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  1. 1. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Table of Contents What is 2Seeds Network?.............................................................................................................2 What is Human Capital Development?....................................................................................3 What does 2Seeds Network do?.................................................................................................5 How is 2Seeds Network different?............................................................................................7 Our Results....................................................................................................................................... 9 Our Projects................................................................................................................................... 12 BOMBO MAJIMOTO PROJECT ........................................................................................................... 12 BUNGU PROJECT .................................................................................................................................. 14 KIJUNGUMOTO PROJECT ................................................................................................................... 16 KWAKILIGA PROJECT.......................................................................................................................... 18 LUTINDI PROJECT................................................................................................................................ 20 MAGOMA PROJECT............................................................................................................................... 22 TABORA PROJECT................................................................................................................................ 24 MASOKO PROJECT ............................................................................................................................... 26 Our Network-Wide Initiatives.................................................................................................28 CAPACITY BUILDING........................................................................................................................... 28 LEADERSHIP.......................................................................................................................................... 28 REFORESTATION.................................................................................................................................. 29 WATER MANAGEMENT....................................................................................................................... 29 WOMEN’S GROUP.................................................................................................................................. 30 2SEEDS BUSINESS CURRICULUM AND BUSINESS CURRICULUM ADVANCED......................30 NETWORK-WIDE SALES...................................................................................................................... 31 2Seeds Statement......................................................................................................................... 33 1
  2. 2. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 WHAT IS 2SEEDS NETWORK? 2Seeds Network brings people together to confront some of the most pressing issues of food and income insecurity in rural Tanzania by developing the ability of local Project Partners and international Project Coordinators to think critically, work collaboratively and solve problems creatively to grow self-sustaining businesses. This process is called human capital development and is done through an interdependent network of like-minded individuals committed to building an environment through which we can help each other succeed. What is the “network”? The 2Seeds “network” is much more than a word or idea: it is a dynamic system of interpersonal connections, friendships, and common hopes for a better life that creates opportunities for our Project Partners and Project Coordinators by creating connections that wouldn’t otherwise exist. Partners from the isolated village of Bombo Majimoto learn permaculture techniques from primary school students from the village of Magoma. Partners from the mountain village of Lutindi sell thousands of kilos of crops at Kariakoo, the largest market in Dar es Salaam, with the help of 2Seeds Partners of the Masoko Project. Partners from different projects convene regularly to discuss concepts of leadership and teamwork. These few examples show how diverse the opportunities created by this network can be, from education to market access. Linking our Partners in a wide-ranging network allows for personal connections that would not otherwise be possible, creating a new flow of ideas and generating real returns. Being a member of the network is more than being part of one group in one village. It means entering into a system of mutual support, trust and commitment to achieving a better life. 2
  3. 3. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 WHAT IS HUMAN CAPITAL DEVELOPMENT? Human capital development is the heart of the 2Seeds Network model. More than a simple denial of material goods, poverty is multidimensional and has wide-reaching impact on individual lives. In order to combat poverty, we must address its deepest effect: the denial of individual choices and opportunities. By addressing poverty on this deeper level, we can overcome it in a way that honors human dignity and celebrates real partnership across the 2Seeds network. We recognize the complexity of the challenges faced by 2Seeds members and create strong relationships based on trust, which has allowed us to develop a simple yet innovative way to facilitate human capital development. It embraces three areas simultaneously: Confidence: Unlocking people’s minds to help them recognize the possibility of change and their ability to achieve progress. Capacity: Equipping people with the skills, information and connections they need to improve their productivity and sustain growth over time. Opportunity: Providing the resources and support people need to take risks, solve problems and employ their confidence and capacity to achieve their full potentials. When 2Seeds members realize their full potential, the organization realizes its full potential. WHERE DOES HUMAN CAPITAL DEVELOPMENT LEAD? The development of human capital enables people to make choices to determine their own futures. Every member of the 2Seeds network is together in this journey to a bright future that recognizes his or her dignity and self-determination. For short, we call this place “Maisha Bora”, loosely translated as “the good life.” Think of it this way. The crowded, lively bus is a common sight in Tanzania. Imagine a bus that always has space for more people and that navigates the challenging dirt roads of rural areas, through drought or rain or whatever other obstacles it may encounter. This bus is 2Seeds, with all of its members inside steadily heading towards the final destination of Maisha Bora. 3
  4. 4. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 In the spirit of partnership, everyone in 2Seeds—Project Partners and Project Coordinators— is in the bus together going to Maisha Bora. We pick up new 2Seeds members along the way by reaching out a hand to help them climb in. The roads we travel are not without their obstacles: the bus will have to labor up high hills and careen down steep paths; it will kick up a cloud of dust in times of drought and find the road washed out by flood during the rainy season. These obstacles represent the challenges faced by 2Seeds members on the road to income security, whether it’s a challenging natural environment or business setbacks. At the end of the road, Maisha Bora is not one thing: it is a place where all members of 2Seeds have the resources and ability to make their own choices and determine what their idea of “the good life” is. However, no one person can get there alone: by supporting each other through difficult times and developing everyone’s human capital simultaneously, every member of 2Seeds can reach Maisha Bora. 4
