121-1200k RUB)
economy class (40-120k RUB)
insolvent demand (up to 40k
RUB)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1986	
  
1990	
  
1994	
  
1996	
  
1998	
  
2000	
  
2002	
  
2004	
  
2006	
  
2008	
  
2010	
  
2012	
  
2014	
  
2016	
  
2018	
  
2020	
  
2022	
  
2024	
  
2026	
  
2028	
  
2030	
  
2032	
  
2034	
  
2036	
  
2038	
  
2040	
  
2042	
  
2044	
  
2046	
  
2048	
  
2050	
  
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1986	
  
1990	
  
1994	
  
1996	
  
1998	
  
2000	
  
2002	
  
2004	
  
2006	
  
2008	
  
2010	
  
2012	
  
2014	
  
2016	
  
2018	
  
2020	
  
2022	
  
2024	
  
2026	
  
2028	
  
2030	
  
2032	
  
2034	
  
2036	
  
2038	
  
2040	
  
2042	
  
2044	
  
2046	
  
2048	
  
2050	
  
CR3
min
max
CR3 - three largest companies in the industry in terms of revenue
I. Beginning II. Growth IV. Balance
Consolidation of the industry before the crisis 2008
Consolidation of the industry after the crisis 2008CR3
min
max
2006
18,5%
22%
macro shock,
financial crisis 2008
20242002
23 years
20212002
22%
III. Specialization
40%
20 years
40%
25%
27%
rate of
consolidation
Russia's economy in general and the
construction industry in particular, have been
deregulated since the collapse of the Soviet
Union.
In this analysis was estimated residential real
estate industry consolidation. Shares of the
companies were distributed according to the
amount of revenue from the sale of residential
real estate. (revenues from other businesses
of the analyzed companies are not included).
Currently the industry is in the middle of the
second stage of consolidation. Growth leaders
are Glavstroy, LSR and SETL City. Combined
market share of these companies is 27.5% in
terms of revenue.
Since deregulation the construction industry
has experienced two macro shocks - one in
1998 and the second in 2008. The result of the
recent crisis has been an acceleration of
industry consolidation and a reduction in the
time intervals between the stages
consolidation.
At this stage, there is an opportunity to
become one of the leaders in the industry, but
this requires above-average growth or
absorption of second-tier players.
In the absence of macro shocks in the future,
the industry will come to the third stage of
consolidation in 2021, when the transformation
into an industry leader will be practically
impossible, if it has not happened in the
previous stage.
I. Beginning II. Growth IV. BalanceIII. Specialization
Saint-Petersburg primary residential real estate market
industry Consolidation
9
Arsen Kelemenyan
CEO at SIG
mob.: +7 911-916-18-42
e-mail: arsen.kelemenyan@sig-company.com 
Thank you for your attention
Contact information
10

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Investment opportunities of St. Petersburg

