Arman Ghieratmand

Nijmegen Area, Netherlands Netherlands

Freight Forwarder at AG.Logistics

Logistics / Supply Chain

Over the past six years I became acquainted with logistics and supply chain management. I have learned and seen a lot. I have met great people! One thing I have noticed is the remarkable customers’ behavior in this dynamic market. There are many customers who switch from one logistics company to another or having multiple logistics companies arranging their cargo at the same time. It is known that the greatest opportunity for logistics companies is acquiring new customers, however at the same time the biggest concern is to retain their current customers. So the question is whether logistics companies are able to influence the customers’ behavior? I think they can, the keyword is INNOVA