  5. 5. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 WHAT DOES 2SEEDS NETWORK DO? In order to reach Maisha Bora and achieve human capital development, 2Seeds Network incubates community-based projects to turn income-generating activities into thriving, locally-led businesses. Our methodology: We develop these businesses through a long-term process: 1. Engage the community Project Coordinators from international backgrounds spend at least one year living in a community, building relationships and engaging with community members. Project Coordinators and community members develop deep, trusting relationships with each other that lay the groundwork for ongoing 2Seeds work, engage community members in the broader 2Seeds network and allow 2Seeds members to take risks together. 2. Look for the income-generating activity that will work Incorporating local knowledge and leadership with creative approaches, Project Coordinators and local Project Partners identify income-generating activities that might be suitable for that community. This process may take time. 2Seeds members build resilience as they try different activities, face threats from a changing natural environment, and learn to work together. 3. Put in the hours to make it work Once the income-generating activity has been identified, Project Partners and Project Coordinators work together to build the basis of a sustainable business. This means learning new skills, strengthening group cohesion, and accessing markets. 4. Increase productivity Once the business model is in place, it’s time to ramp up productivity to solidify market connections, lay the foundation of a self-sustaining business and generate life- changing income. 5. Draw in the community and integrate other activities into the core business The business is established and the core 2Seeds members are all successfully working together. Business operations are routinized and local value chains are integrated into operations, creating opportunity throughout the community and spurring local economic development. 6. Create freedom to produce conscious choice The result of this process is that 2Seeds members are able to make meaningful choices about their lives. They have money to cover everyday costs and save for the future; they have business acumen and an eye for strategic decision-making; and they have a network of support to try new ventures together. This process of human capital development has long-term effects as Project Partners expand their skills, earn higher incomes, and bring new models of creative thought and action to their communities. 5
  6. 6. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Take a look at the Kwakiliga Project to see our methodology in action: 1. Engage the community: In 2009, two volunteers were invited to work with the Kwakiliga community for three months. From the relationships and excitement begun then, the partnership between Project Coordinators and Kwakiliga Partners was started. 2. Look for the income-generating activity that will work. In Kwakiliga, this process took years as Project Partners and Project Coordinators pursued activities ranging from optimized maize cultivation to sunflower oil production. As persistent drought challenged project success, 2Seeds members worked together to generate better ideas and finally started a successful poultry-keeping activity in 2012. 3. Put in the hours to make it work. Then came the task of building the chicken coops. Partners and Project Coordinators sweated together under the summer sun and overcame their doubts about their own abilities as they learned to construct an innovatively- designed chicken coop. They then put in the hours required to tend their flock of chickens, create market connections and learn to manage a business. 2Seeds members learned new skills together and further solidify their partnership. 4. Increase productivity. Their first year producing and selling eggs was a huge success. Kwakiliga Partners began to see themselves differently: not just as farmers, but now as responsible businesspeople. Project Partners have increased the size of their flock and are now learning how to scale up their business, increase revenue, and work more effectively as a team. 5. Draw in the community and integrate other activities into the core business. As the business has grown, other community members have become involved,, whether through transporting eggs to market or becoming consistent suppliers. Community engagement will only continue to grow in Kwakiliga. The poultry-keeping activity is complemented by home gardens in which the manure produced by the chickens is used for vegetable production. 6. Create freedom to produce conscious choice. As the Kwakiliga Project transitions into a thriving business, Project Partners see the promise of an exciting future where they have achieved financial stability and are able to make independent choices for themselves and their families. We’re not there yet in Kwakiliga, but we are well on our way to Maisha Bora. 6
  7. 7. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 HOW IS 2SEEDS NETWORK DIFFERENT? An innovative approach to development: 2Seeds Network employs a radically different model from your typical development non- profit. Rather than just deliver goods or bring in experts, we work with communities to build trust, develop business acumen and lay the groundwork for resilience and creative problem- solving through the process of human capital development. This innovative model generates impact across all members of the 2Seeds network. Our Partners recognize that 2Seeds is different from other development organizations they’ve worked with in the past. We commit to a lasting presence in these communities and enable our Partners to connect with each other even between the most remote communities in the network. These links foster innovation, catalyze growth and provide support along the rough road to Maisha Bora. 2Seeds builds a strong, interdependent network of people committed to changing their own lives and the futures of their communities. Our Partners are proud to say “Sisi ni 2Seedsi!”— or “We are 2Seeds!” A foundation in real partnership: It’s what’s at the heart of 2Seeds that sets us apart: upendo. This word, literally meaning “love” in Swahili, more loosely translates to a combination of commitment, enthusiasm and friendship. 2Seeds members create lasting relationships with each other that drive our vision of holistic change and that give us the perspective to drive permanent, people-centered economic development. Our commitment to partnership extends to the leadership structure of the organization. The Tanzanian Advisory Council (TZAC), started in 2013, acts as counterpart to the Board of Directors and is composed of one representative from each 2Seeds project. These council members build their leadership skills and voice their ideas to shape the future of the organization. While the Tanzanian Advisory Council has no legal power, it holds community power and adds an invaluable perspective to 2Seeds. We don’t just talk about partnership, we live out that ethos. A commitment to results: We measure our results by the quality of life of our Partners. Our work is only done once every 2Seeds member is well on the road to Maisha Bora, or the good life, where they are free to determine their own future. For example, our Project Partners in the Tabora Project are community caregivers, women that play an important role caring for and educating 7
  8. 8. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 children in the community. They are currently running a successful food-processing business, selling over 500 bags of product every month. In March 2015, group members earned individual profits through the 2Seeds business alone of over $38 for a total of 13 workdays, a result that puts them above the international poverty line of $1.25/day in that month. The business has grown every month since that record was met. Other organizations may focus their efforts on particular interventions or on new agricultural technologies. We commit to a community—not a crop. That’s why we name our projects after each community. The Bungu Project is about the people in the village of Bungu—not the broccoli they may grow. When one crop or business idea fails, we try again until we find the right income-generating activity that fully utilizes the strengths and opportunities in that community. In some cases, this process takes several years of iterating and rethinking our efforts, but we never leave a community until our Partners are running a thriving business and well on their way to Maisha Bora. 8
