Andrew Carlson

Greater Chicago Area United States

Senior Director | Marketing & Digital Executive | B2B | Data & Analytics | Finance and M&A | MBA

Logistics / Supply Chain

B2B and B2C Marketing and Digital business leader with 20 years of experience in demand generation, content marketing, digital marketing, pricing, data and analytics, revenue and profitability management, acquisition due diligence. Excel at building and leading global, cross-functional teams through fast-paced, strategic initiatives. Experience in industrial distribution, manufacturing, electronics, construction, medical, electrical, food processing, packaging, retail and CPG. Specialties: Direct marketing, digital marketing, A/B Testing, ecommerce, subscriptions and subscription commerce, customer segmentation, strategic pricing and price optimization, financial modeling and forecast...