3. Value Proposition
BAX helps students who are on short-term study
abroad trips find dynamic groups choices
based on both their individual and group
preferences by allowing them to share and
collaborate on location-based bucket lists.
5. • Interested in finding new
friends to do things with
• Socially active & energetic
• Travel lovers
• In search of something fast,
efficient, and fun to use
Short-term
study abroad
students
People
6. • Sticking together as a group
means compromises to others’
plans, leaving missed
opportunities for doing the
activities they want
• Communication between
groups that split up can be
difficult once separated
Difficulty finding
other people in
group who have
similar interests
Problem
7. “The people I hung out with were not
necessarily the people I would hang out
with.”
“[if I could change anything about the
experience] I would have something to
unite people of common interest to
travel with me.”
Problem
Vivian, 21
Studied abroad in Florence and Italy for 10 weeks
Junior @ Stanford
8. Catherine, 22
One gap year - 3 month in Japan- 3 month in Nepal
- 3 month in Greece during different program
Senior @ California College of the Arts
“There were definitely times when I
really wanted to go see something or go
somewhere, and a lot of others weren’t
interested…so I had to find someone
who was willing to go with me.”
Problem
9. • Mobile app service which allows
group members to create and
share location-based bucket lists
of things to do and places to go
• Provides a way for individuals to
share their own interests as well
as discover shared interests with
others and make plans together
Shared and
collaborative
location-based
bucket lists
Solution
11. Activities Partners
Young group
travelers
Advertisements
Build relationships
with other people
within your group
Explore your group’s
interests
Share local
experiences
Web Servers
Engineering
Help students
on-boarding our
service
Advertisements
Offer 24/7 customer
services
Allow people to post
ideas
Server hosting
Employee salaries
College Study Abroad
Programs
Social Media
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2
3
4
76
8
9 5
Allow people to build
up teams and build
their travel plan
Online discussion
channels
Local businesses
Airbnb?
Short-Term
study abroad
students
exchange
students
College study abroad
program
Local train & bus
services
Mobile App Stores
Maps Services
Facebook partnership?
Send emails to
program leaders
Event hosting
Customer service
Meet-up Events
Meet-up Events
School payment
Share & collaborate
master list of plans
with all students in
your group
BAX
12. Personal bucket lists of things
to do and places to go for
each planned location
Product Roadmap
SOON EVENTUALLY LATER
Ability to express interest in
item(s) on other users list(s)
Master list of pre-scheduled
places/activities already
organized by group leader
Location and interest-based
advertisements/suggestions
from local businesses
Social media integration to
see places where friends have
gone previously when in the
same location
Direct message (private or
group chat) for people
interested in same list item
14. Vivian is a junior student at Stanford University. She loves
music, art and romantic events. This year, she went to
Italy with Stanford study abroad program.
She got along with everyone in her study abroad group
during the planned activities.
15. But when it came to their free time and the weekend
everyone had their own suggestions of what to do.
Her friend, Bruce, invited her and 3 friends to travel
around Milan.
16. It is hard to travel in a group. Sometimes you have to
compromise others’ ideas.
Vivian had to compromise her own destinations in her
bucketlist because the group had already decided where to go.
Okay, that’s
fine..
I want to go
shopping..
I want to go to
fashion show! I want to go to
hiking!
17. Vivian wished to find new friends to explore her own
interests places in her bucketlist during her free time.
With BAX, she can do that.
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2
3
4
BAX
18. She can see all different choices, other study abroad
students nearby. (Where to go, what basic plan is, who
they are, etc)
There is a new reminder from Michelle- she just post a
new thing in her bucklist 10 mins ago- “I am going to La
Scala Opera with 3 friends at 7:00pm tonight, anyone
wants to join together?”
19. Vivian love music. She was planning to go there for a
long time, but her group doesn’t want to go.
It is pretty close to her hotel. She added it into her
bucklist requesting to going to the same opera tonight
at 7:00pm.
We don’t want
to go there…
20. She was invited into Michelle’s group chat, and chat
with other people who are going to the same show.
They have fun time together at La Scala Opera at that
night.
21. Next Steps
• Build landing page
• Start building an audience (Facebook & Instagram)
• Talk to more people from study abroad programs outside of CCA
• Talk to program organizers/leaders/planners