  9. 9. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 OUR RESULTS At 2Seeds Network, our focus is human capital development. We invest in people, not just projects. That means our results can be seen not just in the numbers, but also in stories of progress. Take a look at three stories of success with 2Seeds. BUNGU In the mountain village of Bungu, Project Partners have been growing and selling crops for years, but they haven’t always turned a profit. Market access is a major challenge for Bungu farmers. Sitting high in the mountains, this village is only accessible by bumpy roads, and transporting crops to town is expensive. 2Seeds Project Coordinators have joined with community members to harness existing agricultural knowledge and apply it to an improved system. The key to turning a profit was collaborating as a farmers group, through which Partners share the cost of transporting their crops to markets. With the help of Project Coordinators, they developed a planting calendar that ensures everyone harvests at different times and gets an equal share of the market, while also solidifying market connections by providing a consistent weekly supply of crops to buyers. In 2013, Bungu Partners were receiving loans from 2Seeds to buy seeds, fertilizer, and other crucial inputs. However, from September 2013 to May 2014, Bungu Partners sold almost 6,000 kilograms of crops and generated revenue of over $2,000. They have paid down all their debt, and have even built up over $1000 in group savings to finance future agricultural inputs. Looking to the future, Partners are pursuing organic agriculture to sell their crops at niche markets for higher prices. When income is on the line, it can be risky to take the leap to organics. But with the support of the 2Seeds Bungu group and increasingly reliable income, Bungu Partners are embracing organic methods to secure the long-term sustainability and health of their business and their community. KWAKILIGA In the village of Kwakiliga, drought is a persistent problem. As is common in Tanzania, most community members rely on small maize farms as their principle source of food and income. When the rains don’t come, hunger is pervasive. From 2010-2012, Project Coordinators and local Project Partners tried new methods of agriculture in order to achieve food security. They used better maize seeds, tried cultivating 9
  10. 10. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 sunflowers and planted cassava, a staple crop known for its resistance to drought. When the rains didn’t come, all of these attempts failed. But 2Seeds never left Kwakiliga. In 2012, Project Coordinators and Partners decided to try a different income-generating activity. This time, they decided to keep chickens to start an egg production business. Together, Project Coordinators and Partners built three coops to begin the newest phase of the Kwakiliga Project. 2Seeds covered all capital investments required to launch the egg-production activity, and covered all costs in the first month of operation. However, it didn’t take long for partners to start turning a profit and covering their own costs. In the first year of egg production, the nine-person 2Seeds Kwakiliga group netted over $200 in profit most months. By May 2014, they had accrued $2,500 in group savings, up from $0 in savings just one year before. With this savings, the group provided 70% of the investment needed to expand its chicken flock, and has plans to continue to save and reinvest in the business. 2Seeds Kwakiliga is successfully transitioning from project to business. As production continues to expand, 2Seeds Kwakiliga Partners are reaching income levels that allow them to save for the future. This is the first step in breaking the cycle of poverty. Reliable income will free Partners from the daily stress of meeting their basic needs and will open opportunities for themselves and for their children. TABORA The small village of Tabora sits in the middle of the rolling plains. The local community relies on maize cultivation as their main source of income. Families in Tabora rarely get a balanced meal and many children suffer from malnutrition. In 2011, the Tabora Project Partners began planting home gardens to provide their families with a more balanced diet. However, these gardens struggled in the hot sun and dry climate. Still, the 2Seeds Tabora women’s group didn’t give up and instead turned their thoughts to other ways to generate income. In 2012, Project Coordinators and Partners settled on a food processing business cooking packaged snack foods to sell at the market. At first, 2Seeds provided financing for the necessary inputs. Within the first year of production, the business boomed and by mid-2013 the group of eight dedicated women made an average of $300 in monthly revenue, with each Partner earning about $15 per month. In March 2015, each group member earned profits through the 2Seeds business alone that put her above the international poverty line. This may not be Maisha Bora yet, but it is a huge step for Partners who are struggling to provide the bare essentials. As 2Seeds Tabora members have improved business operations month to month, their confidence has soared. They now consider themselves businesswomen with the knowledge and determination to transform their lives and bring their families out of poverty. 10
  11. 11. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 MASOKO Masoko means “markets” in Swahili. The Masoko Project works to facilitate connections between markets and smallholder farmers in Tanzania. Though project operations are based in Dar es Salaam and focused mainly in the Kariakoo Market Corporation (the largest wholesale market in Tanzania), the project aims to create practical solutions for farmers and markets throughout the country. Smallholder farmers in rural areas of Tanzania face major barriers in accessing markets and gathering accurate information to sell their crops. Isolated farmers with no personal connections to far-away markets are at higher risk of being cheated, while a scarcity of information leaves farmers guessing at the best place to sell their produce. The Masoko Project, in partnership with the Kariakoo Market Corporation, Vodacom and other stakeholders, is working to systemize the collection and distribution of accurate information about crop prices. Rural farmers armed with up-to-date price data are less likely to be taken advantage of when going to market and can more confidently decide what to do with the crops they harvest. They can even track crop prices over the long term in order to plan their seasons further in advance. Farmers throughout Tanzania are currently able to access this information with a simple text message from their mobile phones via a technology launched by 2Seeds in partnership with Habari Mazao (a Tanzanian tech startup) and Vodacom Kilimo Club. The Masoko Project also aims to create opportunities to bring minds together to increase collaboration among NGOs, government organizations, and businesses working within the agricultural value-chain in Tanzania. This initiative is based on the assumption that collaboration among organizations that have similar or complementary roles benefit stakeholders at all levels, from market executives to rural farmers. 11
