1. ANALYSING WEBSITES
WEBSITE 1 – BBC 3 WEBSITE

2. Overall Style
The website has a black, grey, white and pink colour scheme which is
also used in their logo – therefore creating and maintaining a strong
sense of brand identity.
The layout is very striking, with a simple yet modern style so the
audience members are able to navigate quickly around the page

3. Homepage BBC logo – when
clicked takes you to
the news
Featured documentaries
It has the largest photo
and therefore the
audience will be more
attracted as this stands
out
Articles amongst the
documentaries
- Fills the remit of the BBC
- Entertains the audience
and informs them on
relevant issues currently
happening
- Interviews gives us the
audience another personal
insight
Editors’ Picks – gives a
specialist response of
what to choose from –
can be suggested as
trustworthy

4. Homepage P.2 Description and
overview of video with
it’s genre listed, gives
an insight to the
programme
Social media
interaction, digital
convergence
Active audience,
“What do you think of
our website?” – linking
to Shirky’s End of
audience theory,
“speak back to
producers”
Other platforms where
videos can be shown
Thumbnails used
are often very
engaging
“Blog style” approach –
seen as contemporary
and is easy to navigate
around