Continuous delivery makes an agenda for many engineering teams. When there are not that many unknowns in the web world, the embedded software domain is worth exploring. With such diversity of different partner integrations(speakers, consoles, tv’s, cars, etc) Spotify is not an exception. We set ourselves on a journey to reach a state when releases of Spotify’s eSDK is rather a routine and doesn't require anything more than a push of a button. The end goal is clear and sounds easy but challenges are all over the place and every single one needs to be addressed individually. This talk is about how we managed to setup releases of Spotify’s embedded SDK on a predictable schedule and keep improving towards being able releasing on-demand going forward. Our challenges and solutions. What worked, what did not. Pain, tears, joy, and smiles.