  12. 12. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 OUR PROJECTS BOMBO MAJIMOTO PROJECT Sheltered in a narrow valley in an isolated corner of the Korogwe District, Bombo Majimoto is the most remote of the 2Seeds project sites. Thanks in part to this geography; Bombo boasts a small river that passes through the village year round, even when other areas of the district are plagued by drought. This consistent access to water, coupled with the area’s rich, fertile soil, creates a strong foundation for agriculture. However, this same remoteness that makes Bombo so lush creates barriers to accessing markets. Transportation options to bring crops to markets in Korogwe, Tanga, or Dar as Salaam are few and very costly. In addition, isolated farmers without exposure to agricultural best practices are unable to effectively and responsibly use the abundant natural resources available to them. The Bombo Majimoto Project seeks to capitalize on the natural resources of the area and seek solutions to these challenges by working with a dedicated group of partners. These partners work together to sell crops collectively, thereby allowing them to offset otherwise restrictive transportation costs. Capitalizing on the year-round availability of water, the group employs a collectively owned and operated irrigation system, enabling them to go to markets at times when other farmers can’t. The income generated from these sales makes a huge impact in these farmers’ lives, transitioning them away from a cycle of subsistence farming and giving them control over their lives and their futures. Purpose The purpose of the Bombo Majimoto Project is to foster human capital development in the community of Bombo Majimoto, working closely with its people to overcome barriers to food and income security through the realization of their potential as capable and creative agents. Mission The mission of the Bombo Majimoto Project is to facilitate cooperative action among the people of Bombo Majimoto that promotes the use of agricultural best practices, encourages the dissemination of education between farmers, and increases access to higher-value markets. Vision The vision of the Bombo Majimoto Project is an inclusive and evolving group of partners that optimizes the sustainable and self-sustaining use of Bombo Majimoto’s natural and human resources while creating opportunities for connections both within and outside of the community. 12
  13. 13. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Impact Bombo Majimoto in total: Total inhabitants: 2327 people Inhabitants able to work: 622 people 2Seeds in Bombo Majimoto: Total: 26 households Number of members in the production group: 11 Number of adjacent members involved in the production group: 10 Number of experts: 1 Number of support partners: 4 2Seeds direct impact, currently: ~156 people (~7% of community) 13
  14. 14. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 BUNGU PROJECT Spread along steep slopes and winding basins high in the Usambara Mountains, the Bungu ward is favored by a temperate climate, reliable transportation connections, and the foundations of high-yield agriculture. But for many members of the Bungu community, incomes remain unstable and livelihoods exposed to risk. Favorable growing conditions encourage everyone to farm, but with only a single small market nearby, supplies are high and demand is low. The Bungu Project is focused on creative solutions to facilitate market connections, build analytical skills for planning and evaluation, and effectively utilize the area’s natural resources for a strong, growing group of committed partners. Thanks to their work with the Bungu Project farmers’ group, project partners are increasingly able to prepare and execute complex group cultivation plans, plus systemized harvests and transportation to markets. As it develops, the project continues its focus on boosting the quality of these crops and regularizing supply to allow for consistent deliveries to high- paying contracted buyers. The group is also conducting experiments to determine the viability of organic agriculture. To support this production, the group employs an innovative model of collective savings and self-financing built upon transparency and accountability. At the core of these actions are the Bungu Project’s community partners, whose capacity for team work, critical thinking, and responsibility is strengthened as work together to increase and stabilize their incomes. Purpose The purpose of the Bungu Project is to provide access to knowledge, resources, and opportunities that will inspire the people of the Bungu community to creatively and analytically seek out options for themselves. Mission The mission of the Bungu Project is to increase the ability of Bungu project partners to coordinate their production to fulfill a consistent crop supply agreement with buyers and, additionally, to evaluate and choose appropriate market options to increase their profit. The group will also create means for partners to finance the consistent production and ensure quality. Vision The Bungu Project envisions creating a collaborative and effective group structure that allows project partners to professionalize production and distribution in order to achieve consistent increased income. Impact Bungu in total: Total inhabitants: 6448 people Inhabitants able to work: 900 people 2Seeds in Bungu: Total: 17 households 14
  15. 15. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Number of Partners in the farmers’ group: 12 Number of adjacent members in the farmers’ group: 2 Number of experts: 1 Number of support partners: 2 2Seeds direct impact, currently: ~80 people (~1% of community) 15
  16. 16. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 KIJUNGUMOTO PROJECT Nestled in the foothills hours from the nearest town, the village of Kijungumoto is a thriving community whose residents are locked in a cycle of subsistence farming. Surrounded by forested mountains, Kijungumoto benefited from predictable rain for many years. Now, however, weather patterns are shifting; the rainy seasons have become increasingly unpredictable and the lack of local agricultural expertise has left farmers without means to adapt. In addition to these environmental changes, Kijungumoto also faces the challenge of market access. The village is halfway between two major towns, but too far from either to make them a viable option for going to market. Just five minutes away, however, is a relatively large local market in the village of Mashewa. The Kijungumoto Project empowers smallholder farmers in the village of Kijungumoto through a multi-year educational curriculum, focusing on agricultural and business trainings. The project works to ensure effective education and the subsequent management and application of this knowledge and skills. Project Partners and Project Coordinators are harnessing the resources and opportunities available in Kijungumoto and through the 2Seeds Network, and are pursuing business opportunities through home vegetable gardens and beekeeping. Together, they are embracing practical education to make lasting change in the community. Purpose The mission of the Kijungumoto Project is to equip Partners with the skills and resources they need to develop and manage thriving, self-sustaining businesses that increase standard of living and support a more resilient, vibrant community Mission The mission of the Kijungumoto Project is to empower the people of Kijungumoto to take greater control over their lives and their environment through active decision-making, cooperative problem solving, and tailoring their activities to the environment of Kijungumoto. This is achieved in the following ways: • Facilitating the creation of new community resources; • Optimizing the use of existing resources, skills, and educational opportunities; • Providing education for group members and examples for the community at large. Vision The Kijungumoto Project envisions a Kijungumoto in which residents connect the application of knowledge with an increase in production and profit from their resources and are responsible stewards of those resources. We see a Kijungumoto in which well-planned and -managed production allows families access to adequate food supplies while also appreciating the potential of their land to generate income. 16
  17. 17. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Impact Kijungumoto in total: Total inhabitants: 2347 people Inhabitants able to work: 316 people 2Seeds in Kijungumoto: Total: 18 households Number of farmers in the farmers’ group: 15 Number of adjacent members in the farmers’ group: 1 Number of experts: 0 Number of support partners: 2 2Seeds’ current direct impact: ~108 people (~5% of community) 17
