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OpenCMS Days 2012




User case study - Freight Transport Association, UK
Matt Levy - Senior Web Developer
User case study - FTA

•    A bit about me
•    A bit about FTA
•    Moving to v8
•    Lessons learnt
•    The future
•    Questions
A bit about me

•    Senior Web Developer at FTA
     for 10 years
•    Web and Java developer for
     more than 13 years
•    Responsible for team of
     four techies
•    Responsible for 14 websites
•    Keen cyclist and golfer
A bit about FTA

•  One of the UK's largest trade associations
•  A not-for-profit organisation that represents
   the interests of UK companies that
   move goods by road, rail, sea
   and air
•  Lobby local, national and
   EU Governments
•  Provide business services
   to help members
Moving to v8

•    Action plan
     •     Converting content and modules
•    Integrations
     •     Social media, Google Analytics, email newsletters
•    Responsive design
      o    All v8 sites to be mobile-first
•    Mobile app
     •     Using OpenCMS for app content
Action plan

•    Lots of sites (14)
•    Single sign-on
•    New modules
•    Converting content
•    Links to FTA systems
•    Editor experience and buy-in
•    Editor training
•    Convert all sites to v8 by end 2012
Lots of sites

Some examples of the sites we have moved -
Lots of sites

Some examples of the sites we have moved -
Lots of sites

Some examples of the sites we have moved -
Lots of sites

Some examples of the sites we have moved -
Single sign-on

•  Single SSL site for authentication
•  FTA login token accepted on all sites
•  Single org unit for members
•  Members added to other org units/groups for
   access
New modules

•    Banner
•    Contact
•    Download list
•    Email news
•    External link
•    Hero-item
•    Internal link
•    RSS feed
•    Map markers
New modules

•    Banner
•    Contact
•    Download list
•    Email news
•    External link
•    Hero-item
•    Internal link
•    RSS feed
•    Map markers
New modules

•    Banner
•    Contact
•    Download list
•    Email news
•    External link
•    Hero-item
•    Internal link
•    RSS feed
•    Map markers
New modules

•    Banner
•    Contact
•    Download list
•    Email news
•    External link
•    Hero-item
•    Internal link
•    RSS feed
•    Map markers
New modules

•    Banner
•    Contact
•    Download list
•    Email news
•    External link
•    Hero-item
•    Internal link
•    RSS feed
•    Map markers
New modules

•    Banner
•    Contact
•    Download list
•    Email news
•    External link
•    Hero-item
•    Internal link
•    RSS feed
•    Map markers
Converting content

•    Static content copied to new v8 content folder
•    Container pages created
•    Detail pages added
•    Used as much of v8 features as possible
•    Cleaner CSS-based column layouts
Links to FTA systems

•  Members are given access through our CRM
   system
•  Online training course prospectus is linked to
   our training system
Editor experience and buy-in

•  Presented summary of OpenCMS Days 2011
•  Response to v8 has been fantastic!
•  Created our first v8 site to demonstrate what
   can be done
•  Best features are the multi-file upload and the
   drag and drop layout editing
Editor training

•  Conducted one to one refresher training
•  Created PDF training guides
•  Created video how-tos
Convert all sites by end 2012

•  We’re getting there
•  More than half way through!
Integrations

Social media, Google Analytics, email newsletters
Integrations

•  Social media
   •  Bookmarking and linking – enable in content
   •  Facebook likes – enable in content


•  Google Analytics
   •  Page clicks and binary file clicks (PDF)
   •  Email click-through tracking


•  Email newsletters
   •  Ability to set-up campaigns and tracking opens, links etc
Responsive design
Responsive design
Mobile app




         iPhone   Android
Mobile app

•    Native app container (PhoneGap)
•    Local app cache for offline content
•    App linked to OpenCMS for content
•    JSP formatters for content delivered as JSON
•    Editors use workplace for creating content
•    Categories assigned to content for filtering
Lessons learnt

•  Front-end editing much more user-friendly for
   staff
•  Editing saves time and effort
•  Editors find uploading a breeze so more content
   is added
•  Meta-tags are included in content for detail
   pages
The future

•  Update to OAMP v8
•  Blog module
•  Publish request
Questions
Thank you

Thank you for listening!




