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Investment Crowdfunding 101
#legalhackers
@privacypros
@GA_LA
More events at legalhackers.la!
1
Panelists
October, 2015 || Tweet: @patchofland || Facebook: /crowdfundrealestate
Amy Wan
Principal
Law Office of
Amy Wan
Scott Darden
CTO
Crowdfunder
Robert Kang
Chair
IAPP
Knowledgenet
Lew Feldman
Founder
Heritage
Ventures
Trends in Crowdfunding
3
Trends in Crowdfunding
4
$89 $115 $166
$866
$1,170
$2,123
$840
$1,362
$2,770
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013
Crowdfunding Growth by Type
($ in Millions)
Equity Debt Donation & Reward
4 Types of Crowdfunding
Donation Reward
Equity Lending
5
April 2012: Obama
signs The JOBS Act
Into Law
September 2013: SEC
implements Title II of
the JOBS Act (Reg D)
June 2015: SEC
implements Title IV Of
the JOBS Act (Reg A+)
May 2016: SEC
implements Title III of
the JOBS Act (Reg CF)
Timelines
Type
Reg D, Rule
506(b)
Reg D, Rule
506(c)
Reg A + Reg CF
Intrastate
Exemption
Pros
• Self-
certification
for accredited
investor
status
• Immediately
available
• Federal
preemption
• No cap
• General
solicitation
• Immediately
available
• Federal
preemption
• No cap on
amount raised
• General
solicitation
• Crowd can
participate
(but there are
investment
limitations)
• Portals must
be registered
as BD or
funding portal
• Crowd can
participate
(with
investment
limitations)
• No federal
limitations on
amount,
investor
status, or
manner of
offering
Cons
• No general
solicitation or
advertisemen
t
• Must take
reasonable
steps to verify
accredited
status
• Cap on
amount of
total money
raised at
$50M
• A mini-IPO
• No state
preemption for
Tier I offerings
• Issuer Limited
to 1M offering
per year
• High
transaction
cost given
limitation on
offering
amount
• Must be
issued only in
one state by
entity in that
state
• State specific
laws still
apply
Regulations
click here for crowdfunding cheat sheet
• No maximum amount
• Limited to accredited investors only
• Difference between 506(b) and 506(c)
– 506(b): “pre-existing substantial relationship”
– 506(c): “reasonable steps to verify”
• Principles-based method v. safe harbor methods
• Low cost, typically sold via portals
Regulation D
Regulation A+
• Limited to $50M each 12 months
• Anyone can invest, subject to some limitations
• Difference between Tier I and Tier II
– Tier I: $20M limit, no ongoing reporting
– Tier II: $50M limit, substantial ongoing reporting akin
to mini-IPO
• Submission must be approved by SEC, and for
Tier I filings, by states as well
• States have filed lawsuits re: preemption
• Applicable examples: Groundfloor, Fundrise
Regulation CF
• Effective May 16, 2016
• Limited to $1M each 12 months, including
affiliates
• Portals must be registered as either broker
dealers or funding portals
Recent Events
• SEC v. Eureeca (Accreditation enforcement case)
• FTC v. Chevalier (Kickstarter Fraud case)
• Treasury Department RFI on Marketplace
Lenders
• SEC additional guidance
• Madden v. Midland case

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Investment Crowdfunding for Issuers and Platforms

  • 2. Panelists October, 2015 || Tweet: @patchofland || Facebook: /crowdfundrealestate Amy Wan Principal Law Office of Amy Wan Scott Darden CTO Crowdfunder Robert Kang Chair IAPP Knowledgenet Lew Feldman Founder Heritage Ventures
  • 4. Trends in Crowdfunding 4 $89 $115 $166 $866 $1,170 $2,123 $840 $1,362 $2,770 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 2011 2012 2013 Crowdfunding Growth by Type ($ in Millions) Equity Debt Donation & Reward
  • 5. 4 Types of Crowdfunding Donation Reward Equity Lending 5
  • 6. April 2012: Obama signs The JOBS Act Into Law September 2013: SEC implements Title II of the JOBS Act (Reg D) June 2015: SEC implements Title IV Of the JOBS Act (Reg A+) May 2016: SEC implements Title III of the JOBS Act (Reg CF) Timelines
  • 7. Type Reg D, Rule 506(b) Reg D, Rule 506(c) Reg A + Reg CF Intrastate Exemption Pros • Self- certification for accredited investor status • Immediately available • Federal preemption • No cap • General solicitation • Immediately available • Federal preemption • No cap on amount raised • General solicitation • Crowd can participate (but there are investment limitations) • Portals must be registered as BD or funding portal • Crowd can participate (with investment limitations) • No federal limitations on amount, investor status, or manner of offering Cons • No general solicitation or advertisemen t • Must take reasonable steps to verify accredited status • Cap on amount of total money raised at $50M • A mini-IPO • No state preemption for Tier I offerings • Issuer Limited to 1M offering per year • High transaction cost given limitation on offering amount • Must be issued only in one state by entity in that state • State specific laws still apply Regulations click here for crowdfunding cheat sheet
  • 8. • No maximum amount • Limited to accredited investors only • Difference between 506(b) and 506(c) – 506(b): “pre-existing substantial relationship” – 506(c): “reasonable steps to verify” • Principles-based method v. safe harbor methods • Low cost, typically sold via portals Regulation D
  • 9. Regulation A+ • Limited to $50M each 12 months • Anyone can invest, subject to some limitations • Difference between Tier I and Tier II – Tier I: $20M limit, no ongoing reporting – Tier II: $50M limit, substantial ongoing reporting akin to mini-IPO • Submission must be approved by SEC, and for Tier I filings, by states as well • States have filed lawsuits re: preemption • Applicable examples: Groundfloor, Fundrise
  • 10. Regulation CF • Effective May 16, 2016 • Limited to $1M each 12 months, including affiliates • Portals must be registered as either broker dealers or funding portals
  • 11. Recent Events • SEC v. Eureeca (Accreditation enforcement case) • FTC v. Chevalier (Kickstarter Fraud case) • Treasury Department RFI on Marketplace Lenders • SEC additional guidance • Madden v. Midland case