  18. 18. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 KWAKILIGA PROJECT In the rolling plains of the Handeni District, the village of Kwakiliga straddles a freshly- paved highway connecting two bustling towns. Despite easy access to resources and transportation thanks to the dozens of vehicles passing daily, village residents struggle to meet food and income needs. Scarce water, poor soil, and the oppressive heat in summer contribute to the poverty in Kwakiliga and have left the community’s future uncertain. The Kwakiliga Project works to overcome this extreme food and income insecurity by creating an environment that enables members of the community to use sustainable means to solve problems together. To do this, the project focuses on diversifying income sources, improving access to competitive markets, and decreasing dependency on uncontrollable external factors, such as rainfall. Kwakiliga Project Partners built and maintain an integrated model that incorporates poultry keeping, crop production, reforestation, and water management. The primary source of income for Partners comes from the egg sales in Korogwe and Dar es Salaam. The income generated by these sales goes into a group savings fund intended to support the group in future growth and expansion of their business. The cornerstone of the Kwakiliga Project’s integrated approach is the group of Project Partners. These men and women have exhibited incredible strength and resilience. Even when times were hard, they did not give up on the 2Seeds Network. As the Partners learn new skills and develop their capacity as businesspeople, they are thriving in the success-enabling environment fostered by the Kwakiliga Project. Purpose The purpose of the Kwakiliga Project is to drive the Kwakiliga community towards food and income security through human capital development by creating an environment that enables success. Mission The mission of the Kwakiliga Project is to work with members of the Kwakiliga community to overcome extreme food and income insecurity. The Kwakiliga Project does not strive to solve problems for the people of Kwakiliga, but rather to create an environment in which members of the community can achieve their full potential and use sustainable means to solve problems together. Vision The Kwakiliga project envisions a Kwakiliga free of extreme poverty through the eradication of food and income insecurity via the following: • Diversification of income sources and related augmentation of knowledge in crop expansion, livestock integration, and associated technologies; • Improved accessibility to competitive markets applicable to the products generated in Kwakiliga; • Expansion of networks, both through 2Seeds and other communities, to provide 18
  19. 19. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 opportunity for personal and professional growth and collaboration; • Decreased susceptibility to failure from uncontrollable restraints or inputs such as weather or resource deficiencies; • Minimization of threats to personal health and safety through a holistic approach that integrates people, financial needs and the environment. Impact Kwakiliga in total: Total inhabitants: 1220 people Inhabitants able to work: 170 people 2Seeds in Kwakiliga: Total: 11 households Number of Partners in the production group: 9 Number of adjacent members in the production group: 0 Number of experts: 2 Number of support partners: 0 2Seeds direct impact, currently: ~66 people (~5.5% of community) 19
  20. 20. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 LUTINDI PROJECT Perched in the lush Usambara Mountains, Lutindi has some of the best environmental conditions in the district. However, the mountainous terrain isolates the village and divides arable land into small and widely distributed farms. One farmer alone cannot produce the quantity needed to profit from sending even the best quality crops to high-value markets. Reaching niche markets, where crops can fetch up to double the local price, is critical to ending the cycle of subsistence farming in Lutindi. Understanding this reality, the Lutindi Project organized a cooperative of roughly 30 farms which coordinate planting and harvesting to access markets collectively. The group also provides opportunities for education on agricultural best practices and concepts of finance, as well as opportunities to experiment with specialty crops rarely seen in Tanzania, such as beets. To increase efficiency and develop cooperation and management skills among the group’s farmers, the group has been divided into three subgroups that coordinate their planning and planting in order to produce year-round and secure access to high-value markets. To further increase the productivity of each farm, 2Seeds structured a microfinance system. Microloans allow farmers to gain access to higher quality inputs, such as treated seeds, fertilizers, and pesticides. The farmers are now safely and preventatively using these inputs and working towards financial interdependency with the goal of the group financing its own operations. Group sales in Lutindi are supported by an insurance scheme that enables partners to take calculated risks in order to become strong players in the agricultural market. Purpose The purpose of the Lutindi Project is to create opportunities for farmers that they could not reach individually, by utilizing and improving the value and knowledge that each farmer possesses in order to improve quality of life for the people of the Lutindi community. Mission The mission of the Lutindi Project is improving production, coordination and access to markets for the member of Umoja Wa Wakulima farmers’ group through sustainable means. Vision The Lutindi Project envisions a Lutindi in which each farmer of Umoja wa Wakulima farmers’ group is moving toward food and income security by working collectively to increase opportunities. Impact Lutindi in total: Total inhabitants: 3,525 people Inhabitants able to work: 626 people 2Seeds in Lutindi: Total: 40 households Number of members in the group: 31 Number of adjacent members involved in the group: 6 20
  21. 21. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Number of experts: 1 Number of support partners: 2 2Seeds direct impact, currently: ~240 people (~7% of community) 21
  22. 22. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 MAGOMA PROJECT Located in a wide valley at the foot of the Usambara Mountains, Magoma is a bustling village center within the 2Seeds Network. With outlying smaller villages spread across the valley and surrounding foothills, Magoma is a busy place with a big community of smallholder farmers. Located just a 15-minute drive away is the small, quaint village of Kijango, which is also part of the Magoma Project. For years, both villages were struck with consistent droughts, with maize withering in dusty fields under the hot midday sun. In recent years, however, due to deforestation on the surrounding mountain slopes, Magoma and Kijango have been plagued by a dual threat: continuing drought on higher ground and uncontrollable flooding in the low valley basin. This shifting environment affects all community members alike, as these farmers continue to plant their farms in uncertain conditions and are forced to get by at subsistence levels. To address these challenges, the Magoma Project brings together all community members, young and old, to learn innovative techniques to secure their livelihoods. To do this, the Magoma Project operates through the village’s primary schools, namely the Kwata and Kijango schools. These primary schools are truly the centers of the community, where everyone comes together regardless of religion, gender or status, whether as students, teachers or parents. Although project activities take place in both Kwata and Kijango, they are unified under the umbrella of the Magoma Project. At Kwata Primary School, students and community members work together to run an integrated system of income-generating activities, including vegetable farming and livestock keeping, to raise funds for a school meals program. Through these activities, the Magoma Project addresses the immediate need of students’ hunger, while also promoting best practices and bringing community members together with students and teachers to create a strong community support system. At Kijango Primary School, students and community members work together to build an integrated system of income-generating activities, including vegetable farming and livestock keeping, to raise funds for a school meals program. Through these activities, the Magoma Project addresses the immediate need of students’ hunger, while also promoting best practices and bringing community members together with students and teachers to create a strong community support system. At the same time, these activities serve as an important teaching tool. Teachers at the primary schools use the agricultural and livestock system to enhance their teaching, integrate hands- on learning into their curriculum, and promote curiosity, creativity and critical thinking skills. The Magoma Project transforms primary schools into a place for innovation as students, teachers and community members learn essential skills, hone their capacities for critical thinking, and work together for a better future. 22
