Anita Lai

Greater New York City Area United States

Marketing, Branding, Consumer Insights & Strategy Development Executive

Advertising / Marketing / PR

Creative, analytical and strategic brand planner and marketer with a particular propensity for understanding consumers’ and shoppers' underlying psychological and social motives and a strong desire to bring them to the forefront of the creative and media process and to inspire the team to work with the consumers and shoppers in mind. Love to challenge status quo and not shy about expressing it. Awarded 2010 The ARF Great Minds Awards, Member Ambassadors of the Year.