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Advertising / Marketing / PR

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About

As a brand planner and media psychologist, I'm focused on helping clients get a deeper understanding of their customers to create more engaging value propositions and persuasive brand experiences. As a new senior lecturer, I specialise in digital brand strategy and digital human behaviour. I focus on employability; enthusing and upskilling the planners and account managers of the future. I specialize in consumer behaviour and specifically why/what motivates us to interact with media and technology, and in particular what persuades us to engage, purchase and/or change behaviour. Core skills > MSc certified brand strategist and planner, skilled in developing unique and authentic value...