  • 1. Investment opportunities of St. Petersburg residential real estate market September 2013 prepared  by  SIG   Russian Real Estate
  • 2. 2 Russian residential real estate market Structurally attractive ü The Russian residential property market is still in its infancy and lags behind the international market in size, scope and sophistication. ü With per capita living space 40% below the global average and 20% of existing stock in need of a major overhaul/full reconstruction, Russia’s residential property market remains structurally undersupplied. Importantly, new stock is almost exclusively oriented towards internal demand. ü Despite double-digit growth in 2010-12, the mortgage market accounts for a negligible 2.6% of Russia’s GDP. Given that 90% of Russians own their predominantly low-quality, small- size flats and houses with no mortgage or rental payments attached, the Russian residential market presents a significant trade-up opportunity for underleveraged consumers. ü According to a report released in late February 2012 (based on IMF, OECD, Eurostat and national statistic bureaus’ data), Russia — with the economy growing at 3.4 percent — ranked first in the G8 and second among BRICS nations, in terms of economic growth rates in 2012. ü In 2012 transaction volumes in St. Petersburg’s primary market (by sq m sold) increased by 31% YoY. Sales volume reached 195 billion Rub. ü Average selling prices in St. Petersburg’s primary market constantly growing since late 2010. ü According to 2012 figures, 690,700 loans were issued for a total amount of RUB 1.29 trillion (EUR 25.7 billion), which is 1.3 times higher in quantitative terms and 1.4 times higher in money terms than in 2011. In terms of number of loans, this is 341.2 thousand loans reached pre-crisis peak in 2008 (349.5 thousand loans).
  • 3. Low residential construction levels New residential construction peaked in the late 1980s at around 70 mn sq m. per annum, before falling to a low of around 30mn sq m. in 2000 as the state’s involvement in residential construction reduced significantly. Thereafter construction volumes gradually improved and peaked at 65.2 mn sq m. in 2012, albeit still below levels delivered in the 1980s. Population Russia is the ninth-most populous country in the world, with a population estimated at 143.3 mn at January 2013. The mortgage market Russians carry minimal mortgage debt per capita, estimated at just 2.6 % of GDP in 2012. This compares with 5% of GDP in Turkey, 52% across the EU and 81% in the US. Housing stock per capita The current housing stock is insufficient, with an average housing stock of 22 m2 per capita, far below other more developed countries, while the demand for housing is 1,570 mn sq m., which corresponds to 31-32 m2 of per capita. Quality of housing stock Rapid government-funded housing construction decreased dramatically after the breakup of the Soviet Union in the early 1990s. As a result, the existing Russian residential housing stock includes a substantial amount of aging or obsolete stock. Residential completions, (mn sq m) 65 50 43 42 41 39 38 38 35 31 30 25 22 Housing stock per capita (sq m) average 38 Existing residential stock in Russia 60% 11% 9% 20% Poorly maintained Need urgent major overhaul Need full reconstruction Other Mortgage lending as a proportion of GDP, 2010 Source:  European  Mortgage  Federa2on   Source:  Russian  Ministry  of  Industry  and  Trade   Source:  Rosstat   Source:  UNECE,  Rosstat   3 Russian residential real estate market Snap shot 70,0 65,2 5,2% 5,4% 5,6% 5,8% 6,0% 6,2% 6,4% 6,6% 0 10 20 30 40 50 60 70 80 share of St. Petersburg and Leningrad region (right scale) 81% 52% 11% 5% 2,6% USA EU-27 Ukraine Turkey Russia
  • 4. ü Residential real estate market of St. Petersburg is characterized by the lack of supply and high demand. ü The housing market is fully recovered from the 2008 economic crisis. The volume of supply and demand returned to pre-crisis levels. ü A significant share of both supply and demand shifted to suburban areas. Suburban areas account for almost a third of the total market. ü Sales for the 1Q-3Q 2012 practically reached figures FY 2011, exceeding the pre-crisis level. ü The share of low-rise residential of the total market volume does not exceed 25% in terms of supply and 5% in terms of market sales. ü The main driver of growth of demand for residential real estate has been and remains mortgage loans. ü As a result of the research performed at the end of 2010, was identified that a backlog demand for residential real estate in St. Petersburg existed in the amount of 18.1 million sq. m., over half of which is economy class. Before 2016 demand for the residential real estate in St. Petersburg won’t be satisfied, providing the existence of a stable demand outside the forecast period.   ü The degree of consolidation in the industry enables investors to enter the primary housing market and become a middle tier player the next 3-5 years. ü It is economically feasible to enter the market with high-rise residential projects of 50 thousand sq m. or more. Saint-Petersburg residential real estate market Snap shot 4