Visit FTA online - www.fta.co.uk

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OpenCms Days 2012 - How Freight Transport Association Uses OpenCms 8

  • 1. OpenCMS Days 2012 User case study - Freight Transport Association, UK Matt Levy - Senior Web Developer
  • 2. User case study - FTA •  A bit about me •  A bit about FTA •  Moving to v8 •  Lessons learnt •  The future •  Questions
  • 3. A bit about me •  Senior Web Developer at FTA for 10 years •  Web and Java developer for more than 13 years •  Responsible for team of four techies •  Responsible for 14 websites •  Keen cyclist and golfer
  • 4. A bit about FTA •  One of the UK's largest trade associations •  A not-for-profit organisation that represents the interests of UK companies that move goods by road, rail, sea and air •  Lobby local, national and EU Governments •  Provide business services to help members
  • 5. Moving to v8 •  Action plan •  Converting content and modules •  Integrations •  Social media, Google Analytics, email newsletters •  Responsive design o  All v8 sites to be mobile-first •  Mobile app •  Using OpenCMS for app content
  • 6. Action plan •  Lots of sites (14) •  Single sign-on •  New modules •  Converting content •  Links to FTA systems •  Editor experience and buy-in •  Editor training •  Convert all sites to v8 by end 2012
  • 7. Lots of sites Some examples of the sites we have moved -
  • 8. Lots of sites Some examples of the sites we have moved -
  • 9. Lots of sites Some examples of the sites we have moved -
  • 10. Lots of sites Some examples of the sites we have moved -
  • 11. Single sign-on •  Single SSL site for authentication •  FTA login token accepted on all sites •  Single org unit for members •  Members added to other org units/groups for access
  • 12. New modules •  Banner •  Contact •  Download list •  Email news •  External link •  Hero-item •  Internal link •  RSS feed •  Map markers
  • 13. New modules •  Banner •  Contact •  Download list •  Email news •  External link •  Hero-item •  Internal link •  RSS feed •  Map markers
  • 14. New modules •  Banner •  Contact •  Download list •  Email news •  External link •  Hero-item •  Internal link •  RSS feed •  Map markers
  • 15. New modules •  Banner •  Contact •  Download list •  Email news •  External link •  Hero-item •  Internal link •  RSS feed •  Map markers
  • 16. New modules •  Banner •  Contact •  Download list •  Email news •  External link •  Hero-item •  Internal link •  RSS feed •  Map markers
  • 17. New modules •  Banner •  Contact •  Download list •  Email news •  External link •  Hero-item •  Internal link •  RSS feed •  Map markers
  • 18. Converting content •  Static content copied to new v8 content folder •  Container pages created •  Detail pages added •  Used as much of v8 features as possible •  Cleaner CSS-based column layouts
  • 19. Links to FTA systems •  Members are given access through our CRM system •  Online training course prospectus is linked to our training system
  • 20. Editor experience and buy-in •  Presented summary of OpenCMS Days 2011 •  Response to v8 has been fantastic! •  Created our first v8 site to demonstrate what can be done •  Best features are the multi-file upload and the drag and drop layout editing
  • 21. Editor training •  Conducted one to one refresher training •  Created PDF training guides •  Created video how-tos
  • 22. Convert all sites by end 2012 •  We’re getting there •  More than half way through!
  • 23. Integrations Social media, Google Analytics, email newsletters
  • 24. Integrations •  Social media •  Bookmarking and linking – enable in content •  Facebook likes – enable in content •  Google Analytics •  Page clicks and binary file clicks (PDF) •  Email click-through tracking •  Email newsletters •  Ability to set-up campaigns and tracking opens, links etc
  • 27. Mobile app iPhone Android
  • 28. Mobile app •  Native app container (PhoneGap) •  Local app cache for offline content •  App linked to OpenCMS for content •  JSP formatters for content delivered as JSON •  Editors use workplace for creating content •  Categories assigned to content for filtering
  • 29. Lessons learnt •  Front-end editing much more user-friendly for staff •  Editing saves time and effort •  Editors find uploading a breeze so more content is added •  Meta-tags are included in content for detail pages
  • 30. The future •  Update to OAMP v8 •  Blog module •  Publish request
  • 32. Thank you Thank you for listening! Visit FTA online - www.fta.co.uk