  23. 23. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Purpose The purpose of the Magoma Project is to empower the Kwata and Kijango communities with the knowledge and encouragement to become active agents of their own futures by creating an environment where problems can be solved and there is opportunity for second chances. Mission The Magoma Project’s mission is to address community hunger by making schools community centers to nourish, teach, and empower both youth and adults. Vision The vision of the Magoma Project is a community of active agents that promote a food- secure society through practice in critical thinking and the transmission of agricultural, environmental and business education. The Magoma Project envisions primary schools being used as collaborative and integrated spaces that offer accessible models for the community to: Integrate critical thinking and physical labor to achieve food and income security; Preserve local resources and re-create environmental conditions for a long-lasting community; • Use creativity as a tool to overcome challenges and enhance opportunities; • Ensure opportunity for second chances; • Collaborate to achieve community goals focusing on interdependency. Impact Magoma in total: Total inhabitants: 5477 people Inhabitants able to work: 1300 people 2Seeds in Magoma: Total: 126 households Number of students regularly involved: 87 Number of teachers: 14 Number of parents regularly involved: 13 Number of adjacent members: 5 Number of experts: 6 Number of support partners: 4 2Seeds direct impact, currently: ~504 people (~9% of community) 23
  24. 24. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 TABORA PROJECT Tabora is an old sisal village in the burning plains of Korogwe, surrounded by sparse grasslands and winding dirt paths. After independence in 1961 and with the introduction of synthetic fibers, the sisal industry collapsed. The village’s source of income evaporated and farmers were left in an unforgiving environment, struggling to adequately feed their families. Much has changed since then, but farmers in Tabora today still struggle to make ends meet, planting staple crops that wither in the heat. Too often, with extremely limited incomes, they must make a choice between having nutritious food and having enough food to eat. The Tabora Project aims to increase the amount and diversity of foods available to children in the community of Tabora and to increase the awareness and education of community members to use food as a means for health. To achieve this, the project focuses on a group of caretakers and businesswomen running a collective food processing business in order to generate the income necessary to work towards food stability and more nutritious diets for their families. This group of women makes various products, such as potato chips and candied peanuts, to sell in Tabora, Korogwe and Dar es Salaam, accessing premium prices with the help of connections across the 2Seeds network. As the business grows, they are expanding production to include more innovative and healthier products, such as nutritious flour and dried local fruits and vegetables. The group can also store these dried fruits and vegetables at home to consume during times of scarcity, to ensure that they have a source of healthy food year-round. Through the business, the women earn a steady income, learn business and management skills, and build their confidence, competence and leadership capacity, as they strive to achieve their goals and better their futures. Purpose The purpose of the Tabora Project is to increase the amount and diversity of foods available to children in the community of Tabora and to increase the awareness and education of community members to use food as means for health. Mission The mission of the Tabora Project connects a group of caretakers, those primarily in charge of cooking and feeding children, with local experts and facilitates trainings related to food security and nutrition. Vision The project’s vision is a Tabora of family providers that use critical thinking and management skills to ensure proper nutrition for their children. The project also envisions a strong group of female entrepreneurs running a successful business and extending the impact of wise decision making to all aspects of their lives. 24
  25. 25. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Impact Tabora in total: Total inhabitants: 1489 people Inhabitants able to work: 541 people 2Seeds in Tabora: Total: 12 households Number of women in the production groups 8 Number of adjacent members in the production group: 1 Number of experts: 1 Number of support partners: 2 2Seeds direct impact, currently ~72 people (~5% of community) 25
  26. 26. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 MASOKO PROJECT Smallholder farmers in rural areas of Tanzania face major barriers in accessing markets and gathering accurate information to sell their crops. Isolated farmers with no personal connections to far-away markets are at higher risk of being cheated, while a scarcity of information leaves farmers guessing at the best place to sell their produce. The Masoko (meaning “markets” in Swahili) Project works to facilitate connections between markets and farmers in Tanzania. Though the projects operations are based in Dar es Salaam and focused mainly in the Kariakoo Market Coorporation (the largest wholesale market in Tanzania), the project aims to create practical solutions for farmers and markets throughout the country. The Masoko Project, in partnership with the Kariakoo Market Corporation and other stakeholders, is working to systemize the collection and distribution of accurate information about crop prices. Rural farmers armed with up-to-date price data are less likely to be taken advantage of when going to market and can more confidently decide what to do with the crops they harvest. They can even track crop prices over the long term in order to plan their seasons further in advance. Farmers throughout Tanzania will be able to access this information with a simple text message from their mobile phones. The Masoko Project also acts as an immediate resource for other projects across the 2Seeds Network. Thanks to strong relationships built in Kariakoo and other markets in Tanzania, the Masoko Project facilitates sales of 2Seeds crops in large volumes and at premium prices. The project also aims to create opportunities to bring minds together to increase collaboration among NGOs, government organizations, and businesses working within the agricultural value-chain in Tanzania. This initiative is based on the assumption that collaboration among organizations that have similar or complementary roles benefit stakeholders at all levels, from market executives to rural farmers. Purpose: The purpose of the Masoko Project is to increase Tanzanian farmers' access to high value markets, improve the transparency of agricultural value chains in the country in a way that enables farmer decision making, and help 2Seeds and its partners achieve greater possibilities through connections to urban centers. Mission: The mission of the Masoko Project is to make Tanzanian agricultural markets accessible and efficient points of trade and provide accurate and timely information to farmers and other productive members of the value chain. Vision: The Masoko Project envisions a Tanzania in which the agricultural market offers the best choice for a farmer and is not made inaccessible by information or relationship barriers. 26
