4 TYPES OF PUBLIC RELATIONS (EXPLANATION AND EXAMPLE)

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PUBLIC RELATION
AND
COMMUNICATION
MODELS
Press Agentry Model
Public Information model
Asymmetrical Model
Symmetrical Model

2. PRESS AGENTRY MODEL
The Press Agentry Model is a form of public relations that focuses on creating a positive
image of a product or organization through the use of publicity and media coverage.
Tata Nano: Tata Nano is a compact city car that was introduced in India in 2008. The car was
marketed as the world's cheapest car, with a starting price of just Rs. 1 lakh. Tata Motors, the
manufacturer of the car, used the Press Agentry Model to create a buzz around the launch of the
car. They held a grand unveiling ceremony, which was attended by several high-profile
personalities, and the event was extensively covered by the media. Tata Motors also launched
an aggressive advertising campaign, which emphasized the affordability and practicality of the
car. As a result of this strategy, the Tata Nano became an instant sensation in India, with
thousands of pre-orders pouring in even before the car hit the showrooms.
Patanjali Ayurved is a consumer goods company that specializes in Ayurvedic products. The
company was founded by Baba Ramdev, a popular yoga guru in India. Patanjali Ayurved used the
Press Agentry Model to promote its products and create a loyal customer base. Baba Ramdev, who
is known for his charismatic personality, appeared in several TV commercials and public
appearances to promote the benefits of Ayurvedic products. The company also used social media
platforms extensively to reach out to its target audience. Patanjali Ayurved was able to leverage
Baba Ramdev's popularity and appeal to create a strong brand image for its products, which
helped the company gain a significant market share in the FMCG sector in India.

3. PUBLIC INFORMATION
MODEL
The Public Information Model is a form of public relations that focuses on providing
accurate and informative information to the public about an organization or its
products.
Amul Butter: Amul Butter is a popular brand of butter in India, known for its high-quality and purity.
Amul Dairy, the manufacturer of the product, has used the Public Information Model to educate
consumers about the benefits of using butter in their daily diet. The company has conducted several
awareness campaigns, using print and digital media to share information about the health benefits of
consuming butter. They have also organized workshops and seminars to educate people about the
proper use and storage of butter. By providing accurate and helpful information, Amul Butter has built
trust and credibility with its customers, which has helped the company establish a strong brand
reputation.
Himalaya Herbals: Himalaya Herbals is a natural healthcare brand that offers a range of products,
including personal care, baby care, and wellness products. The company has used the Public
Information Model to promote its products by providing accurate and informative information about
the benefits of using natural ingredients in healthcare products. Himalaya Herbals has launched
several campaigns to educate people about the benefits of using herbal and natural ingredients in
skincare and wellness products. They have also conducted workshops and training programs to
educate people about their products' proper use and application. By providing accurate and reliable
information, Himalaya Herbals has been able to establish itself as a trusted and credible brand in the
healthcare sector.

4. Coca-Cola vs. Pepsi: The rivalry between Coca-Cola and Pepsi in India is one of the most
famous examples of the Asymmetrical Model. Both companies have been using various
tactics and strategies to gain an advantage over the other. Coca-Cola has been focusing
on creating a strong emotional connection with its customers by highlighting its heritage
and nostalgia. On the other hand, Pepsi has been targeting the youth by using celebrity
endorsements and promoting its products as cool and trendy. Both companies have been
using aggressive marketing campaigns to outdo each other, leading to some of India's
most memorable advertising campaigns.
Patanjali Ayurved, a consumer goods company that specializes in Ayurvedic products, has
disrupted the FMCG sector in India with its aggressive marketing and pricing strategies.
The company has been using the Asymmetrical Model to gain a competitive advantage
over established FMCG brands. Patanjali has been promoting its products as natural and
healthier alternatives to the products offered by FMCG brands. The company has also
been using social media platforms extensively to reach out to its target audience. By
offering high-quality products at lower prices, Patanjali has attracted a significant market
share, forcing FMCG brands to rethink their strategies.
ASYMMETRICAL MODEL
The Asymmetrical Model is a form of public relations that involves using various tactics
and strategies to gain a competitive advantage over the opponent.
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5. Taj Hotels' response to the 2008 Mumbai attacks: In 2008, a series of terrorist attacks took
place in Mumbai, including an attack on the iconic Taj Mahal Palace Hotel. In the aftermath of
the attacks, Taj Hotels, the owner of the hotel, used the Symmetrical Model to respond to the
crisis. The company provided regular updates to the media and the public, expressing their
condolences and assuring their commitment to the safety of their guests. Taj Hotels also
launched a PR campaign to highlight the bravery and resilience of its employees during the
crisis. By responding to the crisis in a transparent and empathetic manner, Taj Hotels was
able to rebuild its reputation and regain the trust of its customers.
Nestle India's Maggi crisis: In 2015, Nestle India faced a major crisis when its popular Maggi
noodles were found to contain excessive levels of lead and MSG. In response to the crisis,
Nestle India used the Symmetrical Model to rebuild its reputation and regain the trust of its
customers. The company conducted extensive testing and analysis of its products, and
shared the results with the public in a transparent manner. Nestle India also launched a PR
campaign to highlight the steps taken to ensure the safety and quality of its products. By
taking responsibility for the crisis and communicating transparently with its customers,
Nestle India was able to restore the trust of its customers and regain its market share.
SYMMETRICAL MODEL
The Symmetrical Model is a form of public relations that focuses on creating a mutual
understanding and beneficial relationship between an organization and its publics.