  • 5. 12% 25% 0% 5% 10% 15% 20% 25% 30% 35% 2,0 2,5 3,0 3,5 total supply low-rise residential supply (right scale) 72%69%72%69%67%67%71%71%73%73%69%66%72%66%63% 56% 28%31%28%31%33%33%29%29%27%27%31%34%28%34%37% 44% city suburb 2,3 2,4 2,6 3,2 2,6 2,7 2,6 2,6 0,5 0,7 0,8 0,9 1,0 1,0 1,1 1,1 St. Petersburg Leningrad region 80% 70% 76% 81% 77% 60% 65% 70% 75% 80% 85% 2,0 2,5 3,0 3,5 4,0 4,5 5,0 total supply share of economy class (right scale) Source:  Spb  realty,  analyst  research  es2mates   Source:  Rosstat   Source:  Spb  realty,  analyst  research  es2mates   Annual residential completion, mn sq m Supply, mn sq m Territorial structure of supply, % Economy class supply, mn sq m Source:  Spb  realty,  analyst  research  es2mates   crisis period Q1 2008 – Q1 2010 +16% crisis period 9 quarters Saint-Petersburg primary residential real estate market Supply 5
  • 6. 0% 1% 2% 3% 4% 5% 6% 7% 8% 0 200 400 600 800 1 000 1 200 total sles low rise residential share (right scale) Source:  Spb  realty,  analyst  research  es2mates   Source:  Spb  realty,  analyst  research  es2mates   Source:  Spb  realty,  analyst  research  es2mates   Economy class high-rise residential real estate prices, thousand RUB per sq m Residential real estate prices, thousand RUB per sq m Primary residential real estate Sales, thousand sq m Territorial structure of sales high-rise residential real estate, % Source:  Spb  realty,  analyst  research  es2mates   96% 93% 94% 92% 91% 90% 88% 85% 90% 91% 91% 89% 91% 89% 89%86%83%84% 77%78%78%79% 4% 7% 6% 8% 9%10%12%15% 10%9% 9%11%9% 11% 11%14%17%16% 23%22%22%21% city suburban areas Saint-Petersburg primary residential real estate market Prices and sales peak sales before crises 6 50 55 55 58 66 74 77 75 71 66 65 64 63 63 62 63 65 66 70 72 74 73 75 76 37 4545 47 51 58 65 62 57 55 54 53 51 53 52 54 55 57 57 57 60 62 63 65 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 city suburban 98 111 121 118 115 108 102 97 94 95 93 92 101 106 108 112 115 120 127 130 197 223 234 218 213 203 191 187 187 195 191 200 204 200 203 211 222 225 227 230 66 74 77 75 71 66 65 64 63 63 62 63 65 66 70 72 74 73 75 76 middle class elite economy class
  • 7. Major players in terms of revenue in the residential market, 2011 Major players in terms of market size in the residential market, 2 Q 2012 * *Market size - the total gross area, or the number of apartments in buildings under construction that are on sale, including sold apartments. In the market does not include objects in which sales of apartments have been completed, suspended or have not yet started. Source: analyst research estimates Saint-Petersburg primary residential real estate market Economy class prices and sales 7
  • 8. Source:  analyst  research  es2mates   Source:  analyst  research  es2mates   Source:  analyst  research  es2mates   Supply forecast, mn sq mSegmentation of households  by income per month, thousand RUB Number of households by income per month, thousand RUB Sales forecast, mn sq m Source:  analyst  research  es2mates   Saint-Petersburg primary residential real estate market Valuation of effective demand Supply and sales forecast 8 3,0 3,2 4,2 4,6 4,8 4,8 2,7 3,4 2011 2012 2013F 2014F 2015F 2016F forecast fact *the average value over the year 3,5 3,3 3,4 3,3 3,3 3,33,3 3,6 2011 2012 2013F 2014F 2015F 2016F forecast fact* <40 41-120 121-250 251-600 600-1000 1200 33% 29% 42% 50% 24% 20% 0,17% 0,03% 2008 2011 elite (>1200k RUB) middle (121-1200k RUB) economy class (40-120k RUB) insolvent demand (up to 40k RUB)
  • 9. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1986   1990   1994   1996   1998   2000   2002   2004   2006   2008   2010   2012   2014   2016   2018   2020   2022   2024   2026   2028   2030   2032   2034   2036   2038   2040   2042   2044   2046   2048   2050   0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1986   1990   1994   1996   1998   2000   2002   2004   2006   2008   2010   2012   2014   2016   2018   2020   2022   2024   2026   2028   2030   2032   2034   2036   2038   2040   2042   2044   2046   2048   2050   CR3 min max CR3 - three largest companies in the industry in terms of revenue I. Beginning II. Growth IV. Balance Consolidation of the industry before the crisis 2008 Consolidation of the industry after the crisis 2008CR3 min max 2006 18,5% 22% macro shock, financial crisis 2008 20242002 23 years 20212002 22% III. Specialization 40% 20 years 40% 25% 27% rate of consolidation Russia's economy in general and the construction industry in particular, have been deregulated since the collapse of the Soviet Union. In this analysis was estimated residential real estate industry consolidation. Shares of the companies were distributed according to the amount of revenue from the sale of residential real estate. (revenues from other businesses of the analyzed companies are not included). Currently the industry is in the middle of the second stage of consolidation. Growth leaders are Glavstroy, LSR and SETL City. Combined market share of these companies is 27.5% in terms of revenue. Since deregulation the construction industry has experienced two macro shocks - one in 1998 and the second in 2008. The result of the recent crisis has been an acceleration of industry consolidation and a reduction in the time intervals between the stages consolidation. At this stage, there is an opportunity to become one of the leaders in the industry, but this requires above-average growth or absorption of second-tier players. In the absence of macro shocks in the future, the industry will come to the third stage of consolidation in 2021, when the transformation into an industry leader will be practically impossible, if it has not happened in the previous stage. I. Beginning II. Growth IV. BalanceIII. Specialization Saint-Petersburg primary residential real estate market industry Consolidation 9
  • 10. Arsen Kelemenyan CEO at SIG mob.: +7 911-916-18-42 e-mail: arsen.kelemenyan@sig-company.com  Thank you for your attention Contact information 10