  27. 27. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 Impact Masoko in total: Number of workers at KMC regularly involved: 6 Number of workers at HM regularly involved: 3 Number of buyers integrated to the system: 500 Total: 509 people 27
  28. 28. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 OUR NETWORK-WIDE INITIATIVES In order to support the success of our projects, we address issues common to all project sites through the Network-Wide Initiatives. These are designed to create opportunities for leadership and capacity sharing across the network and to ensure interdependence in a setting in which Partners and projects achieve more together than they would be able to achieve individually. CAPACITY BUILDING Capacity building across a variety of specific skill sets helps fill the gaps in Partners’ education and builds their confidence to perform important group roles. It also empowers Partners to think critically about group operations and strategy, creating opportunities for self-analysis and long term planning. Bringing partners into project vision in this way is key to project self-sustainability and growth. Purpose: The purpose of the Capacity Building-NWI is to develop Partners’ technical skills to perform most effectively in their roles and to promote the self-sustainability of project operations. Importance: Capacity Building of specific skill sets helps filling the gaps of Partners’ education and builds confidence in performing important group roles. It also empowers Partners to think critically of group operations and strategy, creating opportunities for self-analysis and long term planning. Truly bringing partners into project vision in this way is key to project self-sustainability and growth. Goal: The goal of the CB-NWI is to host periodic summits with project leaders, bringing together leaders from different project sites that hold the same positions. In the summits, Partners get an opportunity to develop organizational skills to bring back to their project sites and drive group management. LEADERSHIP Recognizing that human capital development depends on qualified leadership and that Project Partners across project sites hold similar roles and are facing similar challenges, the Leadership Network-Wide Initiative fosters collaboration and learning opportunities for project leaders. Purpose: The purpose of the Leadership-NWI is to develop Partners into effective community leaders and to support them as they organize themselves around common goals. Importance: Effective leadership is essential to promote interdependent 28
  29. 29. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 relationships. 2Seeds groups organize themselves around common goals and require the development of professional relationships and effective management. Leadership capacity is therefore an integral part of the 2Seeds program for Project Partners and includes the need to connect leadership to a role, in opposition to simply a title, and promotes distributed leadership and growth, in opposition to hierarchy. Goal: The goal of the Leadership-NWI is to host periodic summits with leaders from different project sites that hold the same positions and to develop their confidence and capacity as leaders. REFORESTATION According to the United Nations Environment Programme (UNEP), Africa is suffering from a deforestation rate that is twice as high as the world’s rate. Some sources claim that an estimated 90% of West Africa’s rainforest has been destroyed. Africa lost the highest percentage of tropical rainforests of any continent between the 1980s and the early 2000s. One contributing factor to Africa’s high level of deforestation is its population’s dependence on wood as a fuel for heating and cooking. The need for firewood for cooking and wood and rocks for construction has left areas of rural Tanzania devastated. Deforestation has damaged acres of production and destroyed homes. Reforestation efforts focusing on efficiency and education are needed to meet communities’ present and future needs without irresponsibly depleting resources. Importance: Given the availability and affordability of firewood in rural villages, where there tends to be a low-income level, it is difficult to find viable alternative cooking fuels and practices. As soil quality and water availability are directly linked to tree populations, decreasing the rate of deforestation and actively promoting reforestation practices are integral to supporting agricultural yields as well as overall quality of life. Goal: The goal of the Reforestation-NWI is to spread knowledge, technical skills, resources and expertise throughout the 2Seeds network, including through environmental planning and efficient cooking techniques, in order to improve quality of life. WATER MANAGEMENT One of the most challenging aspects of life and work in Tanzania, none of our projects can succeed without improved water management. All of our project sites struggle with water: not enough of it during the dry seasons or too much during the rainy season. This initiative is focused on smart solutions that can be pursued locally, such as rainwater harvesting and water storage systems, in order to sustainably achieve consistent water supply for our Partners and projects. Importance: Water management is integral to being smart stewards of available 29
  30. 30. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 resources to empower our Partners to increase their food and income security and quality of life. Goal: The goal of the Water Management Network-Wide Initiative (WM-NWI) is to spread knowledge, technical skills, resources and expertise throughout the 2Seeds network to improve quality of life through better water management practices. WOMEN’S GROUP While we build the capacity and leadership skills of the individuals in our women’s group through the above-mentioned Capacity-Building and Leadership NWI, we understand that women face unique challenges. Therefore, we will detail the goals and activities of the women’s group here. The 2Seeds Women's Group is comprised of 16 women (two women from each of our partner communities). The group provides education and support on a range of issues, including entrepreneurship and financial management, child nutrition, female health, digital inclusion and family planning. Purpose: By supporting female-led start-ups, we are supporting entire families, as studies show that women use their profits mostly for household, not personal costs. We focus on seed financing to help the group's women get their business ideas off the ground, an education fund for school fees of daughters of women in the group to prepare the next generation of women to excel as leaders and female-related health coming from nutrition, sexual education and family planning. Importance: This program is needed because the status quo doesn’t honor or empower women to achieve their full potential. In most Tanzanian households, women do all the housework, plus more than half of the income generating work. Nonetheless, women are not generally seen as leaders within communities. When forced to make a choice on the allocation of limited funds, Tanzanian families will often send male children to school, keeping girls home to tend to house and farm work. Girls who aren't able to finish school are more likely to marry early, have children early, and forego economic opportunity they may have gained by staying in school. By creating awareness of this reality to mothers, we offer women a chance to develop confidence that they have the capacity to conduct their own finances and their own lives, and to set their daughters for success. Goal: We hope that the startup financing will allow women to pursue business ventures that raise their incomes and provide a source of money that is not controlled by male family members, turning them into role models for their communities. Secondly, by giving girls the opportunity to attend secondary school, we help empower them with confidence that they have potential to be problem solvers and seize economic opportunity. Lastly we hope that by receiving training in female- related health, women will gain control over their lives by planning their families and prioritizing nutrition within the household, impacting the entire family. 2SEEDS BUSINESS CURRICULUM AND BUSINESS CURRICULUM ADVANCED 30
