1. AdDeli
Rakan Almuawad
Ariel Cortez
Stephen Harbor
Camille Johnson
Amanda Suryakasuma
Tiffany Taimoorazy

2. Human Truth
People want honesty

3. Problem
People don’t know the truth about the dairy they’re consuming.
Strategy
Show people that Tillamook’s farmer families produce honest
dairy using honest ingredients.

4. no bull.
just cow.

5. execution.
People want honesty
• Social media campaign
• Celebrity influencers
• Interactive installation
• In-store activation

6. social media.
Honest reactions to honest ingredients provided by Tillamook farmers.

7. celebrity influencers.
We need people who aren’t afraid to tell the truth.

8. interactive installation.
Tilla-totter.

9. in-store activation.
Scan the Truth.

10. no bull.
just cow.