  31. 31. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 The curriculum is composed of 10 two-hour lessons in the basic module plus 8 two-hour lessons in the advanced module that cover financial management and entrepreneurship. It is designed for rural smallholder farmers in Tanzania to redefine themselves as businesspeople by developing their critical thinking and problem solving skills as well as business acumen. The curriculum was developed to suit Partners without significant schooling, who cannot read or write and who have no formal business experience. It teaches essential business concepts by boiling them down into readily applicable habits and ways of thinking that are taught using everyday examples and interactive methods. Purpose: Empowering Partners as high-performing business managers of their multiple activities, within and outside 2Seeds groups, to better achieve income security through analytical thinking, entrepreneurial spirit and conscious choice by creating a support network for them to grow from. Importance: Lack of education aligned to pressing short-term needs often jeopardize people’s ability to excel systematically and improve their lives over time. Even when Partners have access to training through NGOs or government, they are frequently trained in technical skills that align with only one aspect of their lives and therefore are insufficient to enable overall long-lasting change. The 2Seeds Business Curriculum expands critical thinking and decision making capability by building hard skills that are essential to effective business management and supporting Partners on professionalizing their multiple activities to increase productivity and sustain the growth overtime. Goal: Making technical and professional education available to Partners that haven’t finished basic schooling and promoting effective business management through the creation of a common vocabulary and recognized business best practices in 2Seeds groups. NETWORK-WIDE SALES Achieving consistent income in rural Tanzania depends on the ability to reach markets consistently. Recognizing this common challenge among 2Seeds projects and the opportunity for collaboration to overcome infrastructural obstacles, 2Seeds started organizing Network- Wide Sales as a platform for collaboration and the pursuit of consistent income for Projects Partners. Purpose: The purpose of the Network-Wide Sales (NWS-NWI) is to connect 2Seeds projects over sales, creating opportunity for a consistent supply strategy across the network. Through contractual sales with multiple buyers, Project Partners achieve consistent income and reach high-value markets that would otherwise be out of their reach. Importance: In 2Seeds project sites, production is often insufficient to overcome deficient infrastructure in road quality, unavailability of public transportation and high 31
  32. 32. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 prices in private transportation. Partners often fail to reach markets at a competitive price while still ensuring profits to their produce. 2Seeds NWS-NWI arise as a platform for collaboration in which transportation can be shared, consistent supply to contractual buyers can be achieved and high value markets become a viable option to increased profits. Goal: The goal of the NWS-NWI is to promote interdependence in sales, addressing infrastructural challenges that every 2Seeds project faces but that none is able to overcome individually. NWS-NWI promotes centralized marketing and sales management around which projects can get organized with the goal of collectively increasing their profits and achieving consistent income. 32
  33. 33. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 2SEEDS STATEMENT Purpose: 2Seeds Network’s purpose is to be a catalyst for change by building people’s capacities to be productive members of society, and by helping individuals and communities access and create opportunities to achieve their full potentials. Mission: 2Seeds Network believes that developing human capital is the key to catalyzing economic growth within extremely poor communities. Guided by our values, we are creating a network of independent yet interconnected development projects built on deep partnerships within and across communities. We strive to create environments in which people can achieve their full potentials and solve problems together. Vision: Our vision is a future in which all 2Seeds members have reached Maisha Bora—or the ability to determine their own futures—through a revolutionary model of development that nurtures human capital through meaningful partnership. Values: Compassion. We undertake this work bound by the understanding that our first priority must be never to bring harm or disrespect to those willing to host us in our endeavors. We extend that sense of compassion to each other and to ourselves. We approach this work welcoming the possibility that our understanding and experience of the human condition will be deepened, and that our capacity for acting with wisdom will be strengthened. Humility. We begin this work from the premise that each participant involved has something to learn from engagement with others and room to grow in their own leadership potential. Every person who becomes part of our organization has something to teach all of the others; and every person who becomes part of our organization has much to learn from the rest of the team. Within our network, within our project teams, and in our engagement with our partners in places other than our own, each of us will open ourselves to the wisdom of others, offer charitably the knowledge that we bring, and observe the discipline of keeping ourselves open to the possibility of personal growth. Partnership. We pursue this work understanding that all participants are equal. All of us bring skills, all of us bring knowledge, and all of us bring needs to this work. All of us have 33
  34. 34. Communications and Marketing 2Seeds Nuts and Bolts May 7, 2015 been shaped by cultures that support human flourishing in some ways and stunt it in others. By approaching our work through the mutuality of partnership we aspire to narrow the disparities that separate us—disparities not only of wealth, but of understanding, of patience, of technical expertise, of social cohesion. We believe that the relational work of equals will do more to bring about lasting change in the lives of all participants than the transactional delivery of goods and techniques. Results. We put great effort into our work, always testing ourselves against clear and measurable results. In all that we do, in all levels of our organization, we will hold ourselves accountable to the metrics by which we are willing to measure the result of our work, and strive to surpass the expectations of those whom we serve. In evaluating our metrics, our focus will include but expand beyond measures of produce or profit to encompass the families we train, the partnerships we build, and the degree to which the projects we create take root and endure beyond our direct engagement with them. In all actions, we strive to set the standard for the quality of work we produce. Resource Stewardship. We endeavor to use our resources creatively and effectively to achieve the maximum benefit for the greatest good, which we will do through the development of human capital, organizational capacity, and the alleviation of extreme poverty. We will continually search for ways to increase the efficiency and efficacy with which we use the resources that have been entrusted with us. Self-Awareness. We engage in this work accepting the discipline of self-awareness as the cornerstone of our continuing development as leaders. We seek at all points better to understand our skills, our capabilities, and our frailties, for it is through such a discipline that we most effectively develop our capacity for leadership. 34

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